[Clear da Salt™] Why It’s Time to Take Ownership as a Brand Owner

Let’s cut to the bullshyt: business ownership isn’t for the weak and timid. If you’re in it to make waves, build something that lasts, and leave a legacy, there’s no room for babysitting, complacency, and fuckery. It’s time to take ownership—because true success in business demands real ownership and accountability.

This is what we dove into in the latest episode of the Brand Your Legacy™ podcast, “Step Up & Own Your Role” We talked about three key action steps to becoming a resilient, independent business owner who’s not looking for handholding but is ready to lead. In this post, we’re taking those steps to the next level, expanding from three to five, because when it comes to stepping up, there’s always more to master.

So, let's get into ways to know that you're ready to take ownership and elevate your brand.

Step 1: Own Every Decision, Big and Small

As a brand & business owner, you’re in the driver’s seat. From the vision to the daily choices, it’s all on you. Taking ownership means not waiting around for someone else to validate your choices. It’s about having the confidence to call the shots and stand by them, even if they don’t turn out perfect every time.

I've witnessed and experienced too many folks show up “dressed up to perform” as CEOs but only perform as bad actors and sideline riders.

When you own your decisions, you control the outcome. That control allows you to adapt, pivot, and learn from each decision instead of feeling like a passenger in your own business. This mindset shift can mean the difference between a brand that makes moves and one that fades into the background.

Step 2: Ditch the Excuses—Build Solutions

Excuses are easy; everyone can make them. But a true brand owner doesn’t make excuses; they make solutions. When things get rough—and they will—the successful business owner doesn’t point fingers. Instead, they get creative and focus on what they can do to fix, learn, or move forward.

This speaks to when you have to shift how you move within your brand so that solutions can be the focus rather than excuses becoming your distraction. Building strategy is key, and understanding how to implement it becomes critical when you take ownership fully.

If a strategy fails, you dig deeper, find the lesson, and make adjustments. Owning a brand means embracing every challenge as a chance to grow. The next time something goes wrong, don’t waste time on “why it didn’t work”; jump straight to “how can I make this better?”

Step 3: Set Clear Boundaries—And Stick to Them

When you’re building a brand, the last thing you need is unnecessary noise and distractions. Clarity in brand building effects everything from developing your assets to structuring your message. Clear boundaries will help you protect your time, your energy, and, most importantly, your vision.

This means knowing when to say no—whether it’s to clients who drain your energy, projects that don’t align with your goals, or even friends and family who may not understand your hustle as you take ownership.

Boundaries keep you focused and give you room to grow the right way. When you set clear limits, you’re not only protecting your business, but you’re also reinforcing your commitment to yourself and your goals.

Step 4: Constantly Check in with Your Goals

Goals are not “set it & forget it” items. Business ownership requires constant recalibration, making sure the steps you’re taking align with where you actually want to go. Set aside time regularly to check in with your goals. Ask yourself if your current projects, clients, and daily actions are moving you closer to your vision or steering you off course.

This practice is like GPS for your business. It keeps you on track and prevents you from investing time and resources into things that don’t serve your long-term vision. Regular goal check-ins help you stay nimble and adaptable, ready to adjust as your business and market change.

Step 5: Invest in Continuous Growth—Yours and Your Brand’s

Stagnation is the enemy of success. To step up as a business owner, you have to commit to ongoing growth, both personal and professional. This means keeping your skills sharp, staying up-to-date with industry trends, and being willing to invest in resources that elevate your brand.

Attend workshops, read up on the latest in your field, network with other leaders, and, yes, consider joining intensive programs like Scale Evergreen™ if you’re serious about scaling smartly. Investing in growth doesn’t just expand your skill set—it shows your clients, partners, and even competitors that you’re in this for the long haul.

The Rundown to Take Ownership

Owning a business isn’t just about having your name on a company or calling yourself a CEO for kicks—it’s about showing up daily, putting in the work, and pushing through every challenge without expecting someone to step in, hold your hand, and guide you. It’s about leading with purpose and clarity, building something that’s truly yours. Owning the good & the bad. The celebrated & the imperfect.

If you’re ready to go all in, implement these five action steps and watch the impact on your business and your mindset. And if you’re serious about scaling with confidence, check out our Scale Evergreen™ intensive program. It’s designed for brand owners who aren’t just in this game to play pretend—they’re here to win strategically.

Are you ready to step up?