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Use a publication calendar (otherwise known as an editorial calendar) to plan out in advance the content that you want to create for every product or service that you’re marketing. This will make it easier to create effective content on a regular basis. content that is educational, engaging
Monetizing your website should be part of your business goals as a Solopreneur. This way you can ensure that you’ve set up your website so it’s working for you 24/7. Learn 10 quick tips on how to get this done today.
Having a game plan when it comes to creating a social strategy is key to ensure that you are focused while enjoying the journey of meeting new clients and business associates online. Preparing your social media for business in 2015 is key. Are you socially ready? Most of us will not do business with people we are not comfortable with, know nothing about, or have little way to verify their character in some form. This is really important when it comes to
These excuses are understandable but are no reason not to launch a business if you are actually ready. I had to get out of my own head and launch my dreams becuase it was no use waiting for someone else to launch it for me.
When I began my journey in web development and design I was not sure what made a great website. I did know that I wanted a simple way to setup a reliable place that people could go to find information without stressing where I may have “hidden” content. I also knew I wanted to avoid being forced to work on my website for more than two months. But this was no easy task. I didn’t know where to begin. Who could help me make website design easy?
You can avoid the stress that trying to do it yourself can create and avoid the problems associated with lack of skill. And even if you have the skill, you can leverage other people’s skill and time to focus on what your business is really about.
It’s important that you use a variety of different types of content on your blog and/or website to drive engagement. Don’t just use words – take advantage of videos, podcasts, audio, graphics, and more to give your audience plenty of ways to consume your content.
The term “website strategy” was not commonly used when I started working as a web developer and designer in the early 2000s. This passion of
Sometimes you just need a new website because you want to give it one, but other times you need a total teardown and redesign because your old-fashioned look no longer serves your audience or brand.
A strong brand adds remarkable value to your product and services. Customers expect a certain quality based just on the brand name. If they recognize your brand and have a wonderful association with it, they’re likely to choose it over other similar products, even if it costs a more.
You obviously want people to spread the word about your brand but in order to do that you need to give them something to talk about. Updating your website frequently gives people something to talk about.
When it comes to your social media sharing, it’s important to pay close attention to not only what you say, but who you’re saying it to. Filters were created for a dang reason – use them folks. Don’t be afraid.
Companies have been using video longer than YouTube has been around, in the form of TV advertisements. It’s important to consider using video as part of your content marketing mix. Learn how you too can use videos in your business to market your brand.
Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal.
Go for those type of inspirational ideas that drive you to keep going. Once you lock into what you passion(s) is then you’re set to devote yout time and money into your brand’s success.
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