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Actionable Steps To Improve SEO On WordPress

updated 2022-08-17
One could debate that content is SEO and certainly a powerful facet of good SEO. However, focusing too much on SEO (like keywords), can make you ignore the purpose of content. The point of content is to provide interesting, compelling and thoughtful content to your audience.
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It’s no secret that search engine optimization (SEO) is crucial for any website. If your website isn’t ranking well in search engines, it won’t be able to bring in the traffic you need to be successful.

That’s where WordPress comes in. WordPress is one of the most popular content management systems (CMS) in the world, and it’s also one of the easiest to optimize for SEO. In this article, we’re going to show you how to improve SEO on WordPress in less than 20 minutes.

An online marketing campaign should include both SEO and other methods, such as content marketing. Be aware that SEO is only one part of a larger strategy, and neglecting it can lead to your website being lost in the search engine results pages (SERP).

SEO Doesn't Equate to Instant Increased Traffic

There are popular blogs and websites that exist today which get tons of traffic but technically have horrific SEO.

When you check out a popular website that became highly read and shared without using SEO, ask yourself, “What did they do differently than someone who tricked out their website with SEO to land on the first page of Google Search?

The answer is content.

On most popular websites you'll find a lot of well-written, compelling, unique, and interesting content.

Focus on the Purpose of Your Content

One could debate that content is SEO and is certainly a powerful facet of good SEO.

However, focusing too much on SEO (like keywords) can make you ignore the purpose of your content. The goal of content is to provide interesting, compelling, and thoughtful information to your audience.

To improve your website's search engine ranking, provide keywords and keyword phrases that your audience would use to find you.

Give Your Audience Something They Can Use

Many people are unaware of the new search engine algorithms that take into account a website's content, layout, and design in order to determine if it is worth visiting. By focusing on providing quality information that your audience is looking for, you can help them get the most out of the internet. Additionally, by including keywords related to what they are researching or interested in, you can ensure higher rankings for your site.

Search engines like Google and Bing offer tools that can help you identify which keywords are associated with your website. However, these tools only provide a limited view of what people are searching for on the web.

Instead of focusing on keyword research and SEO techniques, focus on creating great content that your audience will love and use. Then, point them to the right places for products and services that match their interests.

Don't Force Keywords; They Should Flow Naturally

Creating content that is relevant and useful to your audience is a great way to attract keyword traffic. This happens naturally as you write engaging, valuable content that speaks to the interests of your readers.

To create a successful online presence, it is important to focus on building valuable communities on social media networks as well as building an email list. By doing this, you will be able to ensure that your URLs are keyword-based and relevant to the topic of each page as a whole.

Here are some steps that will get your WordPress website SEO game to the next level:

Brand Misfit working on steps to improve seo on her WordPress site

Analysis To Improve SEO

Before you can do anything, you need to first analyze your website’s SEO status. This will help you determine where your website needs the most improvement.

Once you have an idea of where your website falls on the search engine rankings, you can start to make changes. 

To improve SEO on WordPress, the first step is to determine your website’s current ranking. This can be done using several tools and methods, including: 

  • Google PageSpeed Insights – This tool measures how quickly your website loads and gives insights into issues that may be causing slow loading times. 
  • Comparing Your Website’s Ranking to Similar Sites – If you want to see how your site ranks against similar websites in your niche, use a tool like SEMrush or Moz. Semrush offers a “Compare” feature that allows you to compare up to five websites at once; Moz also offers a similar feature but includes more data points. 
  • Checking for Google My Business Data – If you have a business website, Google My Business will give you insights into where your traffic is coming from and what keywords are being used on your site.

Once you know where your website ranks in the search engines, make sure that all the pages on your site are optimized for SEO. This means using keywords throughout the content.

Keyword Research

Once you have an understanding of your website’s SEO needs, it’s time to start keyword research. Find the keywords that are most important to your target audience and research their search engine ranking.

Once you have a good list of targeted keywords, you need to determine what type of content is best suited to show up for those keywords. You can use a tool like the Google AdWords Keyword Planner to help you with this. Once you know what type of content will work best for your website, it’s time to create it.

One way to improve your website’s SEO is by creating high-quality, relevant content that showcases your products and services. The Google AdWords Keyword Planner can help you identify the most important keywords for your business and find related phrases that are also popular. When writing content, make sure to focus on these key points:

Target the right audience: Make sure to write content specifically designed for your target audience. This will ensure that your articles and videos are seen by people who are interested in what you have to offer.

Provide useful information: Your readers should be able to learn something new from each article or video they read. If possible, include images and videos that support your points.

Encourage customer interaction: Include calls-to-action (CTAs) in every piece of content so

On-Page Optimization

Once you have a list of targeted keywords, it’s time to optimize your website for those keywords. This includes adding the correct keywords to your website’s titles, meta descriptions, and keywords throughout your content.

There are many ways to improve SEO on WordPress, and the goal is to give your website the best chance of being found by potential customers. One way to do this is to add the correct keywords to your website’s titles, meta descriptions, and keywords throughout your content.?

Titles: Titles play a big role in SEO. Make sure that your titles are descriptive and keyword rich. For example, if you sell a plugin that cleans up WordPress blog posts, make sure your title includes the word “clean” or some other keyword relevant to your product.

Meta Descriptions: Meta descriptions are a short paragraph that appears at the top of search engine results for certain queries.? When you write a meta description for a post or page on your website, aim for around 150 words.? This will help people understand what they’re about to click on in search results.? Try including keywords in your meta description as well as in the body of the post or page itself.?

Keywords: It doesn’t matter how great your content is if no one can find it. Make sure you include keywords throughout your content so that people searching online will

Off-Page Optimization

Once your website is optimized, it’s important to add backlinks to it. Adding backlinks to your website will help your website rank higher in search engines.

Adding backlinks to your website is a great way to improve your SEO. Backlinks are links from other websites that point back to yours. When someone clicks on a link from another website and goes to your website, search engines will consider your website more important and rank it higher in their search results. Adding backlinks is a time-consuming process, but it’s one of the most effective ways to improve your SEO.

Monitoring & Maintenance

SEO is a long-term process, and it’s important to keep up with the maintenance required to keep your website ranking well. This includes regularly analyzing your website’s SEO status, adding backlinks as needed, and making any necessary changes to your website’s on-page and off-page optimization.

SEO is a process that requires ongoing maintenance to keep your website ranking well. This means regularly analyzing your website’s SEO status, adding backlinks as needed, and making any necessary changes to your website’s on-page and off-page optimization. 

It can be challenging to keep up with the monthly or weekly maintenance required for SEO, but it’s definitely worth it if you want your website to rank well in Google. If you follow these simple tips, you can ensure that your site stays on top of Google search results.

The Rundown

In this article, we’ve shown you how to improve SEO on WordPress in less than 20 minutes. By following these 7 steps, you’ll be on your way to a better website ranking in search engines. What steps have you taken to improve your website’s SEO? Let us know in the comments below!

This doesn't mean you should give up the idea of keyword research, but it does mean that you need to focus on providing valuable content to your audience in a variety of formats on your website, as well as on social media accounts, blogs, and more. By remembering that marketing is about your customer first and foremost, you'll likely find that your SEO improves dramatically, naturally.

Ready for help in getting your SEO Strategy together? Book your consult with me today!

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