I’m sure by now you’re ready and anxious to get busy driving traffic to your opt-in page or the opt-in form on your blog. Today we’ll get started with that by using the most popular social media site out there – Facebook.
You’ll get the best results from today’s exercise if you already have a decent following on Facebook. If you don’t, that’s cool. Simply add it to your list of things to work on going forward and in time you will see good results.
There are two different ways to regularly grow your list with Facebook. The first is a set-up once and be done method, the second requires some posting on your part on a regular basis. I recommend you use both to make the best use of Facebook.
Setting Up Your Opt-in Tab On Facebook
As you grow your audience on your Facebook page, you want to make it easy for them to sign up for your list. A great way to do this is to provide them with an opt-in form right on your Facebook page. Most autoresponder services make this easy to do. Here’s the tutorial for Aweber.
Here’s a quick rundown of what you do. You create a new opt-in form within the Aweber interface. Then log into Facebook, go to your page, and add the Aweber app to your page. From there, you’ll log into your Aweber account, pick the list you want to work with and finally choose the opt-in form you want to display.
The entire process won’t take you more than 30 minutes, and you’ll have yet another channel set up that will send new subscribers to your list.
Mention Your List & Lead Magnet On Facebook
Another great way to build your list regularly via Facebook is to mention your list, your newsletter, and your lead magnet regularly along with some info and a link back to your site where your readers can sign up.
While the opt-in form tab will only work on Facebook pages (not on your personal profile or in any groups you manage or participate in), this second method will work anywhere, anytime. Don’t spam your audience, but don’t be afraid to casually mention your list. Focus on the benefits for your subscribers.
For example, if you share a tip or case-study each week, mention that on occasion, or share part of the tip or case study on Facebook along with an invitation to join your list to get more tips and case studies like this.
Leveraging Facebook is a great way to get in front of your audience, in a place where they are already hanging out online and then get them back to your site and on your list.