Rooted, Recognized, and Relentless: The Journey of Bklyn Custom Designs®

From bold beginnings to trademarked triumphs—there are specific reasons why this brand was never meant to be forgettable.

It's official. With the support and guidance from Auntie Donna Brown™ (a federal trademark attorney and friend) of Always Resourceful®, my brand became officially positioned to be protected by me.

There’s something sacred about knowing who you are before the world catches on.

Rooted, Recognized, and Relentless

Before the accolades. Before the awards. Before the recognition.

I knew.

I knew Bklyn Custom Designs® was a brand that needed protecting, not polishing. That’s why I always intended for it to be trademarked—from the very beginning.

Even when folks said the name was “too long,” “too hard to spell,” or “not memorable enough,” I knew better. If folks could pronounce “IKEA”, they could fucking learn “Bklyn”! Because this brand wasn’t built to bend. It was built to stand.

“Bklyn” is where this brand was birthed. It’s the foundation. “Custom” is what we do—unapologetically, it’s how we serve because every brand we work with has its own fingerprint. “Designs” is how we execute with purpose. Bklyn Custom Designs® has always been rooted, recognized, and relentless in what we do.

This brand wasn’t a trend. It was—and is—a blueprint.

My Brand that Refused to Fold

There were countless moments over the years where it would’ve been easier to cave in—easier to rebrand, to follow the noise, to sanitize the soul of the brand so it could “fit in.”

But I never wanted to fit in.

I needed to remain focused. Rooted, recognized, and relentless in my ultimate mission for my brand.

I wanted Bklyn Custom Designs® to mean something. To stand as a name with weight, a legacy with motion, and a company with clarity. I learned that I had to give it that.

And now, we celebrate this next chapter—officially trademarked, internally evolved, and externally recognized not just for the visuals we craft, but the ecosystems we build behind the scenes.

From Hidden Work to Loud Results

The work hasn’t always been visible, but it’s always been intentional. Behind every strategy session, every website, every funnel, and every piece of tech we’ve implemented, there was a bigger mission:

To support & guide bold business owners to align their brands, build evergreen ecosystems, and scale without the stress.

That mission remains unchanged. But now? It’s bolder. It’s louder. It’s protected!

What’s Next for Bklyn Custom Designs®?

Now that we’ve stepped into this next era, the journey continues—but differently. We’re not just building websites. We’re anchoring legacies. We’re not just choosing colors—we’re building clarity.

Rooted, recognized, and relentless.

And as I begin to unpack the many layers of this brand journey—through upcoming blog articles, podcast episodes, and community conversations—I invite you to witness the growth, the grit, and the grace it takes to craft a brand that stands, speaks, and sells on your terms.

Because this isn’t just about the win. This is about the work that made the win.

Welcome to the next phase of Bklyn Custom Designs®. Let’s build—brilliantly.

Get strategic support directly from me by booking a session with me, da Brand Misfit™ and be sure to continue the conversations happening during this journey over at InboxConvos™.