this intensive goes down on Thursday, Dec 27th!
Registration ends Dec 26th
presents
Ditch TechOverwhelm™ & Social Media Demands
creating space so you can take action
creating speace so you can take action
Are you still chasing algorithms
and drowning in content trends?
You're not alone.
I’ve been there & I've done all that.
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Leveraging What You Have
You already know the strategies. You’ve got the expertise. What you need is a transformation—a system that frees you to focus on what matters: building a brand that grows and works for you 24/7.
This is not about giving you more information or random strategies—it’s about delivering the transformation you’ve been waiting for. I'm here to help you leverage the potential of your website and brand, making them work seamlessly as the foundation of your digital marketing success.
The Scale Evergreen™ Intensive isn’t just another workshop. This is your opportunity to step into the driver’s seat of your digital marketing strategy, using Evergreen strategies to transform your website into a profit-driving digital marketing hub.
No gimmicks.
No bs.
Just clarity, alignment, and action.
Why Scale Evergreen™?
In a world that thrives on “what’s next,” we focus on creating what lasts.
Evergreen isn’t just a strategy—it’s the freedom to focus, the confidence to scale, and the clarity to lead.
Evergreen strategies aren’t just about creating content that lasts—they’re about creating systems that allow you to grow with intention, focus, and ease.
The Scale Evergreen™ Intensive empowers Misfit Entrepreneurs™ who are done chasing trends and are ready to:
- Turn their websites into a profit-driving asset.
- Build content that stands the test of time.
- Simplify their marketing while amplifying their brand visibility.
We’re not just setting you up for the new year.
Together we’re helping you create a foundation that supports your brand’s growth for years to come.
real talk... I've been where you are
Taking A Pause From Overwhelm
Trying to get your site to reflect your business goals can feel like you’re building a house with instructions in a foreign language. Who has time for that mess? The fear of breaking shyt or not being able to fix an issue can freak you out.
I get it. The grind of trying to keep up with social media trends is for the birds. It’s exhausting to feel like you’re always playing catch-up, especially when you have other objectives to get done. Social media can be a powerful tool, but it shouldn’t dictate your entire marketing strategy. There’s a better way.
I’ve found it best to face these challenges head-on and learned how to overcome them, and I’m here to guide you through the process with ease.
Creating A Transformative Space to:
1. Gain Clarity About Evergreen Vibes™: Evergreen Vibes™ is all about being timeless. The goal involves pulling traffic and interests long after publishing content. Think of themes that are consistently relevant to your audience & create content around those themes. Brainstorm for ideas that solve persistent problems or answer common questions for your people.
2. Develop Evergreen Marketing Strategies: Plan to regularly produce (& update where needed) your evergreen content. This includes making blog articles, guides, and any resources that can remain valuable over time. Focus on quality over quantity. Use tools like content calendars & content schedulers to keep your strategy organized and keep you on track.
3. Optimize Your Site to be Evergreen: Make your evergreen content is easy to find & navigate. Tap into SEO best practices to ensure your content answers requested questions. Your website is the central hub of your evergreen marketing strategy. Keep it fresh and relevant.
4. Ditch Social Media Pressure: While social media is important, it shouldn’t be your only strategy. Use social media to promote your evergreen content (consider food trucks), but don’t rely on it for all your traffic. Schedule regular posts that drive traffic back to your website’s evergreen content. This way, you’re not constantly creating new shyt just to keep up.
Learn more about these strategies and how to implement them effectively during my Scale Evergreen™ Intensive.
Exclusive Opportunity
This intensive program is designed for coaches and consultants (like you) to understand the true power of evergreen marketing strategies. Learn how to create content that drives traffic and generates sales, without the need to constantly create new content.
What is Scale Evergreen™?
This program will allow you to stop chasing algorithms and start focusing on what truly matters: delivering value through your website using evergreen strategies. I created Scale Evergreen™ to help you transform your website into a powerful, evergreen marketing platform – made for your brand.
Some of what you can expect from this includes:
- A guided session to build your customized Evergreen strategy.
- Actionable steps to transform your website into a lead-generating machine.
- Suggested tools to streamline your content creation process for long-term, sustainable results.
Limieted-Time Exclusive 1:1 Bonus Option
Get 1:1 feedback to fine-tune your strategy and walk away with a tailored game plan to kick off 2025 strong.
Benefits of Joining include:
- Clarity & Confidence: Discover how to align your brand messaging with your audience’s needs and how you want to serve them.
- Authority: Position yourself as the go-to expert with intentional, impactful strategies.
- Transformation: Build a brand foundation that grows alongside your vision for 2025 and beyond.
- Tech & Content Understanding: Learn how to repurpose existing content into valuable resources that keep working for you.
- Sustainable Growth: Reduce relying on fleeting social media trends
- Time Freedom: Focus on delivering value to your audience
reasons to rollup into this program
You're 'bout This Life
Know that the Scale Evergreen™ Intensive aligns for those ready to transform their brands and:
- Get intentional about their brand’s growth and digital presence.
- Stop making excuses and start creating systems.
- Build evergreen systems that make sense for their business, not someone else’s trends.
- Show up with clarity, consistency, and confidence for years to come.
- Take an active role in building their brand with clarity and purpose.
- Step out of reactive marketing and into intentional, results-driven actions.
If you’ve been stuck in the cycle of chasing trends, it’s time to break your brand free.
reasons to skip this program
You May Not Be Ready
While the Scale Evergreen™ Intensive is designed for Misfit Entrepreneurs™ ready to transform their brands, we understand it’s not for everyone.
Here’s who might want to sit this one out:
- You’re looking for quick hacks or shortcuts: Evergreen strategies are built for lasting impact, not overnight results. If you’re looking for instant gratification, this isn’t your vibe.
- You don’t want to actively participate: This workshop requires your commitment and engagement. We’ll be working together to create a strategy tailored to your business. If you’re hoping to sit back and watch, this isn’t the right fit.
- You aren’t ready to invest time and effort into your website: Your website is the foundation of your digital marketing. If you’re not ready to roll up your sleeves and make it work for you, this isn’t the program for now.
- You’re comfortable relying on trends and social media algorithms: This is about building timeless systems that don’t depend on what’s popular today and gone tomorrow. If trends are your thing, this program may not align with your goals.
- You’re not interested in planning for long-term success: Evergreen strategies focus on consistency and sustainability. If you’re only focused on the next month or quarter, this won’t serve you fully.
proven client results
Phyllis William-Strawder, Ghetto Country Brandmother®
"I happened to catch Charlene doing short website audits during one of her Linkedin Lives. I posted my site to be one of the audited and I am so glad I did. Based on the advice she gave I actually saw same day results."
Julie Trombley, Tackle Your To Do • Certified Ontraport Expert
"...it couldn't come at a better time... I had just refreshed and relaunched my website... thought I had everything I needed. Going through this Struggle site Rescue™ helped me realize that there were some things that I needed to include. I was really excited to go through this..."
Dr. Alex Rosa
"I have been impressed with all that Charlene teaches about websites, SEO, branding... all the backend, unsexy stuff about running a business... she makes it so simple and easy to understand, and it's interesting."
Carl Shawn Watkins, Mr. Vulnerability℠
"Charlene is truly incredible, her style, knack for setting you apart and being that "Web Architect" is amazing. She put my website together with such structure and serviceability... I kicked myself for not working with her sooner because she did not disappoint."
Ready to Transform Your Business & Brand?
Stop feeling overwhelmed by tech & pressured by social media. Join Scale Evergreen™ to reclaim control of your website and content strategy.
Build a foundation for your brand that stands the test of time while empowering your business with the clarity and strategies you need to thrive. Take the leap with Scale Evergreen™ and transform your business journey today. What type of Misfit are you?
Special "Prep Misfit" Offer Ends
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For a limited time, register as a Prep Misfit for $297. Save over 50%!
Offer expires Dec. 26, 2024 at 11:59pm EST.
Select Your Access Below:
Curious Misfit
Live 1-Day Intensive Only
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Package Includes
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🌱 Live Virtual Training
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🌱 Companion Workbook & Guide -
🎯 30-Day Access to Replays. -
🎯 1:1 Strategy Blueprint Review
Prep Misfit
Live 1-Day Intensive
+ Workbook
+ Workbook
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Package Includes
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🌱 Live Virtual Training
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🌱 Companion Workbook Only
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🎯 30-Day Access to Replays.
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🎯 1:1 Strategy Blueprint Review
Action Misfit
LIVE 1-Day Intensive
+Workbook & Guide
+ Bonuses
+Workbook & Guide
+ Bonuses
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One-Time Bonuses
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🌱 Live Virtual Training
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🌱 Companion Workbook & Guide
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🎯 Lifetime Access to Replays.
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🎯 1:1 Strategy Blueprint Review
What To Expect While We're Together
You don’t need more information—you need a strategy that fits YOU.
The Scale Evergreen™ Intensive gives you the insight, tools, and systems to stop spinning your wheels and
finally see results that grow with you.
Join me for an action-packed 1-Day Intensive designed to transform your website and content strategy into evergreen powerhouses. The following Sprints will guide you through every step of the process, ensuring you walk away with a clear, actionable plan.
Check out below to know how we're rollin' during our action-packed day together
Ready to Amplify Your Impact?
If you’re ready to take control of your website, your brand, and your marketing strategy
in a way that positions you for sustainable success, this workshop is for you.
in a way that positions you for sustainable success, this workshop is for you.
Transform your brand with evergreen strategies that ensure lasting success.
Register for the Scale Evergreen™ Intensive and take the first step towards creating a sustainable, scalable business.
Register today to secure your access and start building your evergreen system.
Our Intensive Jumps Off Dec. 27th!
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Purchase Your Access
FAQ (Frequently Asked Questions)
The Scale Evergreen™ Intensive Program is a focused 1-day workshop for coaches and consultants, designed to help you create evergreen marketing strategies that drive traffic and sales. You'll learn to optimize your website and content, moving from learning to action, and freeing yourself from the pressure of constant social media demands. By the end of the day, you'll have a clear, actionable plan to transform your website into a powerful marketing platform.
The Scale Evergreen™ Intensive Program is for coaches, consultants, and business leaders who want to create lasting marketing strategies. It's perfect for those ready to transform their website into a powerful marketing tool, reduce dependence on social media trends, and drive consistent traffic and sales with evergreen content. If you're tired of the tech overwhelm and want to build a sustainable, impactful online presence, this program is for you.
The Scale Evergreen™ Intensive reopens July 15th, 2024. Don't wait. Join the Waitlist now so you can know when to secure your spot.
No specific tech skills are required to join the Scale Evergreen™ Intensive Program. We designed this workshop for all levels, providing clear, step-by-step guidance to help you implement evergreen strategies. Whether you're tech-savvy or just starting out, you'll gain the knowledge and confidence to transform your website and content strategy effectively.
To prepare for the Scale Evergreen™ Intensive Program, gather any relevant information about your current website and content strategy. Think about your business goals and the challenges you face with your online presence. Be ready to engage actively, take notes, and participate in discussions. Most importantly, come with an open mind and be ready to transform your approach to digital marketing.
The Scale Evergreen™ Intensive Program is a 4-hour workshop designed to provide you with comprehensive training and actionable strategies in just one day. Through a series of six focused sprints, you’ll gain all the tools and knowledge needed to transform your website and content strategy by the end of the day.
In the Scale Evergreen™ Intensive Program, you'll learn how to create evergreen marketing strategies that drive continuous traffic and sales. You'll discover how to optimize your website, develop engaging and lasting content, brainstorm and plan your marketing strategy, repurpose existing content, and organize your efforts with a comprehensive marketing calendar. By the end of the day, you'll have a clear, actionable plan to turn your website into a powerful marketing platform.
The Scale Evergreen™ Intensive Program is designed as a focused 4-hour, 1-day workshop. You'll need to dedicate a full day to participate in the intensive, during which you'll engage in six action-packed sprints. By the end of the day, you'll walk away with a comprehensive, actionable plan to transform your website and content strategy.
You can purchase tickets for the Scale Evergreen™ Intensive Program when the doors open on July 15th. Choose the package that best fits your needs and secure your spot. If the doors are currently closed, you can join the waitlist to be notified as soon as the doors reopen. Don’t miss your chance to transform your website and content strategy—register or join the waitlist today!
In the Scale Evergreen™ Intensive Program, you can expect a full day of dynamic, hands-on learning through six focused sprints. You'll gain practical, actionable strategies to create evergreen content and optimize your website for continuous traffic and sales. Expect to leave with a comprehensive, step-by-step plan and the confidence to implement it immediately, transforming your online presence without the constant pressure of social media demands.
If you need additional time to develop your strategy or want to work directly with me after the program, you can purchase a Strategic Consultation Session or book a VIP Day. These options provide extended one-on-one time to dive deeper into your specific needs and ensure your evergreen strategies are perfectly tailored to your business.
No. This program is your guide but you still have to do the work. Based on the nature of this program you get guided assistance to create your Evergreen strategy and blueprint based on the clarity you gain around your business needs and brand objectives.
The Brand Misfit™. Tech & Brand Strategist. Whiskey Lover.
Heey, I'm Charlene — the Brand Misfit™
Ready to launch a website that aligns with your business & brand seamlessly without the tech stress? I've got you!
- 2+ decades in tech.
- WordPress Specialist for 2+ decades.
- Masters in Business Mgmt: Tech Mgmt.
- PhD candidate: Tech Mgmt & Implementation.
Guiding booked-out coaches & consultants to launching websites that supports sustainability & visibility by using your credibility is my passion & my mission.
Partners & Sponsor
Our Official Partners and Sponsor
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Join us at 2rd Eventups Workweek November 14-16 2022 - Bali
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