When looking for the best fit for your project and/or business, it is important to weed out the Uninformed Novice from the Knowledgeable Expert. Regardless of your business and the reach of your website you should make sure that the web designer/developer that you choose is competent and can work with you. If your website is the lifeline of your business and your customers rely on it for updates and valuable information to help drive their day, it would behoove you to ensure that you are leaving your online business in capable hands. If you are starting out and don't have any customers viewing your content on a daily basis yet, then a few set backs may not be as damaging.
Here are four vital things to consider when evaluating how to find a web designer or developer that fits you and your business:
1. Unable to explain the process. If they speak only in technical and general terms and are unable to break-down their terminology and process in layman's terms. This can be true for those who like to hide behind terms to explain what they do and to hide the fact that they are using current popular catch phrases to distract you. Knowing how busy you currently are in running your day-to-day, some novice web designers attempt to bury their limited skills in a sea of alphabets and terms.
2. Make purchases on Domain/Hosting Account(s) without previous consent. If your Web designer makes purchases on your domain or hosting account without your permission – RUN! At no time should your web developer or designer purchase services or products that are not already included within your plan with your domain and/or hosting provider or within the contractual agreement made between you & your web designer/developer.
3. Redirects website off paid Hosting without prior consent. Your web designer redirected your standalone website to another paid CMS hosting leaving you with an unused, recurring domain/hosting fee and services. If you have not instructed such a drastic change to be made, your web designer/developer should not take it upon themselves to make such changes. This can result in you paying for duplicated services and products. Be cautious and quick to address such situations.
4. Loss in Traffic and Revenue. You notice a significant loss in website traffic which in turn results in decreased revenue from advertisers. The last thing your business needs is anything that leads to wasted clicks and revenue. No visitor wants to enter an endless stream of clicking in order to receive information or products. The fewer the clicks; the higher the chance of visitors becoming reoccurring, paying clients.
Your web designer/developer should be an asset to your team rather than a hindrance. Most web designers/developers specialize in a particular skill and are best at what they do when they exercise their ability to turn down a job that may not meet their time allotment or ability.
Ask the appropriate questions that pertain to your particular needs instead of using generalized questions. Once you get past their basic understanding of how they can get your website up and running, get down to the specifics of what they will do that will help you accomplish your business goals.
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