Building Your Brand Roadmap

If you won't invest in your brand & yourself, why should anyone else?
Learn To Keep It Super Simple
Creating a successful and profitable e-commerce business is not always easy. Branding yourself online is not for those scared off by productive routine. Using social media for business is just one step toward success… if used properly.
One of Amazon's Bestsellers!
Branding is so important in the success of an online business and many times new business owners such as myself not long ago miss out because we think "I don't need to do this, I have a small business." In reality - branding is something that can help grow and expand our small business tremendously! It is an important aspect and we need to know how we can present ourselves in a manner that is consisted with our vision for our products and services that we deliver our clients.
Read full review on Amazon
Read full review on Amazon
Some of my favorite concepts include:
- Giving yourself permission to take the spotlight and deciding to get comfortable in it.
- Keeping all impressions positive and professional.
- Cultivating a social network of reciprocity and commonality.
In short, this book will guide you in building your brand without spending a ton of money. It keeps things simple, and makes personal branding feel doable.
Read full review on Amazon
- Giving yourself permission to take the spotlight and deciding to get comfortable in it.
- Keeping all impressions positive and professional.
- Cultivating a social network of reciprocity and commonality.
In short, this book will guide you in building your brand without spending a ton of money. It keeps things simple, and makes personal branding feel doable.
Read full review on Amazon
I’m a fan of KISS and Charlene Brown delivers on her promise to simplify branding for small businesses, whether online or offline.
What I loved most about Charlene’s book is its relevance to business owners who’ve been in business for some time and who realize that the brand and positioning that they started their entrepreneurial journey with has changed as they have developed.
Read full review on Amazon.
What I loved most about Charlene’s book is its relevance to business owners who’ve been in business for some time and who realize that the brand and positioning that they started their entrepreneurial journey with has changed as they have developed.
Read full review on Amazon.
Understand the Importance of Your Website
Your Site Is Losing You Money
It's quite possible your current website is losing you money and, if you're like a lot of business owners, you might not even be aware of it.
In Turn Clicks Into Profit the strategies of successfully launching an online business are the focus to help get any Solopreneur through the twists & turns of eCommerce & transforming online visitors into returning revenue.
One of Amazon's Bestsellers!
Clicks into profits? Tell me more. And Charlene did. Like so many of us these days I am trying to build an online business as well as work a 9-5.
I found several sections of information I hadn't even considered yet. Personally I found the information on creating your own logo and web identity the biggest gap fill for my online business. And not to mention the 'attack plan.'
Charlene helped me identify where I was going with my business and how to create a methodical and realistic approach to securing sales and a successful online business.
Read full review on Amazon
I found several sections of information I hadn't even considered yet. Personally I found the information on creating your own logo and web identity the biggest gap fill for my online business. And not to mention the 'attack plan.'
Charlene helped me identify where I was going with my business and how to create a methodical and realistic approach to securing sales and a successful online business.
Read full review on Amazon
As a serial entrepreneur who has set up, torn down, created websites and let domains die on the vine, I found this book to be a great beginner's reference to the process of creating an online presence, brand and money driving message.
Charlene does a good job of simplifying the harder parts—the technical stuff. I was in IT for a long time and understand the hard parts of web design and website setup.
That being said, I liked her section on that topic as it boiled down the process to the useful parts and gave you directions to go and suggestions to follow in using .com, or other and how to start carving out your internet space with your domain.
Read full review on Amazon
Charlene does a good job of simplifying the harder parts—the technical stuff. I was in IT for a long time and understand the hard parts of web design and website setup.
That being said, I liked her section on that topic as it boiled down the process to the useful parts and gave you directions to go and suggestions to follow in using .com, or other and how to start carving out your internet space with your domain.
Read full review on Amazon
This is a great resource for any small business should owner should read. Having a good web presence is essential not only for web based businesses but local stores too.
This book has very solid step by step strategies on everything from picking a name, to building a social media presence, and even a great list of resources.
Read full review on Amazon
This book has very solid step by step strategies on everything from picking a name, to building a social media presence, and even a great list of resources.
Read full review on Amazon

Lo Barato Sale Caro" ("The Cheap Comes Out Expensive")
Also available on Kindle!
MORE Reader TESTIMONIALS
Verified Amazon readers say...
Wow! this book is filled with so much information on how to build an online business in 4 weeks! Clearly the author is experienced and has so much knowledge about starting an online business. She discusses the importance of having an identity with a good logo design and branding, using social media, searching for the right domain., having a landing page or website.
The book is divided into week by week strategies. She asks important questions for the potential online entrepreneur to think about before proceeding. Buy this book if you are seriously interested in starting an online business.
The book is divided into week by week strategies. She asks important questions for the potential online entrepreneur to think about before proceeding. Buy this book if you are seriously interested in starting an online business.

As someone whose keen for simple when it comes to setting up my website , I have a new understanding from an expert on why setting up my brand in the right way is so important . I particularly like the advise on social media and the advise on time management and automation, which where right up my ally.
So looking at my new website from the perspective of my audience, I know that when I put these ideas into practice they will get the best experience. I can see how valuable it is to get the help of an expert to help me reach my goal.
Read full review on Amazon
So looking at my new website from the perspective of my audience, I know that when I put these ideas into practice they will get the best experience. I can see how valuable it is to get the help of an expert to help me reach my goal.
Read full review on Amazon

Turn Clicks Into Profit is incredibly beneficial to anyone looking to start a Web-based business, or who currently have one, but could be making a larger profit from it.
As a freelance photographer, my business isn't solely based on internet leads, but with the information that Ms. Brown delivers in the book, I see that I could be marketing my business much better. The author lays out clear, easy to follow strategies and explains why they are beneficial for your business. This is the perfect book to help transform your business to one that will bring in a profit.
Read full review on Amazon
As a freelance photographer, my business isn't solely based on internet leads, but with the information that Ms. Brown delivers in the book, I see that I could be marketing my business much better. The author lays out clear, easy to follow strategies and explains why they are beneficial for your business. This is the perfect book to help transform your business to one that will bring in a profit.
Read full review on Amazon

This is a great book on branding! Especially for someone like me who is trying to create her own online business. I don't have the money or resources to hire the top agencies, and even if I did, they probably wouldn't talk to me, I'm too small.
Thank heavens for Charlene Brown! She knows how to build a top quality brand and a really great website, she understands how the experts do it, and she's willing to share these amazing tips and techniques with regular people. I can't thank her enough. I loved this book! ... and I love the generosity of this author! She's awesome!
Read full review on Amazon
Thank heavens for Charlene Brown! She knows how to build a top quality brand and a really great website, she understands how the experts do it, and she's willing to share these amazing tips and techniques with regular people. I can't thank her enough. I loved this book! ... and I love the generosity of this author! She's awesome!
Read full review on Amazon

This book is a monster (in a good way). If you read through this entire book, you’ll learn strategies for successfully building an online business, building a professional web presence, design, website optimisation, marketing, and soft skills like relationship building and networking.
There’s also a 4 week plan that you can use to get started and jump start results,
Charlene Brown’s book, Turning Clicks into Profits is a great read. It's for anyone who wants a holistic approach to starting a web-based business. Highly recommended.
There’s also a 4 week plan that you can use to get started and jump start results,
Charlene Brown’s book, Turning Clicks into Profits is a great read. It's for anyone who wants a holistic approach to starting a web-based business. Highly recommended.

I downloaded K.I.S.S. while searching for information on company branding. The author talks in an easy to read manner, with explanations of the process that help demystify the jargon heard so much today.
The roadmaps laid out obviously come from someone who knows the subject well. If you need help in the e-business world, I'd recommend spending time reading this book.
The roadmaps laid out obviously come from someone who knows the subject well. If you need help in the e-business world, I'd recommend spending time reading this book.
