Video content is running things in the digital space, and it makes sense. It’s engaging, easy to consume & get caught up, and incredibly effective at building trust and authority quickly with your audience. Whether you’re a coach, consultant, or business owner, adding video to your evergreen marketing strategy isn’t just a good idea—it’s “dabomb.com” for long-term success.
When I encourage clients to embrace video, I’m met with everything from creative excuses to full-on side-eye—a hot mess of avoidance that’s only holding them back from their next big breakthrough. Trust me, I get it. I avoided video for years because the thought of being on camera made me cringe. But once I pushed past that mental block, the results were undeniable. I quickly developed my own evergreen video marketing strategies ever since.
If video could transform my brand and business, why wouldn’t I want the same for my clients? Here’s the catch, though: you have to want those results for yourself. No one can make you take that leap—but when you do, the payoff is worth it. So what's the excuse(s) you've been holding on to shield yourself and hide your brand?
Creating videos isn’t just about grabbing your phone, hitting “record,” and hoping something magical happens. It’s about intention, strategy, and purpose. A successful video isn’t an accident; it’s the result of planning content that aligns with your audience’s needs and your brand’s goals. When done right, video becomes a powerful tool that serves multiple functions—educating, entertaining, and converting your audience—all while cementing your position as a trusted authority.
Strategic videos go beyond surface-level engagement. They tap into your audience’s challenges, questions, and aspirations, offering value that they can’t ignore. Whether it’s a tutorial that teaches them a new skill, a behind-the-scenes clip that humanizes your brand, or a testimonial that builds trust, each video should have a clear purpose and a defined call to action.
But hold up, there’s more to this.
Videos are a storytelling medium.
They allow you to weave narratives that captivate, resonate, and stick with your viewers long after they’ve hit the pause button. They showcase not just what you do but how you do it, revealing your brand’s personality and values in a way that text and images simply can’t match.
The beauty of video is its versatility.
It can educate with clarity, entertain with personality, and guide viewers toward taking that next critical step—whether that’s subscribing, booking a consultation, or making a purchase. Strategic video creation isn’t just about getting people to watch; it’s about building trust, sparking action, and positioning your brand as the go-to resource they’ll turn to again and again.
When you approach video with purpose, it stops being just another marketing tool and becomes a cornerstone of your brand’s evergreen strategy—a resource that keeps delivering value long after it’s created.
In this article, we’ll explore 9 evergreen strategies for using videos to build credibility, establish authority, and create meaningful connections with your audience.
Before we jump into the strategies, let’s take a moment to understand why video is such a powerful tool for your brand. When it comes to building trust, establishing authority, and fostering engagement, few mediums are as effective or versatile as video.
Folks trust what they can see and hear. Some feel that they get to know your personality while you're on video. Unlike text or static images, video allows your audience to experience your personality, tone, and authenticity–if you keep shit real that is. A genuine smile, a confident voice, and real-life visuals go a long way in building emotional connections. When your audience feels like they know you, they’re more likely to trust your expertise and your brand.
Let me hit you with an example: a video testimonial from a satisfied client is infinitely more compelling than a written review. Your audience gets to see and hear the satisfaction in your client’s voice, which strengthens their belief in your product or service. Trust is the foundation of any successful business relationship, and video helps you build it faster than any other format. This is one reason why video testimonials can be powerful for many brands & businesses.
Video is the perfect medium to position yourself as an authority in your industry. Whether it’s through tutorials, interviews, or case studies, video allows you to demonstrate your knowledge in a way that’s both engaging and credible. Showing, not just telling, solidifies your audience’s perception of you as an expert.
You get to decide how you want to show up so own that decision.
Think of an educational video where you teach your audience something valuable. The act of sharing your expertise not only provides value but also reinforces your authority. Over time, as viewers return to your videos for insights, your reputation as a go-to resource in your niche grows stronger.
You can also position this as the content you gift your audience & others just finding your brand.
In a world flooded with information, video just hits differently and stands out. The combination of visuals, sound, and storytelling captures attention like no other format. Studies consistently and continuously prove that video content generates higher engagement rates than text or images alone.
Videos encourage interaction, whether it’s through likes, comments, shares, or direct inquiries. They also keep people on your site or social media pages longer, which signals to algorithms that your content is worthy of sticking around. And let’s not forget: an engaged audience is an audience that’s more likely to take positive action—whether that’s subscribing to your channel, signing up for your email list, or purchasing your services and products.
When you combine trust, authority, and engagement, you create a powerful trifecta that elevates your brand and deepens your connection with your audience. Videos become more than just marketing tools—they become resources your audience turns to, shares, and remembers. Again, use these as opportunities to gift your audience.
Now that we’ve covered why video is so impactful, let’s explore the top 9 evergreen strategies to help you leverage this incredible medium for lasting results.
Videos are a dynamic way to share important announcements. Whether it’s a product launch, event, or new service offering, video allows you to convey excitement and provide a personal touch that text-based announcements simply can’t match.
Pro Strategy: Create announcement videos with an evergreen twist by focusing on the value your news brings to your audience, rather than just the event itself. This way, the video remains relevant even after the initial buzz fades.
I want to reiterate that video testimonials are the gold standard for many brands & businesses for building trust. Seeing real folks speak on their experiences with your brand makes a lasting impact on potential customers.
Pro Strategy: Create a video playlist of customer testimonials on YouTube or embed them on your website. These videos work as evergreen assets that continue to build trust with new visitors.
Email marketing is powerful, but combining it with video takes your campaigns to the next level. Adding video links to your emails can significantly increase click-through rates and engagement.
Pro Strategy: Use evergreen videos in your automated email sequences, such as a welcome series or onboarding emails. This keeps your content fresh and relevant for every new subscriber.
If you want to position yourself as an authority in your niche, educational videos are the way to go. By teaching your audience how to solve their problems, you build trust and demonstrate your expertise.
Pro Strategy: Focus on evergreen topics that your audience will always need help with. For example, “How to Create a Winning Business Plan” or “Mastering the Basics of Social Media Marketing.”
Onboarding new team members, affiliates, or even clients can be time-consuming. Training videos allow you to deliver consistent, high-quality instructions without repeating yourself.
Pro Strategy: Create a branded video library with training resources. This adds a layer of professionalism and provides an evergreen asset for future growth.
Interviewing thought leaders, clients, or influencers in your industry creates engaging, insightful content that positions your brand as a key player.
Pro Strategy: Focus on topics that remain relevant over time, such as “The Power of A Positive Mindset,” “The Future of Digital Marketing,” or “Building Resilience in Business.” This ensures your interview videos stay valuable long after they’re published.
Attending or hosting events? If this is your thang, don’t forget to bring your camera or have one of your crew roll up with you to capture the moment. Event videos are dynamic, engaging, and a great way to showcase your brand’s personality. When someone else is in charge of capturing the moment, you get to live the moment and enjoy the experience you create.
Pro Strategy: Edit your footage into an evergreen highlight reel that emphasizes the key takeaways or insights from the event. You can even make a mini-commercial reel for your brand.
Enhance your blog content with complementary videos. Whether it’s a summary of your blog articles or an in-depth exploration of the topic, videos make your content more engaging and shareable.
Pro Strategy: Embed evergreen videos in your blog articles that provide lasting value to your audience.
Social media platforms like LinkedIn, Instagram, TikTok, Pinterest, and YouTube prioritize video content, making it an essential tool for increasing visibility. Integrate this as part of your Amplifier Strategy™ to build your voice out.
Pro Strategy: Pin an evergreen intro video to your social profiles (either in Reels, a post, or a highlight of some sort). Use it to explain who you are, what you do, and why people should follow you.
The key to successful evergreen video marketing isn’t just creating content—it’s creating content that works for you long after it’s published. Videos are an essential part of an evergreen strategy that builds trust, authority, and engagement with your audience.
Why focus on creating trendy, throw-away content?
What makes video so powerful in an evergreen strategy is its ability to continue driving results without constant upkeep. A well-crafted tutorial, a thoughtful testimonial, or an insightful Q&A video doesn’t lose its relevance after the initial upload. Instead, it becomes a resource that attracts new viewers, answers lingering questions, and reinforces your brand’s expertise over time. It’s like planting seeds that grow and bear fruit long after the work is done.
To truly harness the potential of video, the focus should be on creating intentional, high-value content that aligns with your audience’s needs and your brand’s goals. This isn’t about being flashy or trendy—it’s about delivering substance in a format that connects on a deeper level. When your videos consistently provide value, your audience starts to view your brand as a trusted partner in their journey, building the kind of loyalty that leads to long-term growth and success.
With an evergreen video strategy in place, you’re not just creating content; you’re building a foundation for your brand that stands the test of time. It’s about working smarter, not harder, and positioning your business as the solution your audience turns to again and again. So, take the leap, hit “record,” and start creating videos that will work for you for years to come.
Ready to master the art of evergreen video marketing? Join us at Scale Evergreen™, our 1-day intensive designed to give you the time and space to create a powerful strategy that positions your brand for long-term success.
👉🏾 Register here and start building videos that educate, entertain, and convert.
Let’s make your videos work smarter—not harder—for your brand.
• 2+ decades in Tech Life
• 2 decades with WordPress
• MBA in IT Org
• PhD Candidate in Tech Mgmt & Implementation
• Best-selling author
• Agile-Ready
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