For Misfits Who Are
About Their Brands

If you’ve ever felt like your website doesn’t represent you—not the real you—this is your wake-up call. Your brand deserves better. Your website deserves to be more than just a placeholder; it should be your loudest, boldest advocate. At Bklyn Custom Designs™, we’re here to make that happen.

Founded by Charlene Brown, aka da Brand Misfit™, Bklyn Custom Designs™ is where purpose meets strategy, and strategy meets results. Charlene isn’t just a techie—she’s an award-winning visionary brand & tech strategist, certified coach, consultant, and the unapologetic force behind this movement.

With over two decades of experience and countless partnerships across businesses and organizations of all sizes, she’s not here to play games.

Charlene's here to get your brand aligned, your website working, and your strategy on point.

Client Partners

Brand, & Tech Strategist

Full-Stack Web Developer

Podcast Host

WordPress Expert

Keynote Speaker

Bestselling Author

As Seen & Heard On

PLAY SHORT INTRO

Charlene Brown

2+ Decades in the Making

The Brand Misfit™ has been 2+ decades in the making as I love to learn the rules & break them with a purpose to support business development.

Branding goes beyond basic logos & websites. It’s about the full package we present to the world & the experience we create for our clients.

I launched The Anti-Struggle Life™ to create a Blueprint for Misfit Entrepreneurs™ (yeah, you) & guide you in aligning your site to your business while overcoming TechHurt™ & TechTrauma™.

This allows you to show up focused & aligned so you can crush those business goals and gain credibility & visibility online. You've got this!

Award Winning

Visionary & Brand

Our Passion Behind Aligning Your Site To Your Business

When Only Strategy Will Do!

Our services include custom web design, brand strategy, and full-stack web development, focusing on aligning your site to your business goals and brand vision.

We guide Misfit Entrepreneurs™ (like you) transitioning into consulting, coaching, & speaking lives by aligning your site to your business for increased conversions. Supporting you getting beyond the tech so you can focus on building business & brand visibility, credibility; all on your own terms.

Our Vision

For Misfit Entrepreneurs™ transitioning into consulting, coaching, or speaking, our goal is to guide you through the process of aligning your site with your business for increased conversions. We'll support you navigating through the tech, allowing you to concentrate on building your business and brand visibility, credibility, and sustainability.

Our Mission

At the heart of our mission is the removal of the frustrations that come with site development and design. We want to enable more Misfit Entrepreneurs™ to achieve their business and life goals by making strategy the cornerstone of design and tech, so it aligns with your bottom line. This way, you can concentrate on doing what you love in your businesses, minus the tech headaches.

Our Purpose & Start

Not so long ago...

Almost a decade ago I desired to support my fellow Black Women Solopreneurs to stop struggling with tech so they built their online visibility and be seen as experts in their industries.

Then we leveled up...

Now we go beyond web development & design. We support you during your transition into your desired lives by aligning your site to their business using purpose-driven strategies.

At Our Core

Benefits
Collabing With Us

At the heart of our mission is the removal of the frustrations that come with site development and design. We want to enable more business owners to achieve their business goals and brand objectives by making strategy the cornerstone of design and tech, so it aligns with your bottom line. This way, you can concentrate on doing what you love in your businesses, minus the tech headaches. Book your Brand & Tech Triage™ Session now to get started.

Our Philosophy

We believe that a website is more than just a digital avenue; it's a representation of your brand's identity; space for its voice. We go beyond basic logos and websites to offer a comprehensive package that presents your business & brand to the world in the best, unique light.

Book Brand & Tech Triage™

Our Approach

Our approach involves understanding your unique needs and objectives, and then crafting a customized solution that not only looks great but functions seamlessly. We remove the tech stress, allowing you to focus on what you do best - running your business & building your brand.

Book Brand & Tech Triage™

We're Not Tha' Norm

• Personalized Attention to You
• Committed to Brand & Web Dev
• Impassioned Empowering You
• Dedicated to Tech Empowerment

Book Brand & Tech Triage™

why we remain passionate

client stories

At Bklyn Custom Designs™, we believe that every success story has the power to ignite a spark in someone else's journey. We're proud to showcase the trailblazing journeys of our remarkable clients & Misfit Entrepreneurs™ who soaked up our content & invested in themselves, through our online videos, live interview shows, podcasts, events, trainings, and direct collaborations, to find their unique paths to success.

The Anti-Struggle Life™

Our Services & Resources

Remember, a serious investment in your brand reflects in everything you do. When you're committed to your brand, it shows. Let us help you show the world how serious you are about your business.

Ready to Take Your Business to the Next Level?

Don't let tech be a barrier to your success. Let us help you create a website that truly reflects your brand now.

Strategy

Implement

Courses

Podcast

384

Projects

4400

Misfits

1310

Articles

765

Shots

4 +

B.C.D.™

14 +

Years

When you seriously invest in your brand, it shows in everything you do. When you play games with your brand, it shows through too.

- Charlene Brown, The Brand Misfit™ • Clarity, Brand, & Tech Strategist • WordPress Specialist

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Simplifying Tech for
Misfit Entrepreneurs™

5

 4.8/5

Projects

360 +

I've known Charlene for 7 years and hired her to create a promo video for me so I could promote my website design business. I would work with her again because of the professionalism and the depth of knowledge that the she has. Charlene is very determined to deliver a product that will move her client's business to the next level and for that I would be proud to recommend her to others.

...Charlene helped set a clear vision for the development of the website, including SEO development and direct marketing strategies. I would work with them again because Charlene is on the pulse of digital trends, which is important for a small company and I highly recommend them.

I was looking to improve my website and optimize it for videos and give it a fresh new vibe. I am dancing in the streets with joy! They provided nothing but excellence.

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For Misfits Who Are
About Their Brands