Flagship Foundations™
Oct 3-5, 2025
The Evergreen Website Strategy Intensive™
3 Days. One Digital Shift.
Build the Website That Actually Works.
This isn’t about quick fixes. It’s about clarity, control, and long-term brand power.
In just 3 days, you’ll stop seeing your website as a side hustle project… and start building a Digital Flagship™ that aligns with your business model, protects your IP, and supports your growth in a tech-heavy, AI-driven world.
This isn’t another funnel hack. This is your command center activation — part conversation, part strategy lab, designed to help you lead your brand with intention, not overwhelm.
VIPs get early access to a hands-on tool for mapping tech strategy and vetting platforms with purpose.
Flagship Foundations ™ is the Realignment.
This isn’t about shiny tools or funnel templates. It’s about rebuilding your ecosystem from the center out; and that starts with your website.
Over 3 days, I’ll guide you through reframing how you lead your brand in a tech-driven world by showing you how to:
🔁 Work with your team so everyone understands your website is the digital home base; not an afterthought.
🧩 Choose + vet technology that supports your vision, your systems, and your IP; instead of chasing trends that compromise them.
🎯 Hire and partner strategically, so every collaborator aligns with your long-game, not just a launch calendar.
You’ll walk away with a clear, actionable blueprint to transform your website into the operational anchor for your business — the place where every click, conversion, and campaign flows through one cohesive, protected, and scalable system.
This isn’t theory. It’s the exact framework I’ve used to help CEOs move from “scattered” to systemized, from “platform-hopping” to platform leadership.
By the end of the challenge, you won’t just know what to fix; you’ll know how to lead tech decisions, how to scale responsibly, and how to make sure your brand, your marketing, and your team move in sync long after the 3 days are over.
Stop Settling for Starter Sites Energy
Build the digital flagship™ your business deserves
✅ You’ve got the social posts.
✅ The email list.
✅ The text campaigns.
However your marketing lives in silos—disconnected from your systems, your team, and your long-term vision.
⚠️ Your team is working hard, but not in sync,
⚠️ Your content is moving, but not converting, and
⚠️ Your website, the one space you own, feels like an afterthought instead of an asset.
Sound familiar?
That’s because most small business owners, creatives, and service-based CEOs have been taught to “show up everywhere”… yet no one taught them how to anchor everything somewhere.
The result?
• A scattered brand presence,
• A frustrated team, and
• A website that’s more like a business card than a business engine.
This Isn't A "Build-A-Site" Challenge
This is your command center reset.
What You Walk Away With In 3 Power-Packed Days
Each day walks you through one of the three core Ecosystem Cyphers™ that power a real, revenue-driving website
🔍 DAY 1: Brand Cypher™
Clarity is Your Power Source
Your brand isn’t just what you say — it’s what your website silently screams when you’re not around to explain it.
On Day 1, we dig deep into the core messaging, structure, and presence of your brand as it lives online — and we call out where it’s currently costing you clarity, credibility, and conversion.
You'll:
✅ Diagnose what your brand is actually communicating through your current website (hint: it may not be what you think)
✅ Identify where you are in The Misfit Journey™ so you know whether you’re in the Awakening, Clarity, or Legacy stage — and what your site should actually be doing based on that
✅ Align your messaging, offers, and platform with your long-term vision so your site works as a brand amplifier; not just a placeholder
We’re not “refreshing your brand.” We’re establishing the foundation for how your entire ecosystem communicates, attracts, and scales; starting with the Brand Cypher™.
⚙️ DAY 2: Tech Cypher™
Smart Systems vs. Trend Traps
Technology should multiply your impact — not your overwhelm.
On Day 2, we break down how to design a tech stack that works like a machine, not a pile of disconnected tools draining your energy and budget.
You’ll:
✅ Map out the essential tech flows your website needs to run with clarity, consistency, and control — no more random apps duct-taped together
✅ Eliminate tool fatigue by building systems around your energy, your workflow, and your business model — not whatever’s trending on tech TikTok
✅ Future-proof your tech stack so you’re not juggling 100 logins and exposing your brand to risk with every shiny new platform
This is not about hoarding software. It’s about strategic implementation, automation with purpose, and building a tech ecosystem that supports your business — and protects your IP.
Day 2 is where you stop reacting to tech and start leading with it.
💰 DAY 3: Sales Cypher™
Not Converting, Is Costing You
Your website shouldn’t just look good — it should sell.
On Day 3, we shift from brand presence to brand performance, showing you how to transform your site into a silent seller that moves visitors from curiosity to conversion.
You’ll:
✅ Turn your site into a conversion engine, not a digital flyer collecting clicks but no revenue
✅ Spot the funnel gaps where visitors are falling off, ghosting your offers, or missing key steps in your buyer journey
✅ Leverage evergreen content, automated flows, and intentional design to guide your audience toward action; even when you’re offline
This isn’t about slapping on a pop-up — it’s about building a sales-ready site that’s aligned, automated, and scalable with tech, without sacrificing your voice or burning out your team.
If your website isn’t converting, it’s not just underperforming — it’s actively costing you. Day 3 is where you reclaim that power.
Choose Your Era Path
Choose your access level below
VIP closes Sept. 11 or when 25 seats are filled
GENERAL
transform your basic site to your digital flagship™-
Live Access to 3-Day Challenge
-
30-Day Replay Access -
Guided Challenge Workbook -
Live Hot Seat Q&A + Bonus
VIP
get direct guidance, support, + accountability-
Live Access to 3-Day Challenge
-
30-Day Replay Access
-
Guided Challenge Workbook
-
Live Hot Seat Q&A + bonus
⚠️ If you’re over this...
❌ Marketing that’s everywhere but connected nowhere
❌ A team that’s busy but moving in different directions
❌ A website that looks good but doesn’t drive results
Then Flagship Foundations™ is your pivot point.
It’s where you stop treating your website like a project and start treating it like the digital powerhouse it was always meant to be.
💡 Who This Is For...
You’re ready for this challenge if you want to:
⚙️ Ditch the duct tape and finally design a tech flow that makes sense
⚙️ Stop letting your website stress you out and start letting it work for you
⚙️ Lead with your platform; not chase leads on borrowed apps
⚙️ Build an evergreen strategy that fuels your content, sales, and systems with clarity and intention
You don’t need more tools.
You need a real plan, built around the ecosystem you’re actually trying to grow.
Don't Sleep on This Transformative Experience
✅ Clarity — Finally understand how your website should function as the core command center of your brand and business.
✅ Strategy — Learn my Flagship 5™ of Digital Flagship™ Building to connect your content, offers, systems, and sales — all through your site.
✅ Confidence — Know which tech, tools, and talent actually align with your business — and which ones are just draining your time, money, and IP.
You’ll walk away with:
📌 A website-first marketing blueprint you can implement immediately
📌 A team and tech stack that works in sync, not in silos
📌 A system you can measure, automate, and scale; without chasing every new trend or tool
This isn’t just a challenge; it’s your operational reset. The shift from scattered, reactive marketing… to a seamless, sustainable ecosystem built around your brand, your protection, and your growth.
Because when your website leads — your business doesn’t just run. It wins.
✨ The VIP Experience
This isn’t a “watch and clap” kind of challenge. It’s a build-as-you-learn intensive, and VIP gives you the strategic edge.
If you’re serious about shifting your site from passive page to profitable powerhouse, VIP is your move.
Here’s what you get:
🧠 Live strategy coaching + Hot Seat Q&A
Bring your site questions + tech challenges. Get real-time feedback to move forward with clarity, not confusion.
📝 The guided implementation workbook
Beyond just notes. This is your blueprint-in-progress, designed to help you apply what you’re learning as you go.
📽️ Extended replay access
Because real implementation takes time. You’ll want to revisit the insights while putting your plan into action.
🚨 PLUS: Early access to my proprietary tech strategy tool, available only to VIPs
This tool helps you assess, structure, and map out your tech stack with intention. All based on your energy, your workflow, and your business model.
Only 25 VIP Seats Available;or until September 11 at 11:59pm ET
Once they’re gone, they’re gone.
This Isn't About Picking A Platform
It's a strategy reset
This challenge isn’t here to help you choose between WordPress or Squarespace.
It’s here to shift how you think about your website so every decision you make is strategic, scalable, and built to last.
You’ve outgrown website band-aids.
This isn’t about giving your site a facelift — it’s about giving it a mission.
🚫 No more trend traps.
🚫 No more duct-taped tools.
🚫 No more guessing.
This is about building a Digital Flagship™ that protects your IP, amplifies your authority, and runs like a well-oiled machine — even when you’re not logged in.
It’s time for strategy that scales, and systems that don’t collapse the moment you step away.
Ready to activate your flagship?
Join the Flagship Foundations™ 3-Day Challenge and build the digital command center your brand actually deserves.
🗓️ We get it poppin' October 3–5, 2025.
🎟️ VIP closes September 11 or when all 25 seats are gone.
Need clarity before booking? Start with the free
FAQ (Frequently Asked Questions)
Is this challenge for me if I already have a website?
✅ Yes. Especially if your site isn’t doing what it should be doing.
If your website isn’t bringing in leads, supporting your content, or guiding visitors toward real action; this challenge is for you. Whether you’re starting from scratch or staring at a dusty, DIY site that no longer fits your brand, you’ll learn how to rebuild with strategy, scalability, and sustainability at the core.
This isn’t about redesigning for looks. It’s about rethinking your digital infrastructure so your site actually works for you.
What’s the difference between General Access and VIP?
General Access is free and gives you access to the daily core training sessions.
VIP unlocks real momentum with:
✅ A Guided Challenge Workbook
✅ Live Q&A + Hot Seat Coaching
✅ 30-Day Replay Access
✅ Early access to the Tech Strategy Mapping Tool (VIP-only)
If you want to leave this challenge activated, not just inspired, VIP is the way to go.
Do I need to be tech savvy to join?
Nope. You just need to be ready to lead. This challenge is designed to help you think strategically about your website and systems — not code them. Whether you’re hands-on or leading a team, you’ll walk away with clarity, not confusion. If you’ve ever felt stuck between “too techy” or “not techy enough,” this challenge meets you where you are.
Will you recommend specific platforms or tools?
No — and that’s intentional.
This challenge isn’t about telling you what to buy. It’s about giving you the strategic clarity to know what you actually need based on how your business runs, what your content requires, and where your brand is going.
We’re teaching you how to make decisions that protect your time, your money, and your IP — not build someone else’s playbook.
What if I can’t attend live?
VIPs get 30-day replay access so you can revisit the sessions, rewatch the Q&As, and implement on your schedule. Even if you can’t make every session live, you won’t miss the transformation.
What happens after the challenge? Can I work with you on a deeper level?
Absolutely—you can book a B.I.P.™ Strategic Clarity Session, a 1:1 private experience to map out your unique Brand, Tech, and Sales Cyphers™ and start building your full digital flagship™ strategy.
From there, you may qualify for additional support through our Website Remix™, Evergreen Bundle™, or community offers.
Can my team attend with me?
Absolutely. If your VA, OBM, tech lead, or marketing manager needs to understand your digital ecosystem better — bring them. Especially if they’ll be helping you implement. We recommend purchasing VIP access for each person on your team so everyone has their own access to the workbook, replays, and live coaching support. Multiple people are not allowed to access one account.
Digital Ecosystem Architect. Whiskey Lover.
I'm Charlene—da Tech Conjurer™.
If you're ready to build a revenue-ready digital flagship™ + ecosystem—not just launch another pretty website—you’re in the right place.
- 25+ years in tech.
- WordPress Specialist for 21+ years.
- Masters in Business Management with IT Organization.
- PhD candidate for Technology Management & Implementation.
I support bold entrepreneurs, service-based brands, and teams to align their tech, brand, and sales systems so their websites finally work with their business—not against it.
My mission is simple:
Transmute digital chaos. Craft strategy-first ecosystems that scale.
