Today we’re going to dive into another great list building technique. I encourage you to give it a try right away and get familiar with it. Then start to do more of the same in the coming days, weeks and months to continue to grow your list.
If I had to guess, I’d say you probably have an opt-in form in the sidebar of your website or blog. Hopefully, you also have a dedicated opt-in page set up. But that’s probably it. What if I told you there was another much more valuable piece of property on your website that’s perfect for opt-in forms?
Issue of Missing CTA Opportunities – Content Embeds
The problem with anything in your website’s sidebar is that we’ve all gotten very blind to anything in there. It’s just noise that we tune out while we focus on what we’re there for – the content of your articles or websites. It only makes sense then that an opt-in form within your content… ideally, towards the end of it works (like the one I have below this article).
The basic strategy is simple. You win over new readers with awesome content and instead of leaving them hanging at the end you invite them to join your list for more. It’s a natural transition that works well no matter what.
Generic Options
If you want to, you could edit your blogging template or website template so the same CTA (call to action) and opt-in form appear at the end of all articles and pages. It’s a quick and easy way to get a lot of exposure for your list.
The only problem with that is that you have to keep the call to action and the invitation to join your list fairly generic.
Specialized Options
What works even better is setting up a fairly minimal and plain signup form, and then writing custom invitations to join your list at the end of each article.
This allows you to transition from your main content to the opt-in offer, highlighting whatever benefits and features may be of interest to someone reading each article in particular. You’ll get a lot better results doing it this way.
It’s also a little more work, particularly when you go back and update all old blog articles. Start using this technique going forward while also going back as time permits and adding it to those posts and pages that get a lot of traffic.
Get Help: Software & Plugins
Let software are plugins do most of the heavy lifting if you can. This allows you to be more creative while foregoing the hassle. I love companies like GetResponse that create plugins specifically for blog article embedding. This allows you, the user, to create various opt-in forms, of various sizes, that you can add to related articles throughout your blog without having to memorize codes, hunt them down, or have too many moving parts involved.
Simply click on which form you'd like to add or create a new one all together!
In case you haven't joined the challenge, complete the form below and learn more helpful tricks like this one!
The Rundown
Give it a try and get a personalized invitation to join your list on a few different pages. Put up a different opt-in form for this so you can track how many new subscribers you get using this method. I think you’ll be pleasantly surprised how well it works.
[grwebform url=”https://app.getresponse.com/view_webform_v2.js?u=B3J7K&webforms_id=7626402″ css=”on” center=”off” center_margin=”200″/]
