From Dusty to Evergreen™

Q: What is the Scale Evergreen™ 1-Day Intensive?

The Scale Evergreen™ 1-Day Intensive is a powerful, action-focused day designed to help Misfit Entrepreneurs™ like you break through roadblocks and craft an evergreen website marketing strategy. It’s about more than just information—it’s about transformation. We focus on building clarity, crafting sustainable strategies, and using technology to help you create a website that works for you 24/7.

Q: What do I get with each tier?

Curious Misfit™ (Free):Access to foundational content and insights about evergreen strategies.Explore the importance of a website-focused marketing strategy.Inspiration to take the next step when you're ready.Prep Misfit™ ($597):Access to the full 1-Day Intensive.Actionable takeaways to get you started with evergreen strategies.Worksheets and templates to map out your initial plans.Action Misfit™ ($1250):Everything in the Prep Misfit™ tier.A 1:1 coaching session post-intensive to review your strategy.Advanced tools and resources to level up your website and brand.Customized feedback and guidance for deeper transformation.

Q: What exactly will we learn during the 1-Day Intensive?

We’ll cover:What evergreen strategies are and why they matter.How to create content that stays relevant over time.How to use your website as the foundation of your marketing strategy.How to integrate the right tech tools for seamless workflows.How to repurpose and promote your content to maximize its reach and impact.

Q: Is this workshop right for me?

This workshop is perfect if:You’re tired of chasing social media trends and want a strategy that works long-term.You want to transform your website into a lead-generating, brand-building machine.You’re ready to start building consistency and credibility online.You know the power of evergreen strategies and want to create a plan that works for you, not against you.

understand the type of misfit energy™ driving your brand & business

Join the Waitlist

presents

Struggling to make your website work for you?
Tired of having a "pretty" site that doesn’t attract, convert, or even represent the badass brand you’ve built?
It’s time to ditch the frustration and step into your website’s true potential.

From Dusty to Evergreen™ 3-Day Mini-Course

Welcome to the 3-Day Mini Course That Changes EVERYTHING.
Electrifying, action-packed, transformative 3-day mini-course designed to help you turn your website into your brand’s greatest asset.
The best part? It’s 100% FREE. Yep, you read that right.

What to Expect in These Three Days?

Three days. Three BIG shifts. And a whole new perspective on what your website can do for you.

Is This Mini Course For You?

This is for you if you’re ready to:

Stop relying on trends and start creating long-term success.
Transform your website into a trusted, client-converting machine.
Build a brand that leaves a lasting impression on your audience.

Perfect for non-techies, busy entrepreneurs, and anyone who knows their website needs a serious glow-up.

Stop surviving on guesswork—start thriving with strategy

No fluff. No fake "hacks." Just real strategies that work.
Perfect for non-techies and busy entrepreneurs

Why Now?

Your website should work harder than you do—it’s time to make that happen.

1. We’ll teach you strategies that stick, not outdated tricks.
2. Plus, it’s FREE. Zero risk, all reward.

Join the Waitlist for January 20, 2025!

Don’t miss your chance to be part of this game-changing 3-day mini-course.

Join the waitlist now, and we’ll notify you as soon as it drops.

Get On the List
Stop letting your website collect digital dust. Start turning it into a powerhouse that drives traffic, builds credibility, and boosts your business.

Join the Waitlist Today

We’re dropping this powerful assessment in February 2025, but you don’t have to wait to start standing out. Secure your spot on the waitlist, and you’ll be the first to know when it goes live.

This is your chance to unlock the energy that’s been driving your success all along. You’ve got the juice—now it’s time to own it.

What You’ll Get as a Waitlister:

Don’t Wait to Stand Out

This isn’t just an assessment—it’s a movement for Misfit Entrepreneurs™ like you who are ready to own their energy and build a brand like no other.

👉🏾Join the Waitlist Now. Be ready to ID your Misfit Energy™ when it drops February 2025.

Creating A Transformative Space to:

1. Gain Clarity About Evergreen Vibes™: Evergreen Vibes™ is all about being timeless. The goal involves pulling traffic and interest long after publishing content. Think of themes that are consistently relevant to your audience & create content around those themes. Brainstorm for ideas that solve persistent problems or answer common questions for your people.

2. Develop Evergreen Marketing Strategies: Plan to regularly produce (& update where needed) your evergreen content. This includes making blog articles, guides, and any resources that can remain valuable over time. Focus on quality over quantity. Use tools like content calendars & content schedulers to keep your strategy organized and keep you on track.

3. Optimize Your Site to be Evergreen: Make your evergreen content is easy to find & navigate. Tap into SEO best practices to ensure your content answers requested questions. Your website is the central hub of your evergreen marketing strategy. Keep it fresh and relevant.

4. Ditch Social Media Pressure: While social media is important, it shouldn’t be your only strategy. Use social media to promote your evergreen content (consider food trucks), but don’t rely on it for all your traffic. Schedule regular posts that drive traffic back to your website’s evergreen content. This way, you’re not constantly creating new shyt just to keep up.

Learn more about these strategies and how to implement them effectively during my Scale Evergreen™ Intensive.

What is Scale Evergreen™?

This program will allow you to stop chasing algorithms and start focusing on what truly matters: delivering value through your website using evergreen strategies. I created Scale Evergreen™ to help you transform your website into a powerful, evergreen marketing platform – made for your brand.

Some of what you can expect from this includes:

A guided session to build your customized Evergreen strategy.
Actionable steps to transform your website into a lead-generating machine.
Suggested tools to streamline your content creation process for long-term, sustainable results.

Limieted-Time Exclusive 1:1 Bonus Option

Get 1:1 feedback to fine-tune your strategy and walk away with a tailored game plan to kick off 2025 strong.

Benefits of Joining include:

Clarity & Confidence: Discover how to align your brand messaging with your audience’s needs and how you want to serve them.
Authority: Position yourself as the go-to expert with intentional, impactful strategies.
Transformation: Build a brand foundation that grows alongside your vision for 2025 and beyond.
Tech & Content Understanding: Learn how to repurpose existing content into valuable resources that keep working for you.
Sustainable Growth: Reduce relying on fleeting social media trends
Time Freedom: Focus on delivering value to your audience

reasons to rollup into this program

You're 'bout This Life

Know that the Scale Evergreen™ Intensive aligns for those ready to transform their brands and:

Get intentional about their brand’s growth and digital presence.
Stop making excuses and start creating systems.
Build evergreen systems that make sense for their business, not someone else’s trends.
Show up with clarity, consistency, and confidence for years to come.
Take an active role in building their brand with clarity and purpose.
Step out of reactive marketing and into intentional, results-driven actions.

If you’ve been stuck in the cycle of chasing trends, it’s time to break your brand free.

reasons to skip this program

You May Not Be Ready

While the Scale Evergreen™ Intensive is designed for Misfit Entrepreneurs™ ready to transform their brands, we understand it’s not for everyone.

Here’s who might want to sit this one out:

You’re looking for quick hacks or shortcuts: Evergreen strategies are built for lasting impact, not overnight results. If you’re looking for instant gratification, this isn’t your vibe.
You don’t want to actively participate: This workshop requires your commitment and engagement. We’ll be working together to create a strategy tailored to your business. If you’re hoping to sit back and watch, this isn’t the right fit.
You aren’t ready to invest time and effort into your website: Your website is the foundation of your digital marketing. If you’re not ready to roll up your sleeves and make it work for you, this isn’t the program for now.
You’re comfortable relying on trends and social media algorithms: This is about building timeless systems that don’t depend on what’s popular today and gone tomorrow. If trends are your thing, this program may not align with your goals.
You’re not interested in planning for long-term success: Evergreen strategies focus on consistency and sustainability. If you’re only focused on the next month or quarter, this won’t serve you fully.

proven client results

Ready to Transform Your Business & Brand?

Stop feeling overwhelmed by tech & pressured by social media. Join Scale Evergreen™ to reclaim control of your website and content strategy. Build a foundation for your brand that stands the test of time while empowering your business with the clarity and strategies you need to thrive. Take the leap with Scale Evergreen™ and transform your business journey today. What type of Misfit are you?

Special "Prep Misfit" Offer Ends

For a limited time, register as a Prep Misfit for $397. Save over 33%!
Offer expires Feb. 15, 2025 at 11:59pm EST.

Select Your Access Below:

Free

LIVE Intensive Access
~~Replay Access~~
~~Intensive Checklist~~
~~Intensive Workbook~~
~~1:1 Strategy Coaching Session~~

$ 597

LIVE Intensive Access
Replay Access
Intensive Checklist
~~Intensive Workbook~~
~~1:1 Strategy Coaching Session~~

Popular

$ 1250

LIVE Intensive Access
Replay Access
Intensive Checklist
Intensive Workbook
1:1 Strategy Coaching Session

What To Expect While We're Together

You don’t need more information—you need a strategy that fits YOU.

The Scale Evergreen™ Intensive gives you the insight, tools, and systems to stop spinning your wheels and

finally see results that grow with you.

Join me for an action-packed 1-Day Intensive designed to transform your website and content strategy into evergreen powerhouses. The following Sprints will guide you through every step of the process, ensuring you walk away with a clear, actionable plan.
Check out below to know how we're rollin' during our action-packed day together

Ready to Amplify Your Impact?

If you’re ready to take control of your website, your brand, and your marketing strategy
in a way that positions you for sustainable success, this workshop is for you.

Transform your brand with evergreen strategies that ensure lasting success.
Register for the Scale Evergreen™ Intensive and take the first step towards creating a sustainable, scalable business.

Join the Waitlist for March 1st Intensive

FAQ (Frequently Asked Questions)

What is the Scale Evergreen™ 1-Day Intensive?

The Scale Evergreen™ 1-Day Intensive is a powerful, action-focused day designed to help Misfit Entrepreneurs™ like you break through roadblocks and craft an evergreen website marketing strategy. It’s about more than just information—it’s about transformation. We focus on building clarity, crafting sustainable strategies, and using technology to help you create a website that works for you 24/7.

What are the different tiers, and how do they work?

We’ve created three pricing tiers to meet you exactly where you are in your journey:

Curious Misfit™ (Free): Perfect if you’re unsure where to start but want to explore the concept of evergreen strategies and learn what’s possible for your website. This tier allows you to dip your toes in and get inspired.
Prep Misfit™ ($597): You’re ready to start learning and taking actionable steps. This tier includes everything you need to get situated and start building a sustainable plan for your website and content strategy.
Action Misfit™ ($1250): This tier is for those ready to fully commit, strategize, and level up their website and brand. You’re ready to make a deeper commitment to your growth, take action, and start seeing real results.

Each tier is tailored to your level of readiness, so whether you’re just curious or fully ready to dive in, there’s a place for you.

What do I get with each tier?

Curious Misfit™ (Free):
- Access to foundational content and insights about evergreen strategies.
- Explore the importance of a website-focused marketing strategy.
- Inspiration to take the next step when you're ready.
Prep Misfit™ ($597):
- Access to the full 1-Day Intensive.
- Actionable takeaways to get you started with evergreen strategies.
- Worksheets and templates to map out your initial plans.
Action Misfit™ ($1250):
- Everything in the Prep Misfit™ tier.
- A 1:1 coaching session post-intensive to review your strategy.
- Advanced tools and resources to level up your website and brand.
- Customized feedback and guidance for deeper transformation.

What exactly will we learn during the 1-Day Intensive?

We’ll cover:

What evergreen strategies are and why they matter.
How to create content that stays relevant over time.
How to use your website as the foundation of your marketing strategy.
How to integrate the right tech tools for seamless workflows.
How to repurpose and promote your content to maximize its reach and impact.

Is this workshop right for me?

This workshop is perfect if:

You’re tired of chasing social media trends and want a strategy that works long-term.
You want to transform your website into a lead-generating, brand-building machine.
You’re ready to start building consistency and credibility online.
You know the power of evergreen strategies and want to create a plan that works for you, not against you.

What if I don’t know much about websites or evergreen strategies?

That’s exactly why we created this intensive! We’ll start with the basics, ensuring you have a clear understanding of what evergreen strategies are and how they can work for your business. By the end of the day, you’ll have actionable steps to move forward, regardless of your starting point.

Why should I invest in this program?

Unlike other programs that give you information without direction, Scale Evergreen™ focuses on transformation. You’ll walk away with clarity, strategies, and tools to create a sustainable, evergreen system for your website and brand. This isn’t just another course—it’s a launchpad for your next level.

Can I upgrade my tier later?

Yes! If you start as a Curious Misfit™ and decide you’re ready to take the next step, you can upgrade to the Prep Misfit™ or Action Misfit™ tier before the intensive begins. We want to make sure you’re getting the support you need at the right time.

What’s the difference between the Prep Misfit™ and Action Misfit™ tiers?

The key difference is the level of support and customization. Prep Misfits™ focus on learning and taking actionable steps, while Action Misfits™ receive additional tools, 1:1 coaching, and customized guidance to make a deeper impact and commitment to their brands.

Do I need to prepare anything before the intensive?

We’ll send you a quick pre-work packet to get you thinking about your brand, website, and current marketing efforts. This ensures you show up ready to dive in and make the most of our time together.

How do I know if I’m a Curious, Prep, or Action Misfit™?

Curious Misfit™: You’re exploring your options and aren’t sure where to start.
Prep Misfit™: You’re ready to learn, take action, and start creating a sustainable strategy.
Action Misfit™: You’re fully committed to leveling up your website and brand with expert guidance and customized support.

Wherever you are, Scale Evergreen™ has a tier for you!

How do I register?

Click here to choose your tier and reserve your spot! Spots are limited, so don’t wait to take this step for your brand.

What happens after the intensive?

As an Action Misfit™, you’ll have access to a 1:1 coaching session to review your strategy and refine your plan. All participants will also receive tools and templates to continue implementing their evergreen strategies after the workshop.

How is this different from other courses or intensives?

Scale Evergreen™ isn’t about cramming information into your brain. It’s about guiding you to uncover insights, take action, and build sustainable strategies that grow with your brand. You’ll leave with more than just notes—you’ll leave with momentum.

The Brand Misfit™. Tech & Brand Strategist. Whiskey Lover.

Heey, I'm Charlene — nice to meet you

Ready to launch a website that aligns with your business & brand seamlessly without the tech stress? I've got you!

2+ decades in tech.
WordPress Specialist for 2+ decades.
Masters in Business Mgmt: Tech Mgmt.
PhD candidate: Tech Mgmt & Implementation.

Guiding booked-out coaches & consultants to launching websites that supports sustainability & visibility by using your credibility is my passion & my mission.

Bklyn Custom Designs: Born, Raised, & ❤ in Brooklyn, NY!

Partners & Sponsor

Our Official Partners and Sponsor

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Join us at 2rd Eventups Workweek November 14-16 2022 - Bali

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