facebook Down & Dirty Formatting Tips: Make Your Articles Shine Like A Boss | Bklyn Custom Designs™

Register for the Empower+Scale™ Evergreen Intensive

Reclaim Control & Launch Your Evergreen Powerhouse!

Down & Dirty Formatting Tips: Make Your Articles Shine Like A Boss

updated 2022-01-09
Reading online is different from reading a print book or newspaper. It’s much harder on the eyes, and since we’re consuming so much written content on a daily basis and scan a lot
Share Post:

Table of Contents

We live in a world where people have very short attention spans. We’re bombarded by so much content every single day, we can’t possibly read and consume it all. The solution we have developed is to scan things quickly and decide if we want to invest the time to read the article, watch the video, or listen to the podcast.

Our blog readers are no different. That’s why it is important to format your articles in a way that makes it easy to scan, get a quick idea of what the article is about, and then make a decision about reading it. That’s what formatting is all about. It’s an important step in your blogging process.

Add to that the fact that formatting is also an important part of on-page SEO and it is something you should be paying a lot of attention to.

Formatting For Your Readers

Always start by formatting for your readers. While search engines are important, they won’t do you any good if you can’t convince people to read your article.

page 8 2Make It Easy To Scan the Content

The most important thing you can do for your readers is to make it easy to scan the content. Use headlines, break up text, etc. to make it quick and easy to scan the article and figure out what it’s about. Of course, your headline and your images are a big part of this.

Break Up Things into Bulleted or Numbered Lists

Breaking up things, tips, ideas, etc. into lists. Depending on context, those could be bulleted or numbered lists.

Lists are easy to read, quick to scan, and are helpful to readers who consume your content.

Keep Your Paragraphs Short

Reading online is different from reading a print book or newspaper. It’s much harder on the eyes, and since we’re consuming so much written content on a daily basis and scan a lot, our attention span when it comes to reading has gone down quite a bit.

Make it easy for your readers to read your articles by keeping your paragraphs short. One to three sentences is usually all you want in each.

Bold important Concepts

Highlight the most important concepts or keywords of your article by bolding them. Not only does this help readers understand that this is an important point, it also helps with scanning before they commit to reading your article.

Formatting for the Search Engines

Now that your article is pretty and easy to scan and read for humans, let’s talk about formatting for search engines.

Use H Tags

Using H tags like <h1>, <h2> etc. show search engines what words on the page are important. Use an H1 tag for your article title. If you’re using blogging software like WordPress, your theme should take care of this for you.

But don’t stop there. You can use various other H tags throughout your content. Let’s say your blog article can be split up into two major sections of this article for example. One section is about formatting for readers, the other for search engines. Those sub-headings are H2 tags.

Bold Keywords

This one is easy. If you haven’t already done so for your readers, find your main keyword and make it bold. This will also show search engines this particular word or piece of text is important. Don’t overdo it though.

Use Alt Tags in Images

As you’re adding images, include text in the alt tags that describe the image, but also includes your main keyword. As with the other tags and formatting tips, this will help with ranking.

Use Your Keywords in the Text

Last but not least, give your article a quick scan and make sure you’ve used your keyword several times in the main body of your article. Again, it’s important to strike a good balance here. Don’t overdo it, but also don’t forget to include it. In a 400+ word article like this, using the keyword about 3 times is a good general rule of thumb.

Leave a Comment

Your email address will not be published. Required fields are marked *

welcome y'all!
search our universe
the brand misfit™
bklyncustomdesigns-charlenevbrown-aboutmesidbar
Charlene Brown,
The Brand Misfit™ here!
 
Through my A.M.P. Your Strategy Method™ my clients walk away with brand & site clarity for intentional direction so they take immediate action.
 
Quick Stats:

• 2+ decades in Tech Life
• 2 decades with WordPress
• MBA in IT Org
• PhD Candidate in Tech Mgmt & Implementation
• Best-selling author
• Agile-Ready

stay connected
Join The Inbox Convos
latest drops
Grab Your Swag
Join on Meta
Follow our podcast

Get Discount Info

Subscribe to the The Inbox Convos™ Newsletter to receive updates on new arrivals in The Anti-Struggle Life™ Store, special offers, and other website strategy & brand info.

Yo, can't copy the content of this site.

Empower+Scale

Register for the Intensive Now

Booked-out & exhausted with 1:1 sessions?

Take back your time & learn how to create evergreen opportunities with your website!

Skip to content