How to Create Content That Gets Results (And Doesn’t Suck)

In order to maximize the success of your content strategy and reach your desired audience, it's important to understand what makes content successful. Learning how to create content that gets results can be overwhelming if you're chasing trends that don't serve you or your audience.

According to research, nearly 60% of marketers believe that creating engaging content is the most effective SEO tactic. To ensure maximum success, focus on creating content that is informative, entertaining, and shareable.

By following these tips, you will be able to maximize the success of your content strategy and reach your desired audience.

Create Content That Gets Results

To succeed in your content strategy and connect with your target audience, it's crucial to produce appealing content that aligns with your business goals. To ensure the success of your content, start by creating engaging content that is informative, entertaining, and shareable.

Ensure that your content is optimized for search engines, and is straightforward to both visitors & the audience you desire. Knowing how to create content that resonates with your audience can set you apart as a brand and yield better results.

When I started creating content I was stuck on what to do but quickly knew I had to learn to make my content matter to not only my audience, but me as well. These 19 strategies helped me one way or another improve how I created content in an effective & consistent manner.

19 Ways to Create Content That Gets Results

• Make Content Available Across Devices: In the digital age, it's vital that your content is accessible across devices and to all audiences. If your website is not responsive or your content unreachable, you'll miss out on potential customers.
• Make Your Content Easy to Find & Navigate: Do this by creating a clear content hierarchy and using descriptive, engaging headlines that directly describe your content. You should also use internal linking to help your visitors navigate your website and find the content they're looking for. Create an interconnected system inviting your visitors to engage longer in your world.
• Pre-Plan Your Content: Before you jump into creating content, plan out what topics you want to cover & how you’ll do it. This will help you stay organized and focused on what matters most to your readers. It will also allow you to schedule ahead to auto-publishing to stay consistently active and push out new content.
• Be Strategic with Keywords: Keywords are essential for content success, but have fun with them. Strategically research, select, & create brand-related keywords to include in your content. This can help increase your visibility in search engine results and make you more memorable. Creating your own keywords also allows you to create conversations you know are necessary.
• Create Quality Content: Quality content leads to success. Create valuable and relevant content that showcases your passion for assisting your audience by sharing your knowledge. This ties your brand to your passion without you forcing a connection.
• Include Visual Content: Visual content, such as videos and images, can boost engagement and make your content more memorable. Consider combining your visuals and integrating them in unique ways to your site.
• Stay Up to Date: Keep up with the latest trends and news to ensure that your content is timely and relevant. However, go beyond the “trends” & dig deeper how they drive attention to the root of the issue & the solution you provide. Use them to create various engagement opportunities. Never allow trends to run you; regulate how they play a role in your content creation.
• Engage with Your Audience: Engaging with your audience is essential for building relationships, gaining, & maintaining trust. Monitor comments, respond to questions, and share your content on social media. Be sure to also stay connected through your email and SMS campaigns to draw your community offline and into the world you've created.
• Measure Performance: Track the performance of your content so you can see what works and what doesn’t. This allows you to refine and optimize your content strategy. Be ready to transition & tweak what's needed to build & retain momentum.
• Adapt Your Content: As trends and technologies evolve, it's important to be flexible and adapt your content strategy. Be open to trying new things and adjusting your content to meet the needs of your audience while staying true to who you are.
• Produce Interesting Content: Know your brand voice & use it to create content that is both interesting and engaging. Gone are the days of keyword-rich content for search engines – focus on creating content that your customers want to find. That mess led to keyword stuffing and scams. Focus on being part of conversations, starting conversations, and always providing solutions.
• Build Content That Is Not Promotional: Too much promotional content can be off-putting to your audience. Rather, focus on creating content that stands on its own and allows readers to find out more about your offerings through your bio and sales page. When you can create stand-alone content that is also evergreen, your content lives longer in all realms of online life.

• Create Relevant Content: Generic, basic content will not attract your audience or keep them around for long. Ask yourself whether the content you create is useful, solves a problem for your readers, and is about them and not you. Many businesses jack this up & come out frustrated.

• Construct Content That Answers a Question: The best content answers a question that your audience may have or that you can assume they have based on experiences from you or folks you know. This will keep your readers engaged & reduce folks bouncing, which would show in your analytics.
• Craft Well-Written & Well Produced Content: Find a balance between propriety and entertainment to keep your content interesting, fresh, and engaging. Building a brand and something worth protecting isn't easy – so put the work into your content to make it count.
• Ensure the Content Represents Your Objectives: While content is all about the reader, it should also represent your business goals & objectives. This is where passion solidifies your purpose in my eyes. If you didn't care for the work you did, no amount of money would make it meaningful for you to fight for it and push through difficult times – especially as a business owner.
• Use Respectable Quotes from Movers and Shakers: Quotes from well-respected people within the industry or topic you're writing about can help add credibility to your content. Also, start using your own quotes that serve to support how you move, what you do, & believe in.
• Know Your Audience: Understand when your audience is more likely to read your content, where they might find it, and in what formats they prefer to consume it. This is where it becomes helpful to know how to repurpose your content & where to promote for maximum impact. The more you understand, the more effective your powerful content can be.

The Rundown

Successful content strategies require creating content that is informative, entertaining, and shareable. To boost your content strategy and connect with your target audience, make sure it's accessible on different devices, informative, engaging, well-written, relevant, and high-quality.

Additionally, consider adding quotes from respected people in your industry and always remember to know your audience and their preferences.

With these tips in mind, you will be able to create content that resonates with your readers and helps you achieve your business goals.