Branding is one of the most important aspects of building a successful business. Yet few Solopreneurs (aka sole proprietors who have started their own business) actually sit down to think carefully about their branding strategy.
There are many reasons why large multi-national corporations have teams of people dedicated to managing theirs. They know exactly the types of strategies and tactics to build global brands like Apple, Coca-Cola, McDonald's and more.
Fortunately, knowing how to brand yourself isn't just for the big boys (& girls) anymore. Solopreneurs need to brand their business effectively as well, once they learn how.
If you want to learn more about branding your business, then you're in the right place!