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BI / Brand Identity

Helping You Build Your Brand Vision

Brand Identity

Your brand should be positioned well so that you showcase your expertise in the best way without confusing folks.

Already know what you want? Choose one of our Branding Identity Packages below to set yourself and your business apart from the rest.

Bklyn Custom Designs was launched to help Solopreneurs and small business owners get their branding together: planned, created, & launched the right way. With 20 years of experience in Branding & Website Development, getting your vision to become a reality is what we do best.

Available Solutions

In an oversaturated industry, we are all overwhelmed with options; which leads to paralysis. What drives success and differentiates one business from another is branding. A well-designed brand creates an experience, cultivates community, and amplifies customer demand!
Website Services Available:
– Brand Identity Development & Design
– Visual Systems
– Digital Marketing Assets
– Print Marketing Assets

Our Process

Our Brand Identity packages are designed to provide you with the perfect foundation to meet your immediate design needs while providing you with the right tools and resources to support your brand as your business continues to grow. All Brand Identity projects take between 4 – 6 weeks to complete (completely dependent upon client response time and project scope.) Our brand process:
  1. Education
  2. Brand Foundation
  3. Concept Development
  4. Refinement
  5. Collateral Design
  6. Finalization & Delivery

OP / Our Process

All Brand Development Packages Are Customized

Brand Project Expectations:

This includes any identifiable company logos; your primary logo, any secondary logos, custom marks and/or brand icon

This includes custom color palettes, typography styling, font pairings and hierarchy, color usage guidelines, and any other details that define the tone and mood of your brand.

This can be custom brand patterns or textures, custom illustrations or additional brand imagery such as stock photography consulting/curation or custom brand photography consulting to aid in brand recognition.

Any items to assist in your brand’s marketing through the use of printed items; business cards, brand stationery, packaging, signage, or other physical merchandise.

Any items to assist in your brand’s marketing via digital platforms such as social media, online directories, email marketing, and other online advertising; social media graphics, social media templates, profile and cover photos, email marketing templates, and beyond.

A custom brand style guide complete with all brand standards (typography, color codes, usage guidelines and styling notes) to help keep your brand usage consistent and on-brand.

We strive to bring your vision to reality

Partners & Projects

We understand how important your business is to you and we're invested in the success of your site as much as you are. We're in this together.

Selected Projects

see what we've done

We take pride in helping established Consultants, Coaches, & Speakers, like you, show up as the experts they are in their zones of genius through custom website and brand strategies & development.

Get a taste of a few of our projects & see how we help our clients transform clicks to profit.

PayPal Credit & Payment Plans are available. We also accept:

Brand Development FAQs

How much does it cost to work with you?

Every project is unique, so we always like to schedule an introduction call to meet and discuss in detail your unique design needs, business goals, and see if we are the right team for you. Then we’ll create a custom project proposal and quote unique to you and your project. However, most of our brand projects fall within the $3-6k range.

Do you offer any a la carte design services?

Not at this time. We only offer full rebrands, complete site builds, or redesigns. However, we do offer separate, stand-alone projects to existing clients that have previously completed a brand and/or website with us.

How many other clients do we work with at a time?

In order to provide the level of quality and dedication that we believe our clients deserve, we only work with 1 – 2 clients at any given point. This allows us to work much more intimately with our clients and move much faster as our response time is sooner and our ability to implement changes or edits is almost immediate.

Do you offer payment plans?

Yes. Working with a professional designer can be a significant investment, so we work to make payments as simple as possible for our clients. Most brand projects are paid in two installments, while website projects or combo brand and website projects can be broken down into 3, 4, or 6 payments. All payments are due before the completion of your project.

How long does each package take?

Every Brand Design project takes approximately 4 – 6 weeks to complete; completely dependent on client response time and project scope.

What is included in each package?

All of our brand packages include a set number of logo designs, collateral items, and design revisions. You can expand upon our Founders package in order to create the perfect brand package for your business.

How do we communicate through the design process?

We will have two initial design meetings before we begin any design work, followed by unlimited email, phone, and video call support during the duration of your design project’s timeline.

How will I receive each design phase?

We use a system called Dubsado to conduct and submit each phase of your design project. This is where your Client Portal will be housed. This system will allow you to select, reply, and comment on each phase of your design work via email so that we can streamline each phase and provide complete clarity and transparency as we move through the design process.

What files are included in each brand package?

All final logo designs come in all popular file formats, including JPG, PDF, PNG, AI, EPS, and SVG files. Depending on your specific package additional files may be included for your brand collateral items.

Are the files editable?

All final logo designs, business cards, and social media graphics will be finalized set pieces (not editable). Some package add-ons come with brand collateral items that will include editable files – those will always be notated in your project proposal. You can also purchase original design files for an additional charge of $95/file.

Who orders my business cards?

You are responsible for ordering any printing of your brand collateral items including business cards, stationery, stickers, etc… but we are happy to assist you in placing these orders at the end of your project if you would like our assistance.

How will I receive my final files?

You will receive your digital design files and images in all popular file formats in a shared Cloud folder for easy download at the completion of your project.

How much work do I have to do myself before my project begins?

Every brand package includes one Brand Questionnaire and a Pinterest Inspiration Moodboard that you must complete one week before your project start date.

What do I need to have ready by my project start date?

Be sure to have your professional email address, professional phone number (if relevant) and any other contact information or marketing media such as brand photography or headshots prepared before our design start date.

Charlene V Brown Website Conversion Strategist Supporting Women Entrepreneurs by aligning websites for high conversions

BP / Brand Photography

Captivate Your Target Market

Brand Photography

Imagery is everything for a well-crafted brand. Stock images are cool. However, they do not fully capture the uniqueness of your and your brand.

Bklyn Custom Designs has partnered up with Sean Thomas Allen Photography to help you showcase your vision in a professional manner.

Available Solutions

Remaining current will not only allow you to tell your brand story visually, you'll also capture the transformation of your brand through content that aligns with your evolving brand!
Brand Photography Services Available:
– Monthly Photography Sessions
– Expertly Curated & Web-Ready Images
– Press Releases
– Social Media Guidance
– Infographics
– Copywriting

If you won't invest in your brand & business, why should anyone else?

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