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Mastering Evergreen SEO Strategies for Your Website

updated 2024-03-20
One could debate that content is SEO and certainly a powerful facet of good SEO. However, focusing too much on SEO (like keywords), can make you ignore the purpose of content. The point of content is to provide interesting, compelling and thoughtful content to your audience.
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In the ever-evolving digital landscape, search engine optimization (SEO) remains a cornerstone for driving organic traffic to your website. Whether you're a seasoned entrepreneur or a budding startup, harnessing the power of SEO is essential for sustained online visibility and success.

Let's explore the world of WordPress—a versatile and SEO-friendly platform that empowers users to optimize their websites efficiently.

In this guide, we examine actionable steps to enhance SEO on your website (using WordPress as the example platform), paving the way for lasting results and increased brand visibility.

Understanding the Role of SEO in Your Evergreen, Digital Strategy

Before diving into the power of WordPress optimization, it's crucial to grasp the broader context of SEO within your digital strategy. While SEO is undeniably important, it's just one piece of the larger puzzle. The holistic approach that involves content marketing, social media engagement, and user experience optimization is paramount for driving sustainable growth.

SEO Doesn't Equate to Instant Increased Traffic

There are popular blogs and websites that exist today which get tons of traffic but technically have horrific SEO.

When you check out a popular website that became highly read and shared without using SEO, ask yourself, “What did they do differently than someone who tricked out their website with SEO to land on the first page of Google Search?

The answer is content.

On most popular websites you'll find a lot of well-written, compelling, unique, and interesting content.

Focus on the Purpose of Your Content

One could debate that content is SEO and is certainly a powerful facet of good SEO.

However, focusing too much on SEO (like keywords) can make you ignore the purpose of your content. The goal of content is to provide interesting, compelling, and thoughtful information to your audience.

To improve your website's search engine ranking, provide keywords and keyword phrases that your audience would use to find you.

Incorporating Evergreen Content Into Your SEO Strategy

In today's digital landscape, the allure of quick-fix SEO tactics often overshadows the timeless power of evergreen content. Unlike fleeting trends, evergreen content stands the test of time, offering enduring value to your audience. By crafting informative, insightful, and relevant content, you can establish your website as a trusted resource in your niche, driving organic traffic and fostering long-term engagement.

Give Your Audience Something They Can Use

Many people are unaware of the new search engine algorithms that take into account a website's content, layout, and design in order to determine if it is worth visiting. By focusing on providing quality information that your audience is looking for, you can help them get the most out of the internet. Additionally, by including keywords related to what they are researching or interested in, you can ensure higher rankings for your site.

Search engines like Google and Bing offer tools that can help you identify which keywords are associated with your website. However, these tools only provide a limited view of what people are searching for on the web.

Instead of focusing on keyword research and SEO techniques, focus on creating great content that your audience will love and use. Then, point them to the right places for products and services that match their interests.

Striking the Balance Between SEO and Content Quality

While keywords play a crucial role in SEO, they should never overshadow the primary objective of your content: delivering value to your audience. Rather than fixating solely on keyword density and placement, prioritize crafting compelling, user-centric content that resonates with your target audience. By striking the perfect balance between SEO optimization and content quality, you can elevate your website's visibility while fostering meaningful connections with your audience.

Don't Force Keywords; They Should Flow Naturally

Creating content that is relevant and useful to your audience is a great way to attract keyword traffic. This happens naturally as you write engaging, valuable content that speaks to the interests of your readers.

To create a successful online presence, it is important to focus on building valuable communities on social media networks as well as building an email list. By doing this, you will be able to ensure that your URLs are keyword-based and relevant to the topic of each page as a whole.

Here are some steps that will get your WordPress website SEO game to the next level:

Analysis To Improve SEO

Before you can do anything, you need to first analyze your website’s SEO status. This will help you determine where your website needs the most improvement.

Once you have an idea of where your website falls on the search engine rankings, you can start to make changes. 

To improve SEO on WordPress, the first step is to determine your website’s current ranking. This can be done using several tools and methods, including: 

  • Google PageSpeed Insights – This tool measures how quickly your website loads and gives insights into issues that may be causing slow loading times. 
  • Comparing Your Website’s Ranking to Similar Sites – If you want to see how your site ranks against similar websites in your niche, use a tool like SEMrush or Moz. Semrush offers a “Compare” feature that allows you to compare up to five websites at once; Moz also offers a similar feature but includes more data points. 
  • Checking for Google My Business Data – If you have a business website, Google My Business will give you insights into where your traffic is coming from and what keywords are being used on your site.

Once you know where your website ranks in the search engines, make sure that all the pages on your site are optimized for SEO. This means using keywords throughout the content.

Brand Misfit working on steps to improve seo on her WordPress site

Keyword Research

Once you have an understanding of your website’s SEO needs, it’s time to start keyword research. Find the keywords that are most important to your target audience and research their search engine ranking.

Once you have a good list of targeted keywords, you need to determine what type of content is best suited to show up for those keywords. You can use a tool like the Google AdWords Keyword Planner to help you with this. Once you know what type of content will work best for your website, it’s time to create it.

One way to improve your website’s SEO is by creating high-quality, relevant content that showcases your products and services. The Google AdWords Keyword Planner can help you identify the most important keywords for your business and find related phrases that are also popular. When writing content, make sure to focus on these key points:

Target the right audience: Make sure to write content specifically designed for your target audience. This will ensure that your articles and videos are seen by people who are interested in what you have to offer.

Provide useful information: Your readers should be able to learn something new from each article or video they read. If possible, include images and videos that support your points.

Encourage customer interaction: Include calls-to-action (CTAs) in every piece of content so

The Importance of On-Page and Off-Page Optimization

In the realm of SEO, on-page and off-page optimization are twin pillars of success. On-page optimization involves optimizing individual pages of your website—such as titles, meta descriptions, and keyword placement—to enhance search engine visibility. Off-page optimization, on the other hand, revolves around building quality backlinks from authoritative websites, signaling your website's credibility and authority to search engines.

On-Page Optimization

Once you have a list of targeted keywords, it’s time to optimize your website for those keywords. This includes adding the correct keywords to your website’s titles, meta descriptions, and keywords throughout your content.

There are many ways to improve SEO on WordPress, and the goal is to give your website the best chance of being found by potential customers. One way to do this is to add the correct keywords to your website’s titles, meta descriptions, and keywords throughout your content.?

Titles: Titles play a big role in SEO. Make sure that your titles are descriptive and keyword rich. For example, if you sell a plugin that cleans up WordPress blog posts, make sure your title includes the word “clean” or some other keyword relevant to your product.

Meta Descriptions: Meta descriptions are a short paragraph that appears at the top of search engine results for certain queries.? When you write a meta description for a post or page on your website, aim for around 150 words.? This will help people understand what they’re about to click on in search results.? Try including keywords in your meta description as well as in the body of the post or page itself.?

Keywords: It doesn’t matter how great your content is if no one can find it. Make sure you include keywords throughout your content so that people searching online will

Off-Page Optimization

Once your website is optimized, it’s important to add backlinks to it. Adding backlinks to your website will help your website rank higher in search engines.

Adding backlinks to your website is a great way to improve your SEO. Backlinks are links from other websites that point back to yours. When someone clicks on a link from another website and goes to your website, search engines will consider your website more important and rank it higher in their search results. Adding backlinks is a time-consuming process, but it’s one of the most effective ways to improve your SEO.

Embracing a Proactive Approach to SEO Maintenance

In the dynamic world of SEO, proactive maintenance is key to sustaining your website's ranking and visibility. Regularly monitor your website's SEO performance, identify areas for improvement, and implement strategic adjustments to stay ahead of the curve. Whether it's analyzing traffic trends, refining keyword strategies, or enhancing site speed and user experience, ongoing maintenance ensures that your website remains competitive in the ever-evolving digital landscape.

Monitoring & Maintenance

SEO is a long-term process, and it’s important to keep up with the maintenance required to keep your website ranking well. This includes regularly analyzing your website’s SEO status, adding backlinks as needed, and making any necessary changes to your website’s on-page and off-page optimization.

SEO is a process that requires ongoing maintenance to keep your website ranking well. This means regularly analyzing your website’s SEO status, adding backlinks as needed, and making any necessary changes to your website’s on-page and off-page optimization. 

It can be challenging to keep up with the monthly or weekly maintenance required for SEO, but it’s definitely worth it if you want your website to rank well in Google. If you follow these simple tips, you can ensure that your site stays on top of Google search results.

The Rundown

In this article, we’ve shown you how to improve SEO on WordPress in less than 20 minutes. By following these 7 steps, you’ll be on your way to a better website ranking in search engines. What steps have you taken to improve your website’s SEO? Let us know in the comments below!

Mastering SEO on WordPress is a multifaceted endeavor that requires strategic planning, meticulous execution, and ongoing refinement. By embracing evergreen content, prioritizing quality over quantity, optimizing both on-page and off-page elements, and adopting a proactive approach to maintenance, you can unlock the full potential of your website and establish a strong online presence for your brand.

This doesn't mean you should give up the idea of keyword research, but it does mean that you need to focus on providing valuable content to your audience in a variety of formats on your website, as well as on social media accounts, blogs, and more. By remembering that marketing is about your customer first and foremost, you'll likely find that your SEO improves dramatically, naturally.

Are you ready to elevate your website's SEO strategy and drive sustainable growth? Schedule a consultation today and embark on a journey toward digital success!

Also, let's connect on LinkedIn & you can stay in the know of what I'm up to!

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Charlene Brown,
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Through my A.M.P. Your Strategy Method™ my clients walk away with brand & site clarity for intentional direction so they take immediate action.
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