For many people, Google is their go-to search engine. They use it to find information on just about everything – from recipes to news articles Google has updated its Helpful Content algorithms, and this means that your website content must follow a set of specific rules in order to be eligible to appear in the search engine results pages (SERPs).
Google is not playing with y’all, and it’s time you’ve paid attention, especially if you’re still avoiding adding resources on your website like blogs and videos. For years Google has been urging website creators and owners to focus on creating helpful content. Google has been a staple in search engine results pages for many years now. But, with the ever-rising competition, Google wants website creators to focus on creating helpful resources, and they’ve been saying this since 2011.
Not only is this good for the website owner’s bottom line, but it also helps to improve SERP rankings. In fact, according to a study conducted by Search Engine Land, providing helpful content can increase your site’s click-through rate by as much as 400%. Additionally, when people are looking for information on a particular topic, they are more likely to turn to sites that offer quality advice instead of ones that provide just regurgitated information.
Google is getting more selective in the type of information they display to their audience, and if you want your site to stay ahead of the competition and rank higher in Google search results, make sure you start focusing on creating helpful content instead of jumping after trends.
What Does This Mean for You?
If you are a business owner, you need to be aware of these changes because anything considered “useless” will no longer get a pass. Haphazard websites will no longer be seen as viable resources. First, Google is no longer interested in randomly displaying ads. This means that you’ll need to pay more attention to your ad campaigns and be more intentional about them.
Secondly, Google is also becoming more selective when displaying content from reputable sources. This means that you’ll need to be careful about the content that you publish on your website and at the same time show that you’re an expert in some way.
Finally, Google is keeping the focus on displaying content that is helpful to your visitors. This means that you’ll need to make sure that your content is helpful and relevant to your visitors. If you started your website using random creation, it’s time to button down and create a focus on your site for a specific audience.
If you are a website owner, it is important to be aware of these changes because you need to make sure that your content is helpful and relevant to your visitors. You also need to make sure that your content is original and that it is not being copied from other sources as people should be coming to you to answer questions and support their needs.
What are The Google Updates Regarding Its Helpful Content Guidelines?
Google is always working to improve their search engine algorithm, which can affect your website’s rankings and traffic. Keep up with Google’s helpful content updates to make sure that you’re using the latest and greatest SEO strategies. The Google breakdown regarding its Helpful Content Updates is a series of changes that were made to the algorithm that determines which websites are eligible for the top spot in the search engine results pages (SERPs).
The update affects both how helpful items are judged and how websites can improve their ranking. According to Google, the goal of these changes is “to make sure that helpful content is more easily found and more relevant for users.” The update was first announced in March 2018, but has since been updated multiple times as Google continues to fine-tune it.
The most significant change related to how helpful content is judged is that “quality over quantity” will now be a more important factor. This means that websites with a lot of low-quality or spammy information will have less of an advantage when it comes to ranking. Additionally, Google has introduced a new algorithm called “Relevancy Feedback” which helps determine whether a website’s information is actually helping people. Websites can improve their ranking by making sure their content is relevant and useful to users.
The Benefits of Google’s Helpful Content Updates
I see these type of updates as being beneficial to us all – from creators to visitors. The benefits of Google’s Helpful Content Updates include better rankings for your website, increased traffic, and increased conversions; all the things most of us want. Google’s Helpful Content Updates are a great way to improve your website’s ranking, traffic, and conversions. The updates help Google identify and reward websites that provide valuable content that is helpful to users.
One of the most important aspects of any website is providing valuable content that is helpful to users. Google understands this, which is why they make regular updates to their search engine algorithms to reward websites that provide helpful content. These updates can help improve your website’s ranking, traffic, and conversion rates. Websites with high-quality content are rewarded more often than those with low-quality resources.
Google has started using a new algorithm called “AuthorRank” which measures the authority of a website’s authors and their contributions to the overall quality of the site. AuthorRank takes into account factors like total pageviews, backlinks from authoritative domains, social media shares from other websites owned by the same author or organization as the site being analyzed and more. As a result of this change in algorithm, sites with high AuthorRank will be rewarded more often than those with lower AuthorRank.
Type of Changes To Expect
The type of changes to expect with the new Google Helpful Content Updates include checking for overall quality of information on websites to ensure that they will answer what searchers are seeking. The main issue has always been ensuring that content creators are supplying relevant, valid, original content to their specific audiences. Without that there is no true reason to push one site over the other.
Google has always been a search engine that favors quality resources over quantity. This is why, even when the competition was more aggressive, Google consistently ranked websites higher in their search results. However, with so many sites producing content these days, it’s harder and harder for Google to determine which sites are providing valuable information and which ones are just spamming their way to the top. This is where helpful content updates come into play.
A helpful content update is an algorithm change that Google makes to its search engine in order to help give websites a better chance of ranking higher in its results pages. These updates take into consideration the amount of quality information on a particular topic as well as how up-to-date that information is. By rewarding websites that provide high-quality and up-to-date information, Google hopes to encourage more people to visit those sites instead of spending their time searching for spammy crap on other websites.
How Will This Affect My Business?
The new modifications will affect any business online that has not made it a goal to create information for humans instead of bots and search engine results. The purpose of the change is to have more creators actually create instead of copy & pollute the search field with nonbeneficial content. This causes folks to get frustrated as they find useless or incomplete content that never satisfies them or answers their questions fully. That leads to less trusted sources – that is part of what Google is fighting against.
If you’ve been creating content specifically for your audience, clients, customers that helps them walk away more informed and satisfied, then you have little to no work to do once the new updates rollout. Stay updated with Google’s guidelines, and you’ll be set.
Steps To Prepare For Google’s Helpful Content Updates
There are a few things that you can do to optimize your site for the Google Updates. First, make sure that your site is optimized for Google search. Second, make sure that your site is updated regularly with high-quality content. Third, make sure that your site is following the Google Updates Regarding Its Helpful Content Guidelines. The steps that you need to take to prepare for Google’s Helpful Content Updates include updating your website’s resources, implementing a content strategy, and using SEO strategies.
Now you see another reason why I’m such an advocate for blogs on all websites I create: business, personal, organizational, etc. Creating your own content showcasing your expertise is the best long-term gain for any website and all other options are either shortcuts that won’t last or should be used as amplifiers; not foundational tools. After over two decades working with website and branding, these fundamentals remain the staples, so why continue to avoid them?
The best way to stay relevant without spending a ton of money in advertisements is to keep up with Google’s Helpful Content Updates to make sure that your website is being optimized for the latest search engine algorithms. Create credible, original content on a consistent basis, and you’ll have fewer adjustments to make to older content when updates roll out. Learn more about Google’s move to focus more on high-quality content over SEO spam on our blog.