Welcome to Branding Solopreneurs: The Blog

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5 Top Facts Why Your Business Needs A Responsive Design

A responsive design always looks beautiful and works well no matter what. Regardless if your consumers are viewing your site on a smartphone, a wearable, tablet, PC, or something not invented yet, responsive designs got you covered.

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The AppSumo-eClincher Debacle

Brokering a deal is never easy. All parties involved want to walk away with that “Win-Win” feeling. Unfortunately, that didn’t turn out to be the case during a deal gone wrong for some of my fellow Sumo-lings, AppSumo, and eClincher. Talk about watching a trainwreck.

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13 Best Types of Blog Posts for Your Blog

Once you realize that almost any type of content can become blog posts it’s easier to create a lot of different content.

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What Are Social Newsrooms?

Every business should have this as part of their website, to some degree. It gives journalists and those who are interested a lot of information about you and your business. It’s another place to house all the information in one place for easy distribution for you and the media.

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What Is Native Advertising?

All of these ways to use native advertising are activities that all small business owners should consider doing. Without native advertising your information may not be seen as quickly.

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Why Video Marketing Is So Important

Companies have been using video longer than YouTube has been around, in the form of TV advertisements. It’s important to consider using video as part of your content marketing mix. Learn how you too can use videos in your business to market your brand.

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Sharing Your Opinion with Your Audience: The Pros and Cons

You can connect to your audience in a whole new way, creating a sense of trust and community along the way. However, there are some pros and cons to sharing your opinion with your audience.

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Using Parallel Trends to Build Profit

An example would be if your niche is DIY (doing it yourself) repurposing furniture, there might be a trend within the niche of redoing garbage finds found on the street into usable furniture and decor.

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Your Website Is Your Brand’s Window to the World

You obviously want people to spread the word about your brand but in order to do that you need to give them something to talk about. Updating your website frequently gives people something to talk about.

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Use Facebook Retargeting to Make Them Subbies

With Facebook advertising that is suddenly a possibility thanks to something called a retargeting pixel. This is a little bit of code that allows you to follow people from your website to Facebook. You can then target them with ads and try to convince them to sign up for your list updates.

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Use A Podcast To Grow Your List

We’ve spoken in a previous article about how you can get on other people’s podcasts to grow your reach and with it, your list. Today we’ll flip it and place our own stank on it as we discuss about why it may be a good idea to start your own podcast as a way to get more subbies.

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Get Your Readers To Grow Your List

We’ve talked a lot so far in this challenge about generating momentum. I didn’t say it in so many words, but anytime I mentioned that this is something you need to do regularly and that it would be more effective the more often you did it, what we were really

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Create Targeted Content, Rank It, and Grow Your List

Today I have a great little 3 step strategy for you that will help you grow your list on an ongoing basis. What I love about this particular strategy is that it works exponentially, so the more you work on it, the better it works for you. This isn’t hard, it isn’t rocket science, but

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Dazzle Them with Headlines

The best way to get good at writing strong headline copy is to look at what other people are doing that’s working well and trying to emulate. Keep an eye out for headlines that grab your attention and then see if you can make them work for your niche and your market.

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Funnels “Feed” Your List

Your main list is something you’re always working on and something you always want to continue to grow. Today we’ll take a look at a fun new way to grow your main list, while also creating a targeted smaller list.

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Tale of Two Lists: Paid vs. Free

The emails you send to your free list will be different from those you sent to your paid list. Be aware of the difference and you’ll be able to serve both groups in the best way possible.

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Backend Your Way to Recoup Your Investment

In yesterday’s daily list building challenge I encouraged you to give Facebook advertising a try. Since it is advertising it has a cost associated with it. It may not be much in the beginning, but it is money out of your pocket. Today, let’s focus on what we can do to recoup that investment

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About Me

Charlene Brown

Charlene Brown

As founder and CEO of Bklyn Custom Designs, LLC, helping solopreneurs build power brands while teaching them to become efficient & profitable is what I live for. With over a decade of experience in web design and development, digital marketing allows me to guide solopreneurs who know the importance and vitality of proper branding to their companies but are overwhelmed with the amount of work & technology it takes to accomplish this.

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