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Register for the Scale Evergreen™ Intensive

Reclaim Control & Launch Your Evergreen Powerhouse!

learn what it takes to create strategies that
transform your website from dusty to evergreen™

Register for the Miniseries

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Struggling to make your website work for you?
Tired of having a "pretty" site that doesn’t attract, convert, or even represent the badass brand you’ve built?
It’s time to ditch the frustration and step into your website’s true potential.

From Dusty to Evergreen

3-Day Miniseries

Join the 3-Day Miniseries That Changes EVERYTHING.
Electrifying, action-packed, transformative 3-day miniseries designed to help you turn your website into your brand’s greatest asset.
The best part? It’s 100% FREE. Yep, you read that right.

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What to Expect in These Three Days?

Three days.
Three BIG shifts.
And a whole new perspective on what your website can do for you.

Is This Miniseries For You?

This is for you if you’re ready to:

  • Stop relying on trends and start creating long-term success.
  • Transform your website into a trusted, client-converting machine.
  • Build a brand that leaves a lasting impression on your audience.

Perfect for non-techies, busy entrepreneurs, and anyone who knows their website needs a serious glow-up.

3-Day Mini-Course

From Dusty to Evergreen

Stop surviving on guesswork—start thriving with strategy

No fluff. No fake "hacks." Just real strategies that work.
Perfect for non-techies and busy entrepreneurs

Why Now?

Your website should work harder than you do—it’s time to make that happen.

    1. We’ll teach you strategies that stick, not outdated tricks.
    2. Plus, it’s FREE. You get to dip your toe in.

Join the Waitlist for January 20, 2025!

Don’t miss your chance to be part of this game-changing 3-day miniseries. Stop letting your website collect digital dust. Start turning it into a powerful hub that drives traffic, builds credibility, and boosts your business.

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Join the Waitlist Today

We’re dropping this powerful assessment in February 2025, but you don’t have to wait to start standing out. Secure your spot on the waitlist, and you’ll be the first to know when it goes live.
 
This is your chance to unlock the energy that’s been driving your success all along. You’ve got the juice—now it’s time to own it.

What You’ll Get as a Waitlister:

Don’t Wait to Stand Out

This isn’t just an assessment—it’s a movement for Misfit Entrepreneurs™ like you who are ready to own their energy and build a brand like no other.

👉🏾Join the Waitlist Now. Be ready to ID your Misfit Energy™ when it drops February 2025.

Creating A Transformative Space to:

1. Gain Clarity About Evergreen Vibes™: Evergreen Vibes™ is all about being timeless. The goal involves pulling traffic and interest long after publishing content. Think of themes that are consistently relevant to your audience & create content around those themes. Brainstorm for ideas that solve persistent problems or answer common questions for your people.

2. Develop Evergreen Marketing Strategies: Plan to regularly produce (& update where needed) your evergreen content. This includes making blog articles, guides, and any resources that can remain valuable over time. Focus on quality over quantity. Use tools like content calendars & content schedulers to keep your strategy organized and keep you on track.

3. Optimize Your Site to be Evergreen: Make your evergreen content is easy to find & navigate. Tap into SEO best practices to ensure your content answers requested questions. Your website is the central hub of your evergreen marketing strategy. Keep it fresh and relevant.

4. Ditch Social Media Pressure: While social media is important, it shouldn’t be your only strategy. Use social media to promote your evergreen content (consider food trucks), but don’t rely on it for all your traffic. Schedule regular posts that drive traffic back to your website’s evergreen content. This way, you’re not constantly creating new shyt just to keep up.

Learn more about these strategies and how to implement them effectively during my Scale Evergreen™ Intensive.

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What is Scale Evergreen™?

This program will allow you to stop chasing algorithms and start focusing on what truly matters: delivering value through your website using evergreen strategies. I created Scale Evergreen™ to help you transform your website into a powerful, evergreen marketing platform – made for your brand.

Some of what you can expect from this includes:

  • A guided session to build your customized Evergreen strategy.
  • Actionable steps to transform your website into a lead-generating machine.
  • Suggested tools to streamline your content creation process for long-term, sustainable results.
 
Limieted-Time Exclusive 1:1 Bonus Option
Get 1:1 feedback to fine-tune your strategy and walk away with a tailored game plan to kick off 2025 strong.

Benefits of Joining include:

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reasons to rollup into this program

You're 'bout This Life

Know that the Scale Evergreen™ Intensive aligns for those ready to transform their brands and:
If you’ve been stuck in the cycle of chasing trends, it’s time to break your brand free.
Action Misfit™ excited to join Scale Evergreen™ 1-Day Intensive

reasons to skip this program

You May Not Be Ready

While the Scale Evergreen™ Intensive is designed for Misfit Entrepreneurs™ ready to transform their brands, we understand it’s not for everyone.
 
Here’s who might want to sit this one out:
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proven client results

Ready to Transform Your Business & Brand?

Stop feeling overwhelmed by tech & pressured by social media. Join From Dusty to Evergreen™ to reclaim control of your website and content strategy.
Build a foundation for your brand that stands the test of time while empowering your business with the clarity and strategies you need to thrive. Take the leap with From Dusty to Evergreen™ and transform your business journey today. What type of Misfit are you?

Special "Prep Misfit" Offer Ends

For a limited time, register as a Prep Misfit for $397. Save over 33%!
Offer expires Feb. 15, 2025 at 11:59pm EST.

Select Your Access Below:

EXPLORER

dip your toes in and get inspired
Free
  • 3-Day Miniseries
  • Limited Access to Community Discussions
  • Replay Access
  • Prep Evergreen™ Checklist
  • Prep Evergreen™ Workbook
  • 1:1 Strategy Coaching Session

STRATEGIST

everything you need to get situated
$ 197
  • 3-Day Miniseries
  • Limited Access to Community Discussions
  • Replay Access
  • Prep Evergreen™ Checklist
  • Prep Evergreen™ Workbook
  • 1:1 Strategy Coaching Session
Popular

ACHIEVER

ready to make a deeper commitment
$ 550
  • 3-Day Miniseries
  • Limited Access to Community Discussions
  • Replay Access
  • Prep Evergreen™ Checklist
  • Prep Evergreen™ Workbook
  • 1:1 Strategy Coaching Session

What To Expect While We're Together

You don’t need more information—you need a strategy that fits YOU.
The From Dusty To Evergreen™ Miniseries gives you the insight, tools, and systems to stop spinning your wheels and
finally see results that grow with you.
 

Join me for an action-packed 3-Day Miniseries designed to transform your website and content strategy into evergreen powerhouses. The following Sprints will guide you through every step of the process, ensuring you walk away with a clear, actionable plan.
Check out below to know how we're rollin' during our action-packed day together

Ready to Amplify Your Impact?

If you’re ready to take control of your website, your brand, and your marketing strategy
in a way that positions you for sustainable success, this workshop is for you. 

Transform your brand with evergreen strategies that ensure lasting success.
Register for the Scale Evergreen™ Intensive and take the first step towards creating a sustainable, scalable business.

Register today to secure your access and start building your evergreen system.

Join the Waitlist for March 1st Intensive

FAQ (Frequently Asked Questions)

What is the From Dusty To Evergreen™ 3-Day Miniseries?

The From Dusty to Evergreen™ Miniseries is a 3-day foundational workshop designed to help you start implementing evergreen strategies for your brand and website. It’s all about learning how to position your website as a resource hub, create lasting content, and build credibility that stands the test of time.

From Dusty to Evergreen is the starter miniseries—perfect for Misfit Entrepreneurs™ who need to understand what evergreen strategies are, how to apply them to their websites, and how to start integrating them into their marketing efforts.

Scale Evergreen™ is the next step for those who are ready to take their strategies to the next level, supercharge their business systems, and implement advanced automation for visibility, growth, and profitability.

This miniseries is for entrepreneurs, coaches, consultants, and service providers who want to stop struggling with inconsistent marketing and start creating a sustainable, long-term strategy that makes their website a lead-generating powerhouse.

  • Day 1: Understanding evergreen strategies & positioning your website as your brand’s foundation.
  • Day 2: Creating & repurposing content that builds credibility and keeps working for you.
  • Day 3: Using tech to automate, integrate, and streamline your marketing for long-term results.
  • Full access to the 3-day miniseries with video lessons.
  • Limited access to community discussions for support and feedback.
  • Lifetime replay access so you can revisit the content anytime.
  • The Prep Evergreen™ Checklist to help you take immediate action.
  • The Prep Evergreen™ Workbook to further guide you in taking immediate action.
  • Bonus access to the Live Q&A session for interactive learning and personalized insights.

The Explorer Tier of the miniseries is completely free! You can join, learn, and take action with zero cost. If you want additional coaching and support, upgrade options are available for personalized strategy sessions and deeper engagement.

Ask yourself:

  • Do you feel stuck and unsure how to start using your website effectively? → Start with From Dusty to Evergreen.
  • Are you looking to optimize and automate your evergreen strategy for maximum impact? → Jump into Scale Evergreen.

If you’re not sure, From Dusty to Evergreen™ is the best place to start before diving into the advanced strategies inside Scale Evergreen™.

Absolutely! You can upgrade within the From Dusty to Evergreen™ Miniseries to gain more access, but here’s what you need to know:

Upgrade Within the Miniseries: If you start with the Explorer or Strategist-3D access, you can level up anytime to unlock more features, deeper strategy coaching, and replay access. However, the Live Q&A Session is happening on May 22nd, 2025. If you upgrade after this date, you will not gain access to a Live session unless you register for the Achiever-3D access, which includes exclusive access to a future Live Q&A.

Beyond the Miniseries? Take It to the Next Level!
Once you complete From Dusty to Evergreen™, you can upgrade to:

Scale Evergreen™ Intensive: The next step where we refine and supercharge your evergreen strategies, implement automation, and optimize your business systems for effortless marketing.

🔥 da Misfit Squad™ Learning Community: Get ongoing coaching, training, live sessions, and access to a network of action-taking Misfits™ who are building their brands with evergreen strategies.

Best Part? If you upgrade within a limited time after completing From Dusty to Evergreen™, you may qualify for special upgrade pricing!

If you’re ready to unlock more, head to your dashboard and upgrade anytime!

Once you register, you’ll get an email confirmation with access details. You’ll also receive a welcome message inside da Misfit Squad™ Learning Community, where the lessons, discussions, and bonuses will be available.

The core lessons are pre-recorded, but we’ll have a Live Q&A session on May 22, 2025, at 7 PM EST where you can ask questions, get feedback, and dive deeper into evergreen strategies.

  • You’ll still have access to the replays and discussion threads. Plus, you’ll get an exclusive invite to continue your journey inside Scale Evergreen, where we take what you learned and level it up into a full-blown system for your business.

You can drop your questions inside the community discussion threads or reach out to us through the contact page inside da Misfit Squad™ Learning Community. We’re here to help!

Ready to ditch the dusty vibes and make your website work for you? Sign up now and get started!

Most courses throw a bunch of strategies at you and expect you to figure it out on your own—not here. The From Dusty to Evergreen™ Miniseries is all about action, not just information.

Unlike traditional trainings that overload you with theories and fluff, this miniseries is straight to the point and designed for Misfit Entrepreneurs™ who are ready to make real moves.

Here’s what makes this experience different:

🔥 No Generic Advice—Only What Works: We focus on real, proven strategies that build long-term visibility and profitability for your brand.

🔥 Website-First, Not Social Media-Dependent: Most programs teach social-first marketing. We flip that. Your website is the foundation of your brand, and we show you how to make it work without relying on algorithm changes.

🔥 Step-By-Step, No Guesswork: Instead of leaving you overwhelmed, we guide you through small, achievable steps so you can immediately start implementing.

🔥 No Passive Learning—You’re Taking Action: This isn’t a sit-back-and-watch situation. Every stage includes quick action tasks to move the needle right now, not “someday.”

🔥 Community Support & Live Q&A: You won’t be alone—engage with other business owners inside da Misfit Squad™ Learning Community and join a Live Q&A session to get real-time feedback.

🔥 Evergreen-Focused, Not Trend-Chasing: Forget chasing the latest fads that fade in weeks. We help you build a sustainable, long-term strategy that keeps working year after year.

If you’re tired of courses that over-promise and under-deliver, this miniseries is the real dealdesigned for action, built for results.

da Brand Misfit™. Tech & Brand Strategist. Whiskey Lover.

Heey, I'm Charlene — nice to meet you

Ready to launch a website that aligns with your business & brand seamlessly without the tech stress? I've got you!

  • 2+ decades in tech.
  • WordPress Specialist for 2+ decades.
  • Tech Clarity Coach.
  • Masters in Business Mgmt: Tech Mgmt.
  • PhD candidate: Tech Mgmt & Implementation.

Guiding booked-out coaches & consultants to launching websites that supports sustainability & visibility by using your credibility is my passion & my mission.

Partners & Sponsor

Our Official Partners and Sponsor

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Join us at 2rd Eventups Workweek November 14-16 2022 - Bali

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Week 1

Understanding Evergreen Success
- Discover the power of evergreen strategies and how they can transform your business.
- Gain clarity on what makes content timeless and impactful.

Week 1

Understanding Evergreen Success
- Discover the power of evergreen strategies and how they can transform your business.
- Gain clarity on what makes content timeless and impactful.

Week 1

Understanding Evergreen Success
- Discover the power of evergreen strategies and how they can transform your business.
- Gain clarity on what makes content timeless and impactful.

Week 1

Understanding Evergreen Success
- Discover the power of evergreen strategies and how they can transform your business.
- Gain clarity on what makes content timeless and impactful.

Week 1

Understanding Evergreen Success
- Discover the power of evergreen strategies and how they can transform your business.
- Gain clarity on what makes content timeless and impactful.

Week 1

Understanding Evergreen Success
- Discover the power of evergreen strategies and how they can transform your business.
- Gain clarity on what makes content timeless and impactful.

Yo, can't copy the content of this site.

Empower+Scale

Register for the Intensive Now

Booked-out & exhausted with 1:1 sessions?

Take back your time & learn how to create evergreen opportunities with your website!

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