You spend a lot of time and effort crafting a few blog articles per week. You take pictures, or buy stock photos and format them. In other words, you put a lot of time, thought, and effort into your blog articles. You hit publish and then you move on to working on the next blog article.
If that’s you, there’s a very important step you’re missing – promoting your blog and your blog articles.
Getting the word out about the awesome article you’ve just published is just as important as writing it in the first place. In fact, you should be spending more time and effort in the promotion of your articles than you do actually writing them.
Ways to Promote Your Articles
Here are six different ways to promote your blog articles. The first two or three are essential and something you should do every single time you hit publish. The rest are things you should do regularly but not necessarily for every single article.
The first thing you should do as soon as you publish a new article is share it on your favorite social media sites. Each niche has different sites that work better than others. Figure out where your target market already hangs out and get active there. Be it Facebook, Twitter, Instagram, Pinterest, Tumbler, or any of the other social media sites. Then start sharing your content each time you publish an article. And don’t forget to go back and share older articles as well.
I wasn’t kidding when I said a few days ago that list building was important. Here’s another great instance when having an email list comes in handy. Send out an email about the new blog article to your list. Include a link to it in your weekly newsletter.
Add a little info about the topic and a link to your autoresponder messages. In other words, share the article with your subscribers. Not only will you entice them to come back to your blog, there’s also a pretty good chance they will start to share it with their circle of influence.
Find a few related blogs and make quality comments on them. In the URL field, link to your new blog article. It’s an easy way to get links and traffic back to your site. It may not be the most effective link building strategy, but it’s easy and a great way to get in front of other bloggers and their audience.
Guest Blog articles
As you start to build relationships with other bloggers in your niche and related niches, offer to write guest blog articles for them. Pick one of your more popular or profitable blog articles and use it along with your main blog URL in the author resource box – or even better, work the link to your blog article naturally in the content of your guest article.
Videos and Life Streaming
With Google Hangouts, YouTube, and Facebook Life Streaming it’s never been easier to get into video content. Record a short video about your blog article and share it along with a link to your article. Don’t forget to invite readers to read the article in your video.
Webinars and Podcasts
Last but not least consider going on webinars and podcasts to promote your website and individual blog articles. They are a great way to broaden your reach and get in front of a brand new audience.
Of course this isn’t an all-inclusive or even extensive list of things you can do to promote your articles. But it’s a start. Work on these and add other promotional methods in as you come across them.