If you're on your email marketing game (or just getting your feet wet like I am), then you probably already have software that offers some tremendous features regarding analytics collection. However, you might need to dive deeper or get some information that is not natively available with your particular service. In these cases, you have to find alternative resources to get the data you require.
Eight Options for Your Email Analytics
1) Litmus – This service lets you test and track your emails. You can preview emails, check spam filtering, run page tests, transactional testing and more with Litmus. For instance, do you want to see how your email looks across multiple email clients and devices? With Litmus, you can ensure that the email design you choose works well for many settings and devices. For instance, do you want to know how your email looks to customers who turn their images off? You can.
2) Mailjet – Using a very adaptable and intuitive interface, you can track email delivery and activity across devices. Did your email list subscriber open the email, click on a link, unsubscribe or report your email as spam? If you want to know this type of information, then Mailjet is for you. What's more, you can switch back and forth between the free and paid version so you only pay for what you need.
3) Google Analytics – There are a few apps you can use to get more information about your email marketing data. Two of them are Google Analytics email tracking tool, and dotMailer, a one-click Google Analytics tracking code tool. Learning how to use the Google URL builder will help too. These tools give you an additional functionality to monitor and track your email marketing campaigns and especially Google Ads. Check out this Complete Guide to the New Google URL Builder and grab your free download today.
4) HubSpot – Aside from all the other website analytics that HubSpot offers, they also offer some really awesome email marketing analytics that are set up in a way that's easy to decipher and understand. You can move the data around and view it in any order or by any criteria that you want. You'll be able to get a better understanding of consumer engagement than other formats, including a thorough analysis of your calls to action.
5) ReturnPath – Want to know how your email marketing is doing compared to your closest competitor? You can use ReturnPath, a free tool, to do so. Simply put your information in, as well as theirs, and you'll be able to benchmark your email against your competitors. When you enter your information you'll choose what you want to improve, and you'll get suggestions too. This works best if you use your own domain name for sending out information, and you send out a lot of emails.
6) SpiderTrainers – If you would like to outsource all your email marketing analytics and data collection to another company, you can do that. SpiderTrainers will do it for you, but you can likely find many other companies that can handle email marketing analytics for you, too. They can figure out what data you need to know and find out how to collect it, so you don't have to.
7) AWeber – As you know, this is an email marketing solution, but you should be aware of all the different in-house analytics that it offers. You have the ability to find out who opened your messages, who did not, which links were clicked and by whom, how much revenue a particular email message generated, the unsubscribe rate of a particular email message, and so much more.
8) GetResponse – This is another email marketing platform, but with some excellent analytics included that others don't have. GetResponse allows you to study a lot of different metrics, which are the same metrics that AWeber offers, with some additional and more intuitive report structures. GetResponse also offers easy and simple landing page creation that is not really part of analytics per se, but which does make it rather simple to use in conjunction with marketing.
The important thing to remember when gathering analytics from your email campaigns is to know in advance what information you want to know, how you'll gather the email, and then what you'll do with it when the results come in.