Website strategy is a key part of any marketing plan (digital or offline) as it helps to build not only your visibility but your credibility. It’s essential that you have a website strategy that is tailored to your specific business goals and objectives. If you want to achieve success online, you need to have a site strategy – no way to avoid it. Let's jump into this.
A website strategy is a plan that you put in place to create, design, and manage a website. You should be able to create this based on the needs (not simply based on desires) of your ideal clients, how your business should grow, and your standard operations policy (SOP) so there can be a complete fit with your business goals. This strategy will also help you solidify the structure of your website.
A site is an online platform (all focused on your business and brand needs) that you use to educate visitors on who you are and promote & sell your products or services.
Website marketing is the process of using online channels (ie. social media, email, etc.) to reach and engage customers with your brand or product. You want to drive traffic both organically and paid/promotional back to you and your site. These will all be dictated based on your objectives and purpose.
A winning website strategy is one that is designed to help you achieve your business goals, and it should be an effective plan. It should be tailored to your specific business and industry, and it should include a mix of online and offline marketing channels. Most of all, it should showcase what makes you different and stand apart from your competition. You want to be sure to create elements that bring people back to your site as well and a blog or vlog (video blog) are great places to start.
A website strategy is essential if you want to achieve online success. Make sure to create a plan that is tailored to your specific business goals and objectives, be sure to give folks a reason to return to your site using blogs and vlogs helps, and use a variety of marketing channels to reach and engage your customers.
With these key components taken care of, you'll be well on your way to having your Digital Marketing Foundation built and delivering each and every time. Need more hands-on support? Feel free to schedule a Struggle Site Strategy Session with me today and we can get you on the right track.
• 2+ decades in Tech Life
• 2 decades with WordPress
• MBA in IT Org
• PhD Candidate in Tech Mgmt & Implementation
• Best-selling author
• Agile-Ready
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