10 Strategies to Repurpose and Refresh Content

Refreshing and repurposing content is an excellent technique to increase website traffic. Kelly Fletcher of Entrepreneur stated that making content effective can result in a traffic boost of up to 300% when done properly. As a website and brand strategist, I’ve witnessed how repurposing content can broaden your audience and drive traffic consistently to your site.

To do this, you can repurpose and refresh content by reformatting it, updating it, and adding new content. You can convert an old blog post into a video or an existing video into an infographic.

You can also refresh content by including new information or updating existing information to make sure it’s still relevant. This can be done by adding new statistics, research, or insights, or by highlighting recent industry news or changes.

You can also add visuals, such as new images, videos, or infographics, to give the content a fresh look and feel. Ultimately, repurposing and refreshing content can help you reach new audiences and generate more website traffic.

Repurpose and Refresh Your Content

Here are ten strategies you can use to repurpose and refresh your content for increased website traffic:

1. Break Your Content into Tapas (Digestible Bites): Consider your blog as your main restaurant, and you want to introduce your knowledge (dishes) to the world. If you have a long post, consider breaking it up into smaller chunks and publishing it as a series of posts. This allows you to spread out the content over a longer period of time and keep your readers engaged.
2. Create Visual Instructions: Teach through visuals. Infographics are a great way to take complex topics and make them easy to understand. Take your content and turn it into an infographic to give it a fresh look and draw more attention to it.
3. Transform Your Content into Videos: Video content is becoming increasingly popular, so why not take your content and turn it into a video? This is a great way to reach a new audience and give your content a new life.
4. Repurpose Your Content for Social: Take your content and repurpose it for social media. This could be in the form of a tweet, a short video, or an image with a quote from your post.
5. Create Webinars & Mini eCourses: If you have a lot of content on a particular topic, consider creating a webinar. This is a great way to dive deeper into the topic and provide more value to your readers.
6. Create Slideshows: Take your content and turn it into a slideshow. This is a great way to present the content in a visually appealing way and make it easier to digest.
7. Create a Podcast: If you have a lot of content on a particular topic, consider creating a podcast. This is a great way to reach a new audience and provide more value to your readers.
8. Write an E-Book: Take your content and turn it into an e-book. This is a great way to provide more value to your readers and give them something they can take away and refer back to.
9. Repurpose for Various Platforms: Take your content and repurpose it for different platforms. This could be in the form of a blog post, a podcast, or a video.
10. Update Your Content Library: If you have content that’s a few years old, consider updating it. This is a great way to keep your content fresh and relevant.

• Bonus: Write That Book: Transforming your most popular and informative blog articles into a full book is another great way to repurpose and refresh content. Go beyond the eBook and give in-depth insights that will create a stronger piece of content for you to leverage. You can then sell it on your site or promote it from a 3-rd party seller platform like Amazon or LuLu.

The Rundown

By repurposing and refreshing your content, you can drive more website traffic, reach a wider audience, and keep your readers engaged. To maximize your content & give it longevity, break it into smaller pieces, create visual teaching aides, make videos, and share on multiple platforms.

Additionally, you can add polls and quizzes, curate content from other sources, use different formats, and even republish your older content. With a little creativity and effort, you can take your existing content and give it a new spin for more website traffic.

Discover how to clarify your content and connect effectively with your audience through Struggle Site Rescue™ Website Audit Bootcamp. Build a website that attracts loyal visitors over time.