Your Guide To Understanding Why Your Website Matters

If you’re running a business without a website, you’re leaving your brand & business to struggle. For coaches, consultants, and organizations, your website matters and is more than a digital address—it’s your brand’s command center.

However, a shocking 82% of websites go underutilized, meaning most businesses are failing to rock the full potential of their online presence. Instead, they are falling dependent on other people's platforms to make their voices relevant.

Your Website Isn’t Optional—It’s Essential

Folks are still out here treating their websites as a side dish and not the main course. Your website isn’t just a digital placeholder or a box to tell yourself you checked off—it’s a tool to establish credibility, connect with your audience, and transform clicks into conversations & conversions.

Plus, it’s not enough to have a website; it has to work for you, and you have to direct it.

This guide will show you how a well-designed, purpose-driven website is the backbone of a thriving brand. Plus, I’ll give you actionable insights and invite you to take the next step in leveling up your digital strategy.

Why Every Business Needs a Website (Yes, Even Yours)

A website is your 24/7 business partner. It’s the first place people go to learn about who you are, what you offer, and why they should trust you. Think of it as that digital storefront you never knew you needed—it represents your brand, answers questions, and helps potential clients decide whether they want to work with you.

For coaches and consultants, a website isn’t just about showcasing services. It’s where authority lives for you. It’s where your content converts casual browsers into clients.

Still not convinced? Here’s the truth:

• First impressions matter: 75% of consumers judge a company’s credibility based on their website.
• Visibility is key: 81% of people research a business online before making a purchase decision.
• Connection drives loyalty: Websites provide a place to nurture relationships beyond fleeting social media interactions.

If you’re serious about growing your business, a website can’t be an afterthought—it needs to be a priority.

What’s the Real Purpose of a Business Website?

Let’s cut through the fluff. The real purpose of a website is to:

1. Build Credibility: Your website tells your story, showcases your expertise, and shows potential clients that you mean business.
2. Generate Leads: Through opt-ins, forms, and calls-to-action, a website captures potential clients’ information and turns visitors into leads.
3. Facilitate Connection: A website provides a place for clients to learn about you, ask questions, and engage with your brand.
4. Drive Sales: Whether you’re selling courses, booking consultations, or offering memberships, a website is where conversions happen.
5. Create Visibility: SEO-optimized websites increase your chances of being discovered by the right audience at the right time.

How to Make Your Website Work for You

Most websites fail because they’re left to collect dust, thrown together without a strategy, or lack functionality. Here’s how to avoid being part of the 82% and create a site that delivers results:

1. Prioritize User Experience (UX)

Your website should be easy to navigate, visually appealing, and functional on all devices (mobile is non-negotiable). Visitors should be able to find what they need without frustration.

• Use simple menus.
• Optimize loading speeds.
• Design for mobile-first users.

2. Showcase Your Unique Value

Your website should scream, “This is why I’m different.” Highlight your expertise, success stories, and what sets you apart from the competition.

• Include client testimonials.
• Show off your portfolio or case studies.
• Write a compelling “About” page that builds trust.

3. Keep It Fresh

A stale website doesn’t just bore visitors—it hurts your credibility. Update that site regularly with fresh content to keep it engaging.

• Post blogs or articles that address client pain points.
• Share news about your latest offerings or achievements.
• Refresh visuals and testimonials periodically.

4. Make Your Calls-to-Action Clear

Your website matters as the guide for visitors to take specific actions—book a consultation, download a free resource, or sign up for your email list.

• Use clear, action-oriented buttons.
• Offer valuable freebies like eBooks or checklists in exchange for email addresses.
• Make booking services easy with an intuitive scheduling tool.

5. Leverage Analytics

Don’t guess—know. Use analytics to track what’s working and where visitors drop off. Optimize based on real data to improve performance.

How to Choose the Right Web Designer

Your website is too important to leave in the hands of just anyone. Here’s how to pick a designer who gets your brand and business goals:

1. Focus on Strategy, Not Just Looks: Great design matters, but functionality and alignment with your goals are non-negotiable.
2. Ask About Their Process: Make sure they involve you in key decisions and prioritize user experience.
3. Verify Their Expertise: Ensure they’re up-to-date on mobile optimization, SEO, and the latest web technologies.
4. Check Their Portfolio: Look for examples of work that align with your industry and vision, but this still won't guarantee how you show up to work with them in their process. Use this as a guide, not the definitive answer.

Ensure That Your Website Matters

It’s not enough to just have a website—it has to work for you. Your website matters and it should reflect your brand, support your goals, and build trust with your audience.

If you’re ready to stop guessing and start strategizing, join us for our Scale Evergreen™ Intensive or book a consultation today. We’ll help you create a website that doesn’t just exist but thrives.

🌱 Learn More About the Strategy Intensive
👉🏾 Book Your Consultation Here

The Rundown

Your website isn’t just a digital placeholder—it’s the foundation of your business. Done right, it positions you as a leader in your field, drives growth, and turns visitors into loyal clients.

Don’t let your site become part of the 82% that go underutilized. Invest in your online presence and take your brand to the next level. Your audience is searching—make sure they find you.

Let’s make it happen together.