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My journey to becoming The Brand Misfit℠ has been a challenging yet rewarding experience. I want to encourage you to embrace your own journey and to understand that you are not alone in your journey. Learn more about me.
When I began my journey in web development and design I was not sure what made a great website. I did know that I wanted a simple way to setup a reliable place that people could go to find information without stressing where I may have “hidden” content. I also knew I wanted to avoid being forced to work on my website for more than two months. But this was no easy task. I didn’t know where to begin. Who could help me make website design easy?
These excuses are understandable but are no reason not to launch a business if you are actually ready. I had to get out of my own head and launch my dreams becuase it was no use waiting for someone else to launch it for me.
You can avoid the stress that trying to do it yourself can create and avoid the problems associated with lack of skill. And even if you have the skill, you can leverage other people’s skill and time to focus on what your business is really about.
Creating a consistent brand for an online business is a highly effective way to (1) get more customers and clients, (2) increase awareness of your organization, and (3) generally propel yourself to new heights. Having a strong brand will create many more opportunities for you and will mean
Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal.
The entire point of copywriting is to boost sales. Even if you write copy with the objective of getting more newsletter sign-ups, the entire point is still to boost sales. But, how do you know if what you’re doing is working? You’re writing, and hiring, and writing some more – but do you even know if all the work you’re doing is paying off?
You obviously want people to spread the word about your brand but in order to do that you need to give them something to talk about. Updating your website frequently gives people something to talk about.
Companies have been using video longer than YouTube has been around, in the form of TV advertisements. It’s important to consider using video as part of your content marketing mix. Learn how you too can use videos in your business to market your brand.
A strong brand adds remarkable value to your product and services. Customers expect a certain quality based just on the brand name. If they recognize your brand and have a wonderful association with it, they’re likely to choose it over other similar products, even if it costs a more.
When it comes to your social media sharing, it’s important to pay close attention to not only what you say, but who you’re saying it to. Filters were created for a dang reason – use them folks. Don’t be afraid.
It’s important that you use a variety of different types of content on your blog and/or website to drive engagement. Don’t just use words – take advantage of videos, podcasts, audio, graphics, and more to give your audience plenty of ways to consume your content.
Monetizing your website should be part of your business goals as a Solopreneur. This way you can ensure that you’ve set up your website so it’s working for you 24/7. Learn 10 quick tips on how to get this done today.
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