this intensive goes down on Saturday, Mar 1st!
Registration ends Feb 28th
presents
Ditch TechOverwhelm™ & Social Media Demands
creating space so you can take action
creating speace so you can take action
Are you still chasing algorithms
and drowning in content trends?
You're not alone.
I’ve been there & I've done all that.
Leveraging What You Have
You already know the strategies. You’ve got the expertise. What you need is a transformation—a system that frees you to focus on what matters: building a brand that grows and works for you 24/7.
This is not about giving you more information or random strategies—it’s about delivering the transformation you’ve been waiting for. I'm here to help you leverage the potential of your website and brand, making them work seamlessly as the foundation of your digital marketing success.
The Scale Evergreen™ Intensive isn’t just another workshop. This is your opportunity to step into the driver’s seat of your digital marketing strategy, using Evergreen strategies to transform your website into a profit-driving digital marketing hub.
No gimmicks.
No bs.
Just clarity, alignment, and action.
Why Scale Evergreen™?
In a world that thrives on “what’s next,” we focus on creating what lasts.
Evergreen isn’t just a strategy—it’s the freedom to focus, the confidence to scale, and the clarity to lead.
Evergreen strategies aren’t just about creating content that lasts—they’re about creating systems that allow you to grow with intention, focus, and ease.
The Scale Evergreen™ Intensive empowers Misfit Entrepreneurs™ who are done chasing trends and are ready to:
- Turn their websites into a profit-driving asset.
- Build content that stands the test of time.
- Simplify their marketing while amplifying their brand visibility.
We’re not just setting you up for the new year.
Together we’re helping you create a foundation that supports your brand’s growth for years to come.
real talk... I've been where you are
Taking A Pause From Overwhelm
Trying to get your site to reflect your business goals can feel like you’re building a house with instructions in a foreign language. Who has time for that mess? The fear of breaking shyt or not being able to fix an issue can freak you out.
I get it. The grind of trying to keep up with social media trends is for the birds. It’s exhausting to feel like you’re always playing catch-up, especially when you have other objectives to get done. Social media can be a powerful tool, but it shouldn’t dictate your entire marketing strategy. There’s a better way.
I’ve found it best to face these challenges head-on and learned how to overcome them, and I’m here to guide you through the process with ease.
Creating A Transformative Space to:
1. Gain Clarity About Evergreen Vibes™: Evergreen Vibes™ is all about being timeless. The goal involves pulling traffic and interests long after publishing content. Think of themes that are consistently relevant to your audience & create content around those themes. Brainstorm for ideas that solve persistent problems or answer common questions for your people.
2. Develop Evergreen Marketing Strategies: Plan to regularly produce (& update where needed) your evergreen content. This includes making blog articles, guides, and any resources that can remain valuable over time. Focus on quality over quantity. Use tools like content calendars & content schedulers to keep your strategy organized and keep you on track.
3. Optimize Your Site to be Evergreen: Make your evergreen content is easy to find & navigate. Tap into SEO best practices to ensure your content answers requested questions. Your website is the central hub of your evergreen marketing strategy. Keep it fresh and relevant.
4. Ditch Social Media Pressure: While social media is important, it shouldn’t be your only strategy. Use social media to promote your evergreen content (consider food trucks), but don’t rely on it for all your traffic. Schedule regular posts that drive traffic back to your website’s evergreen content. This way, you’re not constantly creating new shyt just to keep up.
Learn more about these strategies and how to implement them effectively during my Scale Evergreen™ Intensive.
Exclusive Opportunity
This intensive program is designed for coaches and consultants (like you) to understand the true power of evergreen marketing strategies. Learn how to create content that drives traffic and generates sales, without the need to constantly create new content.
What is Scale Evergreen™?
This program will allow you to stop chasing algorithms and start focusing on what truly matters: delivering value through your website using evergreen strategies. I created Scale Evergreen™ to help you transform your website into a powerful, evergreen marketing platform – made for your brand.
Some of what you can expect from this includes:
- A guided session to build your customized Evergreen strategy.
- Actionable steps to transform your website into a lead-generating machine.
- Suggested tools to streamline your content creation process for long-term, sustainable results.
Limieted-Time Exclusive 1:1 Bonus Option
Get 1:1 feedback to fine-tune your strategy and walk away with a tailored game plan to kick off 2025 strong.
Benefits of Joining include:
- Clarity & Confidence: Discover how to align your brand messaging with your audience’s needs and how you want to serve them.
- Authority: Position yourself as the go-to expert with intentional, impactful strategies.
- Transformation: Build a brand foundation that grows alongside your vision for 2025 and beyond.
- Tech & Content Understanding: Learn how to repurpose existing content into valuable resources that keep working for you.
- Sustainable Growth: Reduce relying on fleeting social media trends
- Time Freedom: Focus on delivering value to your audience
reasons to rollup into this program
You're 'bout This Life
Know that the Scale Evergreen™ Intensive aligns for those ready to transform their brands and:
- Get intentional about their brand’s growth and digital presence.
- Stop making excuses and start creating systems.
- Build evergreen systems that make sense for their business, not someone else’s trends.
- Show up with clarity, consistency, and confidence for years to come.
- Take an active role in building their brand with clarity and purpose.
- Step out of reactive marketing and into intentional, results-driven actions.
If you’ve been stuck in the cycle of chasing trends, it’s time to break your brand free.
reasons to skip this program
You May Not Be Ready
While the Scale Evergreen™ Intensive is designed for Misfit Entrepreneurs™ ready to transform their brands, we understand it’s not for everyone.
Here’s who might want to sit this one out:
- You’re looking for quick hacks or shortcuts: Evergreen strategies are built for lasting impact, not overnight results. If you’re looking for instant gratification, this isn’t your vibe.
- You don’t want to actively participate: This workshop requires your commitment and engagement. We’ll be working together to create a strategy tailored to your business. If you’re hoping to sit back and watch, this isn’t the right fit.
- You aren’t ready to invest time and effort into your website: Your website is the foundation of your digital marketing. If you’re not ready to roll up your sleeves and make it work for you, this isn’t the program for now.
- You’re comfortable relying on trends and social media algorithms: This is about building timeless systems that don’t depend on what’s popular today and gone tomorrow. If trends are your thing, this program may not align with your goals.
- You’re not interested in planning for long-term success: Evergreen strategies focus on consistency and sustainability. If you’re only focused on the next month or quarter, this won’t serve you fully.
proven client results
Ready to Transform Your Business & Brand?
Stop feeling overwhelmed by tech & pressured by social media. Join Scale Evergreen™ to reclaim control of your website and content strategy.
Build a foundation for your brand that stands the test of time while empowering your business with the clarity and strategies you need to thrive. Take the leap with Scale Evergreen™ and transform your business journey today. What type of Misfit are you?
Special "Prep Misfit" Offer Ends
For a limited time, register as a Prep Misfit for $397. Save over 33%!
Offer expires Feb. 15, 2025 at 11:59pm EST.
Select Your Access Below:
CURIOUS MISFIT™
dip your toes in and get inspired
Free
-
LIVE Intensive Access
-
Replay Access -
Intensive Checklist -
Intensive Workbook -
1:1 Strategy Coaching Session
PREP MISFIT™
everything you need to get situated
$
597
-
LIVE Intensive Access
-
Replay Access
-
Intensive Checklist
-
Intensive Workbook -
1:1 Strategy Coaching Session
Popular
ACTION MISFIT™
ready to make a deeper commitment
$
1250
-
LIVE Intensive Access
-
Replay Access
-
Intensive Checklist
-
Intensive Workbook
-
1:1 Strategy Coaching Session
What To Expect While We're Together
You don’t need more information—you need a strategy that fits YOU.
The Scale Evergreen™ Intensive gives you the insight, tools, and systems to stop spinning your wheels and
finally see results that grow with you.
Join me for an action-packed 1-Day Intensive designed to transform your website and content strategy into evergreen powerhouses. The following Sprints will guide you through every step of the process, ensuring you walk away with a clear, actionable plan.
Check out below to know how we're rollin' during our action-packed day together
Ready to Amplify Your Impact?
If you’re ready to take control of your website, your brand, and your marketing strategy
in a way that positions you for sustainable success, this workshop is for you.
in a way that positions you for sustainable success, this workshop is for you.
Transform your brand with evergreen strategies that ensure lasting success.
Register for the Scale Evergreen™ Intensive and take the first step towards creating a sustainable, scalable business.
Register today to secure your access and start building your evergreen system.
Our Intensive Jumps Off March 1st!
FAQ (Frequently Asked Questions)
Register for Access
What is the Scale Evergreen™ 1-Day Intensive?
The Scale Evergreen™ 1-Day Intensive is a powerful, action-focused day designed to help Misfit Entrepreneurs™ like you break through roadblocks and craft an evergreen website marketing strategy. It’s about more than just information—it’s about transformation. We focus on building clarity, crafting sustainable strategies, and using technology to help you create a website that works for you 24/7.
What are the different tiers, and how do they work?
We’ve created three pricing tiers to meet you exactly where you are in your journey:
Curious Misfit™ (Free): Perfect if you’re unsure where to start but want to explore the concept of evergreen strategies and learn what’s possible for your website. This tier allows you to dip your toes in and get inspired.
Prep Misfit™ ($597): You’re ready to start learning and taking actionable steps. This tier includes everything you need to get situated and start building a sustainable plan for your website and content strategy.
Action Misfit™ ($1250): This tier is for those ready to fully commit, strategize, and level up their website and brand. You’re ready to make a deeper commitment to your growth, take action, and start seeing real results.
Each tier is tailored to your level of readiness, so whether you’re just curious or fully ready to dive in, there’s a place for you.
What do I get with each tier?
Curious Misfit™ (Free):
- Access to foundational content and insights about evergreen strategies.
- Explore the importance of a website-focused marketing strategy.
- Inspiration to take the next step when you're ready.
Prep Misfit™ ($597):
- Access to the full 1-Day Intensive.
- Actionable takeaways to get you started with evergreen strategies.
- Worksheets and templates to map out your initial plans.
Action Misfit™ ($1250):
- Everything in the Prep Misfit™ tier.
- A 1:1 coaching session post-intensive to review your strategy.
- Advanced tools and resources to level up your website and brand.
- Customized feedback and guidance for deeper transformation.
What exactly will we learn during the 1-Day Intensive?
We’ll cover:
- What evergreen strategies are and why they matter.
- How to create content that stays relevant over time.
- How to use your website as the foundation of your marketing strategy.
- How to integrate the right tech tools for seamless workflows.
- How to repurpose and promote your content to maximize its reach and impact.
Is this workshop right for me?
This workshop is perfect if:
- You’re tired of chasing social media trends and want a strategy that works long-term.
- You want to transform your website into a lead-generating, brand-building machine.
- You’re ready to start building consistency and credibility online.
- You know the power of evergreen strategies and want to create a plan that works for you, not against you.
What if I don’t know much about websites or evergreen strategies?
That’s exactly why we created this intensive! We’ll start with the basics, ensuring you have a clear understanding of what evergreen strategies are and how they can work for your business. By the end of the day, you’ll have actionable steps to move forward, regardless of your starting point.
Why should I invest in this program?
Unlike other programs that give you information without direction, Scale Evergreen™ focuses on transformation. You’ll walk away with clarity, strategies, and tools to create a sustainable, evergreen system for your website and brand. This isn’t just another course—it’s a launchpad for your next level.
Can I upgrade my tier later?
Yes! If you start as a Curious Misfit™ and decide you’re ready to take the next step, you can upgrade to the Prep Misfit™ or Action Misfit™ tier before the intensive begins. We want to make sure you’re getting the support you need at the right time.
What’s the difference between the Prep Misfit™ and Action Misfit™ tiers?
The key difference is the level of support and customization. Prep Misfits™ focus on learning and taking actionable steps, while Action Misfits™ receive additional tools, 1:1 coaching, and customized guidance to make a deeper impact and commitment to their brands.
Do I need to prepare anything before the intensive?
We’ll send you a quick pre-work packet to get you thinking about your brand, website, and current marketing efforts. This ensures you show up ready to dive in and make the most of our time together.
How do I know if I’m a Curious, Prep, or Action Misfit™?
- Curious Misfit™: You’re exploring your options and aren’t sure where to start.
- Prep Misfit™: You’re ready to learn, take action, and start creating a sustainable strategy.
- Action Misfit™: You’re fully committed to leveling up your website and brand with expert guidance and customized support.
Wherever you are, Scale Evergreen™ has a tier for you!
How do I register?
Click here to choose your tier and reserve your spot! Spots are limited, so don’t wait to take this step for your brand.
What happens after the intensive?
As an Action Misfit™, you’ll have access to a 1:1 coaching session to review your strategy and refine your plan. All participants will also receive tools and templates to continue implementing their evergreen strategies after the workshop.
How is this different from other courses or intensives?
Scale Evergreen™ isn’t about cramming information into your brain. It’s about guiding you to uncover insights, take action, and build sustainable strategies that grow with your brand. You’ll leave with more than just notes—you’ll leave with momentum.
The Brand Misfit™. Tech & Brand Strategist. Whiskey Lover.
Heey, I'm Charlene — the Brand Misfit™
Ready to launch a website that aligns with your business & brand seamlessly without the tech stress? I've got you!
- 2+ decades in tech.
- WordPress Specialist for 2+ decades.
- Masters in Business Mgmt: Tech Mgmt.
- PhD candidate: Tech Mgmt & Implementation.
Guiding booked-out coaches & consultants to launching websites that supports sustainability & visibility by using your credibility is my passion & my mission.
Partners & Sponsor
Our Official Partners and Sponsor
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Join us at 2rd Eventups Workweek November 14-16 2022 - Bali
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