Don’t Be Afraid - Link to External Sites | Bklyn Custom Designs™

Find Out Where You Are. Take The Misfit Ecosystem™ Journey Assessment!

Don’t Be Afraid – Link to External Sites

published 2016-06-26
updated 2022-01-09
Many newbie bloggers and Soloprenerus (and even experienced ones) are afraid to link to other sites. They think they will lose readers and bleed out “link juice” and authority to the other site.
Republish Article:

Table of Contents

A couple of days ago we talked about “Best Of” blog articles and in that article, I briefly mentioned that it is perfectly fine – and even beneficial – to link to other sites. I thought that topic warranted an article of its own.

Many newbie bloggers and Solopreneurs (and even experienced ones) are afraid to link to other sites. They think they will lose readers and bleed out “link juice” and authority to the other site.

If you’re linking to crappy, spammy sites, that is definitely the case. But if you’re linking to other quality blogs or various authority sites, these outbound links can actually be very beneficial.

What Is an Outbound Link?

An outbound link is simply a link that goes to a site other than your own. If I’m linking from one of my blog articles to an older one, that’s an internal link. If another blog links to me, that’s an incoming link. If I link to someone else’s blog or an article on a university website, for example, that’s an outbound or outgoing link.

page 15 2Linking To Authority Sites

Linking to other websites is good practice; after all, that’s what makes the web the web. These links are what connect all the websites and blogs out there. You just want to make sure that the page and site you sent your readers to is a quality site. Check out their content and make sure it's quality stuff before you link to any site.

Linking Helps With Credibility

Linking to other helpful blog articles is a nice thing to do for your audience. It helps you build credibility and trust. Readers will come to see you as a great resource of information and that will keep them coming back for more.

Linking Helps With Search Engines

Last but not least, linking out to authority sites will help you gain more credibility and help you rank higher. Give it a try. Find a high authority blog link to or even better, where it makes sense, link to articles and blog articles of any university or government sites.

The Rundown

Don’t overdo it, but don’t be afraid to link out here and there and see if that doesn’t help you rise in the search engine rankings.

Leave a Reply

Your email address will not be published. Required fields are marked *

welcome Misfit!
search the bcd™ universe
da brand misfit™
bklyncustomdesigns-charlenevbrown-aboutmesidbar

Charlene Brown,
da Brand Misfit™

I support coaches, consultants, execs, and legacy builders transform scattered tech into scalable strategy.

Using my R.A.D.A.R.™ Framework, I guide clients to Recognize, Authorize, Direct, Activate, and Refine the digital systems they need to turn their websites into revenue ecosystems.

This ain’t basic—it’s no-BS strategy built for execution.

Quick Stats:
• 2+ decades Tech Expert
• 20 years WordPress Wizardry
• MBA in IT Org
• PhD Candidate: Tech Mgmt & Implementation
• 4x Best-Selling Author
• 3x Award-Winning Tech Visionary
• Agile-Ready & Strategy-Led

Your website should do more than exist. It should lead from within an ecosystem. Let’s build it that way.

stay connected
Join The Inbox Convos
latest drops
Grab Your Swag
Join on Meta
Follow our podcast

Take The Journey Assessment

Take the Misfit Ecosystem™ Journey Assessment to discover where you are on your path—and how we can strategically support your next bold move.

Yo, can't copy the content of this site.

Empower+Scale

Register for the Intensive Now

Booked-out & exhausted with 1:1 sessions?

Take back your time & learn how to create evergreen opportunities with your website!