Very well written and organized book. The author talks about everything you need to know about branding your online business. I liked that the author explained the terms used in the book, that was very helpful.
Branding is so important in the success of an online business and many times new business owners such as myself not long ago miss out because we think "I don't need to do this, I have a small business." In reality - branding is something that can help grow and expand our small business tremendously! It is an important aspect and we need to know how we can present ourselves in a manner that is consisted with our vision for our products and services that we deliver our clients.
The author explains what branding your online business means, and when it is best to keep it super simple. She talks about how to view other brands from a non-competitive perspective and how to get inspired to our own ideas. For online businesses, branding is vital because we want our clients to immediately recognize our products and services and to associate them with high quality and joyful experiences.
The author provides six simple and effective ways to increase our brand stamina, talks about the fact that building a brand is not an instant process, and encourages us to outsource certain aspects of our business so we can, as business owners, focus our time and attention on what is most important to us, but she also offers the alternative to do it all ourselves.
She then talks about building trust, giving our brand a performance improvement plan and she gives us tips on how to keep our clients and audience interested - which is one of the most important and difficult things to do when having our own business.
At the end of each chapter the author shares extra tips and information for those who want to take branding to the next level - very helpful! She has also created a glossary of the terms used in the book - also very helpful!
If you have an online business - this book is for you! Branding our online business is vital to its success! I have been and will be recommending this informative, useful, no nonsense book to all my friends!
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Reviewed in the United States on September 5, 2015
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Top reviews from other countries
Cathy
A practical and helpful book for regarding your online business as a brand
Reviewed in Australia on July 4, 2017Louisa
I'm a newbie who want to build and optimize my online presence
Reviewed in Canada on September 2, 2015