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Optimizing Images for Different Social Media Sites

updated 2022-01-09
We’ve been talking about social media sites for the past few days and I thought it was worth going over the best image sizes for each social media platform. While this is not an all-inclusive list, today I’m covering the major 7 sites.
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We’ve been talking about social media sites for the past few days and I thought it was worth going over the best image sizes for each social media platform. While this is not an all-inclusive list, today I’m covering the seven major sites. For any other niche-specific social media sites, you may be using, do a quick Google search to find the best images sizes.

Having the right size image for each social media site will help make your content shine and get you the best chance of having people share it.

LinkedIn

LinkedIn is a great way to connect with fellow business owners and showcase your personality. There are so many updates happening and many features content creators hope will come into reality sooner rather than later (or never). From profile videos to business page Live broadcast, you want to make sure you hit the right note and be yourself.

Facebook

Facebook will pull up any images on your page and let you choose to display them on your Facebook article. You also have the option to upload an image directly to Facebook and then include a link in the description. In either case, Facebook will pull up any images on your page and let you choose one to display on your Facebook article. You also have the option to upload an image directly to Facebook and then include a link in the description. In either case, 1200 x 630 pixels is the image size you want to shoot for.

page 20 2If you are hoping your readers will article and share links to your blog article on their Facebook profiles and pages, include an image of that size in each of your blog articles.

Twitter

The best size for images on Twitter is 440 x 220 pixels with a maximum file size of 5 MB. Since you’ll be uploading these to your tweets as you tweet about your articles, I recommend making a separate Twitter image (or even several if you’d like) and not including these in your articles.

Instagram

Instagram images are square, so keep that in mind when you’re posting. The app will help resize and crop the images as needed. If you want to create them in your editing software and then upload to the app / site, use 1080 x 1080 pixels images.

Pinterest

For Pinterest images a 2:3 ratio of width to height seems to work best. Depending on your niche, you may want to play around with even taller images as well. The minimum image size is 100 x 200 pixels right now, but most images will be shown in the feed with a width of 236 pixels and the height is scaled.

Expanded images (when you click on them) are up to 735 pixels wide.

Include a large image in a vertical orientation on your post to make it easy for visitors (and yourself) to pin right from your site.

YouTube

You don’t really have to use an image on YouTube (aside from your profile and cover images of course, but I thought it may be helpful to include the recommended image size for a custom thumbnail. The main thing is that you maintain a 16:9 image ratio. For best results, use 1280 x 720 pixels for the custom thumbnail size.

Tumbler

Tumbler is another very visual social media platform. High-resolution photos will help here and you can upload images up to 10 MB large. Images will appear at 570 x 750 pixels, a great starting point for your image size.

Check out this cool infographic posted by Jamie Spencer on Make A Website Hub :

2016 Social Media Image Sizes Cheat Sheet

2016

MakeAWebsiteHub.com

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About Me

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Charlene Brown, The Brand Misfit℠ at your service.
 
Born & raised in Miami, FL and now living in Brooklyn, NY, I founded Bklyn Custom Designs almost 9 years ago centered on using my over 2 decades of tech experience to support & empower women in my community to be visible online on their own terms while embracing tech. I love traveling, spending time with family & friends, and enjoying life.
 
Bklyn Custom Designs transforms frustrating DIY struggle sites into Digital Marketing Powerhouses through purpose-driven website strategies & our focus of our articles aim to support you in doing just that.

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