How To Create Your Website The Right Way: 5 Efficient Strategies

updated 2022-11-13
Learning how to best create your website the right way calls for more than pretty pictures and eye-popping colors. Read our article to find out what you can do today to create better tomorrow.
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Creating a website can seem like a daunting task, but with the right tools and tips, it can be done quickly and easily. Although there are fundamental steps you always take when creating the website, you still need to implement website strategy to ensure it flows with your business strategy. Learning how to create your website the right way will save you time and frustration in the long run.

With careful planning and execution it can be a successful tool for your business. First, you need to determine the purpose of a website and what you want it to achieve. Once you have a clear vision for the site, start to map out the individual pages and features. Then select a domain name and web hosting platform. Once the website is live, you'll need to promote it to drive traffic and engagement. All of this is part of the overall strategies explained further below.

In this article, we’re going to show you five efficient strategies to keep in mind as you create the perfect website for any business.

What Is A Website?

In the basic understanding, a website is a online platform that allows businesses to share information and connect with customers. This is an opportunity to build a platform that allows you to build credibility, visibility, and sustainability on your own terms.

Creating a website is a great way to share ideas, create new or add to current conversations, and connect with people around the world. This is also the best way to house the bulk of your activities in one location but in an organized manner. This makes it easy for site visitors and search engines to navigate your content without frustration.

5 Efficient Strategies to Create Your Website the Right Way

Many of my clients have struggled with knowing the best approach to creating a site they loved and benefited from, I was the same way when I started in 2000. This article is not about the mechanics of website creation but rather the principle and the strategy of site creation. We often get caught up in the technical platforms and the idea of branding that we miss the chance to hone in on the role these sites play in our businesses.

These strategies are meant to help you not only create your website the right way but create an ongoing plan of how to set your site up for success each and every time. Often we rush to get our sites up and launched but we miss vital steps in the process and experience low to no conversions along the way. Let's go through the strategies now:

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Have Your Plan & Budget Set

Planning your website and budget sets you up for the unexpected and gives you a better handle for everything else that will follow. Timelines are often given as a guessing strategy but when properly planned to align with content creation and marketing, the planning can yield stronger website performance results. Not only do you need to know when ideas should be executed, you also need to know if anyone you hire has room on their calendar(s) to fit your project in. You also want to ensure that your budget can support the website dreams and goals created. Pushing for high-tech and quality on the premise of everything is free or cheap will lead you down a dark hole.

Know Your Technical Needs

Technically understanding business and personal needs to execute your plans will help you invest in the proper tools, software, platforms, and anything else that you will need to reach your business and website goals. Understanding technical needs go beyond finding a platform to house your website. Do you need a robust marketing platform, eCommerce platform, or a simple platform to allow you to blog your thoughts. How you plan to maintain the site will also play a role in which technology you invest in and who you may hire to help support you.

Get Site Structure & Content Together

Now that you've planned the site & budget and you know the tech you need, it's time to plan what type of layout structure you will have for your website and they type of content you will need to create and showcase. This all helps you ensure that what's placed on the website is in full alignment with your business and brand. You also can ensure that the content you need is available or can be created in a timely fashion. Layout structure also allows you to organize content and website for proper navigation and categorizing by the various search engines.

Test, Test, & Test Some More

Testing your site is not only for us Tech Nerds. Your ultimate purpose before sending your website into the wild is to test that it performs that way you intended and that as many oddities as possible are captured and corrected before they create mass confusion or frustration to your visitors. Anything new added on your site is subject to testing as code or structure can be effected by new elements added. The more detailed your new items or funnels, the more testing you want to engage in to ensure things work as you expect.

Launch & Promote Like There's No Tomorrow

Here's the fun part! The bulk of work is done and it's time to show off everything and drive traffic and engagement to the site. Here is where you do a major launch and announcement of then new website or new items on the site and you shout it from every Internet rooftop you can access. Don't be shy as the more traffic you get on the site the more information you can gather about if your site is gaining traction and answering the questions folks have. You also want to use this time to monitor that the goals set for the website and business are being met. Anything under-performing can be reworked or ditched for something better.

The Rundown

As you see strategy is part of every aspect of your site creation and it doesn't have to be complicated. Building a full strategy allows you to know when and how to move when the site needs content created or technology upgrades. By following these five efficient strategies to create your website the right way, you’ll be able to create a site that meets your specific needs while standing out the way you were meant to. So go ahead and get started – we’ll be here to help along the way.

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About Me

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Charlene Brown, The Brand Misfit℠ at your service.
 
Born & raised in Miami, FL and now living in Brooklyn, NY, I founded Bklyn Custom Designs almost 9 years ago centered on using my over 2 decades of tech experience to support & empower women in my community to be visible online on their own terms while embracing tech. I love traveling, spending time with family & friends, and enjoying life.
 
Bklyn Custom Designs transforms frustrating DIY struggle sites into Digital Marketing Powerhouses through purpose-driven website strategies & our focus of our articles aim to support you in doing just that.

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