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What Are Social Newsrooms?

Estimated Reading Time: 3 mins Every business should have this as part of their website, to some degree. It gives journalists and those who are interested a lot of information about you and your business. It’s another place to house all the information in one place for easy distribution for you and the media.

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How To Outsource Your Revamps and Upgrades

Estimated Reading Time: 3 mins You can avoid the stress that trying to do it yourself can create and avoid the problems associated with lack of skill. And even if you have the skill, you can leverage other people’s skill and time to focus on what your business is really about.

8 Vital Areas You Need on Your Business Website

Transform Your Business Website Boosting 10 Vital Areas

Estimated Reading Time: 6 mins There’s nothing worse than building a business website that no one visits and uses. Learn how you can use 10 awesome strategies to boost your website with ease and get your online business poppin’.

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Your Guide to SSL Certificate Encryption

Estimated Reading Time: 3 mins Sites using SSL will need to register for a digital certificate. This digital certificate allows a website to transfer private data on the internet by using a public key infrastructure, commonly referred to as simply PKI. This digital certificate is also known as a public key certificate.

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5 Steps to Strong Solopreneur Branding

Estimated Reading Time: 4 mins A strong brand adds remarkable value to your product and services. Customers expect a certain quality based just on the brand name. If they recognize your brand and have a wonderful association with it, they’re likely to choose it over other similar products, even if it costs a more.

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Are You Using Drafts To Get Ahead?

Estimated Reading Time: 2 mins Yes, it’s handy that WordPress and most other blogging platforms have a way to save your articles as drafts so you can continue to work on it over the course of a few days. It’s even better that they usually auto-save for you – at least it is in my case.

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17 Vital Items to Test Regularly

Estimated Reading Time: 4 mins The entire point of copywriting is to boost sales. Even if you write copy with the objective of getting more newsletter sign-ups, the entire point is still to boost sales. But, how do you know if what you’re doing is working? You’re writing, and hiring, and writing some more – but do you even know if all the work you’re doing is paying off?

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TMI: How Much Transparency Is Too Much?

Estimated Reading Time: 3 mins When it comes to your social media sharing, it’s important to pay close attention to not only what you say, but who you’re saying it to. Filters were created for a dang reason – use them folks. Don’t be afraid.

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Why Video Marketing Is So Important

Estimated Reading Time: 3 mins Companies have been using video longer than YouTube has been around, in the form of TV advertisements. It’s important to consider using video as part of your content marketing mix. Learn how you too can use videos in your business to market your brand.

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Stop Making Excuses & Launch Your Brand Already

Estimated Reading Time: 4 mins These excuses are understandable but are no reason not to launch a business if you are actually ready. I had to get out of my own head and launch my dreams becuase it was no use waiting for someone else to launch it for me.

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Your Website Is Your Brand’s Window to the World

Estimated Reading Time: 3 mins You obviously want people to spread the word about your brand but in order to do that you need to give them something to talk about. Updating your website frequently gives people something to talk about.

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Advanced Branding Tactics Every Solopreneur Should Try

Estimated Reading Time: 3 mins It’s important that you use a variety of different types of content on your blog and/or website to drive engagement. Don’t just use words – take advantage of videos, podcasts, audio, graphics, and more to give your audience plenty of ways to consume your content.

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The Art of Storytelling

Estimated Reading Time: 2 mins Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal.

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