Why I Swipe Left to $99 Landing Pages

Cheap landing pages can sabotage your business ecosystem and it's critical to understand how every page you add to your website impacts your brand's digital flagship™, and why short-sighted solutions hurt long-term strategy.

If you're building beyond startup mode, this article helps you understand the dangers of siloed thinking, tech misalignment, and weak conversions—while offering better alternatives that drive scalable success.”

Let’s get right to it. I’m never going to offer to create $99 landing pages for you or your brand.

And if you’re serious about building a sustainable business?

You shouldn’t want one anyhow.

That’s not me being elitist. That’s me being ethical. I'm speaking to the real reasons why I swipe left to $99 landing pages.

Why They’re Costing You More Than You Think

Because behind every “quick win” $99 offer is usually a much more expensive set of consequences waiting to happen—especially when you’re no longer in startup mode but still making startup-mindset decisions.

This isn’t just about pricing.

This is about what that price point represents: short-term thinking, fractured tech, misaligned execution—and a website that works against you instead of for you.

Let me break it down from a personal, professional, and strategic perspective.

$99 Landing Pages, $10,000 Mistakes

Early in my business, I took on a few of those small landing page gigs. You know the ones:

“It’s just a quick page for my event.”

“I don’t need anything fancy, just a form and a payment link.”

“I already have branding—just make it look decent.”

They were supposed to be “easy wins.” But let me tell you what happened every single time:

• The page needed to connect to 3 other platforms no one mentioned upfront.
• The client realized halfway through they actually did need email automation.
• They had no idea where the rest of their site lived (or who built it).
• Tracking? SEO? Mobile optimization? Never even discussed. Avoided all together.

So I’d either have to:

1. Overwork for pennies, OR
2. Upsell my services just to make the damn thing function correctly, OR
3. Walk away knowing the site would still sabotage their brand.

And that’s when I realized:

Offering these types pages wasn’t helping anyone.

It was feeding a dangerous cycle—especially for small businesses and solopreneurs.

As a coach, consultant, leader; you deserve better.

As the expert and Tech Conjurer™ I am intended and required to do better.

⚠️ The Siloed Mindset Behind “Quick Fix” Pages

This is what people (especially web design professionals) rarely talk about. This is one of the reasons why I swipe left to $99 landing pages.

The $99 price tag isn’t just a budget decision. It’s a behavior pattern. (Check out the Ghetto Country Brandmother® about Brand Behavior™, she’s my brand coach!)

It’s rooted in:

• “I’ll fix it later” energy
• Panic-building when a launch date “sneaks up”
• Confusing aesthetics with strategy
• Siloed thinking where design, tech, and marketing never talk to each other

You think you’re saving time and money.

But what you’re doing is building a fragmented infrastructure that’s harder to scale, track, or even understand.

You don’t just need a page. You need a page that understands the journey—and the tech ecosystem™ it’s joining.

Real Talk: Your Website Is Part of a Larger Ecosystem (Whether You Know It or Not)

Most business owners are building ecosystems without realizing it.

Every new platform, automation, and page—especially landing pages—is another node in your Tech Cypher™.

But here’s the catch: If you don’t treat your site like a system, it becomes a landfill.

• Pages start duplicating funnels.
• Tools don’t sync with one another.
• SEO is non-existent.
• Nothing gets tracked or measured consistently.
• Customers bounce because your site feels disconnected—even if it's “pretty.”

A Quick Lesson: Every Page Is a Power Move—or a Problem

Let me show you how a single page can have long-term ripple effects.

Here’s a sample scenario:

Cypher Decoded™: The $99 Event Landing Page

• No email opt-in → lost leads
• No analytics tracking → no data
• Not connected to main site → SEO penalty
• Wrong tech stack → future redesigns cost more
• No mobile optimization → bounce rate increases

Six months later, the client wonders why their mailing list is dead, their funnel’s not converting, and their tech stack feels like a maze.

The course correct? $7,500+ in diagnostics, replatforming, and strategy cleanup.

All from a page they paid $99 for.

The Better Position: Think Ecosystem, Not Episodes

Whether you’re in growth mode or stabilizing a legacy brand, here’s your new mandate:

Stop treating your website like a content bucket and start treating it like your brand’s central nervous system.

That means:

• Every page should align with your revenue engine
• Every integration should respect your tech stack
• Every tool should support your user journey
• Every action should build ecosystem fluency
• Every update is a strategic refinement—not just aesthetics-driven

Ecosystem thinking isn’t a luxury.

It’s a survival skill in the digital age; and another reason why I swipe left to $99 landing pages.

5 Actionable Moves You Can Make Right Now

1. Audit your existing website and landing pages → Are they tracked? Integrated? Connected to your CRM and analytics tools?
2. Identify the next update on your site → Ask: Is this update cosmetic or strategic? Does it align with your funnel?
3. Upgrade your intake forms → Collect real-time data. Use it to customize follow-ups and segment accordingly.
4. Create a baseline for your Tech Cypher™ → What tools are talking to each other? What’s redundant? What’s breaking?
5. Register for the 3-Day Flagship Foundations™ Challenge → This is where I walk you through this entire conversation and process—with guidance and real-time insight.

Bring It Full Circle™: Don’t Confuse Frugality with Functionality

I know budgets matter. Trust, I’m not out here spending blindly, especially as a CTO.

However, when your website is the most underutilized asset in your business and brand, a $99 shortcut isn’t saving you—it’s sabotaging you.

Swipe left on the fast fixes and shine jobs.

Swipe right on strategic moves that compound over time.

You don’t need more pages. You need aligned infrastructure.

And that starts with understanding what your site is really here to do.

Ready to Stop Building in Silos?

Join the 3-Day Flagship Foundations™ Challenge.

🎟️ Upgrade to VIP and bring your actual pages, tools, and questions.

Let’s build a site that isn’t just live—it’s working, growing, and converting with you.

Because a digital flagship™ should be your most powerful employee—not just another thing on your to-do list.