10 Strategies to Repurpose and Refresh Content to Increase Website Traffic

Look what you've done. You’ve worked hard to create valuable content for your website, unfortunately now it’s just sitting there, collecting digital dust. What if you could breathe new life into that content and make it work for you all over again? The good news is—you can! Repurposing and refreshing content is not just a fancy trick; it’s a powerful strategy that can significantly boost your website traffic and increase your visibility. In fact, Kelly Fletcher of Entrepreneur said it best: effectively repurposing content can lead to up to a 300% boost in traffic. That’s huge.

As a website and brand strategist, I’ve seen firsthand how repurposing content not only broadens your reach but also keeps your site consistently active. So, how can you repurpose and refresh content in ways that will engage your audience and drive more traffic? I struggled with this when I first started to reposition my own website, so let’s break it down together.

Repurpose and Refresh Your Content: The Playbook

Here are 10 actionable strategies to give your content new life through the repurpose and refresh effect:

1. Break Your Content into Bite-Sized Pieces
   Think of your blog as a main course. If you’ve got a long post, consider breaking it into smaller, digestible chunks. Release these pieces as a series, keeping your readers coming back for more.
2. Teach Through Visuals
   Not everyone likes reading long-form content, but visuals? They’re always a hit. Turn your content into easy-to-understand infographics or diagrams. A fresh look can draw in new visitors and keep them on your site longer.
3. Transform Your Content into Videos
   Everyone’s watching videos these days—so why not make one out of your blog post? Take that great content and make a quick, engaging video. Share it across platforms like YouTube, Instagram, and TikTok, and watch your reach expand.
4. Repurpose for Social Media
   Your blog post doesn’t have to live and die on your website. Pull out key quotes, stats, or tips and turn them into social media posts. Create a carousel post for Instagram or a tweet thread for Twitter. Get creative and watch your content come alive on new platforms.
5. Create Webinars & Mini eCourses
   Got a ton of knowledge on one subject? Create a webinar or mini e-course that expands on your blog posts. This not only gives your content a deeper reach but positions you as an expert in your field.
6. Make Slideshows
   Turn your blog content into a visually appealing slideshow. This makes it easier to digest and provides a different medium for your audience to consume your information. You can share these on LinkedIn or SlideShare to expand your audience.
7. Launch a Podcast
   If you’re sitting on a wealth of content, why not start a podcast? Take your blog posts and turn them into podcast episodes. This gives your readers a chance to consume your content on the go, while also reaching a new audience.
8. Write an eBook
   You’ve got the content, so why not repurpose it into an eBook? Gather related blog posts and turn them into a comprehensive guide that your audience can download. It’s an excellent way to offer more value and get people invested in your brand.
9. Repurpose Across Platforms
   Don’t limit yourself to just one format. Turn your blog posts into podcasts, videos, or infographics. Share them on various platforms like LinkedIn, Instagram, and Facebook, and watch your engagement soar.
10. Update Your Old Content
    Got a blog post that’s a couple of years old but still relevant? Refresh it! Update the stats, add new insights, or incorporate recent trends. Give your old content a new lease on life, and your audience will appreciate the value.

• Bonus: Transform That Book in Multiple Formats: Transforming your most popular and informative blog articles into a full book is another great way to repurpose and refresh content. Go beyond the eBook and give in-depth insights that will create a stronger piece of content for you to leverage. Consider creating it as a paperback, hardcover, and audiobook. You can then sell it on your site or promote it from a 3-rd party seller platform like Amazon or LuLu.

Give Your Content Longevity

One of the best things about repurposing content is that it gives your hard work longevity. You don’t have to constantly churn out new content—just give the old stuff a makeover. When you spread it across various formats and platforms, you’re not only driving traffic but also reaching different segments of your audience.

Action Plan: How to Get Started

1. Audit Your Existing Content:
   Go through your current content and identify blog posts or articles that performed well or have evergreen value.
2. Choose Your Repurposing Strategy:
   Decide whether you want to create a video, slideshow, podcast, or eBook. You could even do multiple things with one piece of content.
3. Update or Expand:
   If the content is a few years old, give it a refresh. Add new stats, insights, or recent trends to keep it relevant.
4. Share It Far and Wide:
   Once you’ve repurposed your content, don’t just sit on it! Share it across all your social media platforms, embed it into email newsletters, and use it to drive traffic back to your website.

The Rundown

Repurposing and refreshing content isn’t just about making your life easier—it’s about giving your audience multiple ways to engage with your brand. Whether it’s turning a blog post into a video, an infographic, or a social media post, these strategies will breathe new life into your content, increase your traffic, and broaden your reach. With just a little creativity and effort, your old content can become your new traffic driver.

By embracing the art of repurposing, you’re not just recycling content—you’re maximizing its value. So, the next time you think about creating something new, take a look at what you already have and see how you can give it a fresh spin. Your audience—and your website traffic—will thank you for it.

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