Whenever I'm on the verge of running out of blog article ideas or have a general idea what I want to write about but not the exact topic or title, I look to the Google Keyword Planner (GKP) tool for inspiration.
Getting Started with GKP
The tool is part of Google AdWords, and you will need a Google/Gmail account to sign up, but it's completely FREE to use the tool. All you do is set up your free AdWords account and you’re ready to roll. No need to buy ads or add money to your account.
Let’s say I want to come up with some fresh blogging topics. I head on over to the keyword tool and enter “blogging” in the first field. The tool will do its thing and then spit out a whole list of keywords grouped into the different themes.
GKP in Action
Next, I click on and look through each of the groups of keyword ideas. Here’s a screenshot of the “start blogging” group.
Not only does it give you a list of keyword ideas to choose from, it also shows you how many average monthly searches each term gets.
Why is this important?
Let’s say you want to write a blog article about starting a blog and ideally you want to rank for your chosen keyword. You would end up with a lot more search engine visitors if you use and rank for “how to start blogging” than if you use “start a blog now” or “the best place to start a blog”.
If you’re brainstorming topic ideas, start broad with a few different key terms for your niche. In the blogging niche, I may start with terms like blogging, blog, WordPress, hosting, commenting etc. Then narrow it down and come up with a list of terms you want to craft blog articles around.
Quick Time Investment
You can sit down with this tool for 30 minutes and easily come up with a list of several dozen blog article ideas. Turn each keyword into an attractive, attention-grabbing title. Save them to draft articles and you’re ready to rock as far as blog article planning is concerned for the next couple of months.
The second way I like to use this tool is to come up with a good title for an article idea.
Let’s say you have a general idea of what you want your article to be about, but you’re not sure exactly how people search for this kind of topic. But your general keyword into this tool and you’ll get a list of search terms.
If you’d like, you can play around with several different keyword variations until you find one that gets a decent search volume, but not too high of a competition. Pick the keyword you want to use and then as before craft your title from there.
Now, what are you waiting for? Put this new tip into ACTION today!