Learn How To Vacation-Proof Your Brand for Success

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The problem is, business owners, especially Solopreneurs, tend not to take many vacations and when they do, they usually lose money. However, you can learn how automating your business will allow you to avoid a drop off in income, while turning everything off.
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As a Solopreneur it's important to take periodic vacations. I mean real vacations; turning off the computers, disconnecting from social media, and spending quality time with your family and friends. Everyone needs a vacation.

The problem is, business owners, especially Solopreneurs, tend not to take many vacations and when they do, they usually lose money. However, you can learn how automating your business will allow you to avoid a drop off in income, while turning everything off.

Below we will discuss some ideal ways to incorporate automation into your business and allowing yourself the opportunity to destress.

Build a Dependable Power Crew

As a small business owner it's imperative that at some point you build up a team. You want to eventually become the manager of your business so that you can leave for short periods of time and business goes on as usual whether you're there or not. Offer good training, a good rate of pay, and responsibility to your contractors and they'll come through for you when you're gone.

Purposefully Automating Your Business

There are a lot of ways to automate a lot of your business. Whatever you can automate without making your business seem human-less, do so. If it doesn't affect directly a client, automate it. For instance, you can automate most of your bookkeeping duties and your computer backups. Think hard about automating any aspect of customer service, though. This would be better for a team to handle.

Establish a Partnership

If you cannot yet afford to outsource and build an entire team, find a business owner who is in the same boat as you – someone who does the same type of work you do. Make a deal with each other to take over work for the other while on vacation.

Put it in your client contracts that your proxy will work in your place during vacations, illness, or death. Then, if anyone asks what your emergency plan is, you can point to your proxy.

Black Woman Solopreneur Living the Vacation-Proofing Your Brand Dream

Set Schedules and Be Transparent

One of the best ways to control the inflow and outflow of work is to create a schedule for submission of work, as well as deadlines that make sense. If you do last-minute requests it can be difficult to ever take a vacation, but if your clients can see right on a calendar your open times and dates and your busy times and dates, it will make it easier for them to make their own schedules with knowledge of your availability.

Increase Your Passive Income

Passive income is money you will make from past work such as affiliate income from product recommendations, blogging, and other activities. If you build up your passive income, and pre-schedule blog posts to happen while you're on vacation, you'll find that your income will not suffer while you're gone.

The Rundown

As a Solopreneur you can easily take a vacation and keep working with a laptop, too. You literally can work from anyplace with an internet connection so you're not tied down, regardless if you have someone who can take over or not. But, why not build up your business to the point that you can go on a real vacation and completely disconnect a couple weeks a year? You can do it with these tips.

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Charlene "Creative Naturalista" Brown

Charlene "Creative Naturalista" Brown

founder. branding consultant. web & logo designer. creator. explorer. book junkie. foodie. road trip adventurist. I love to help dreams come true and turn websites into memorable, effective brands. Here to take on the stresses that web and graphic design can bring.

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With 20 years as a full-stack website developer, my mission remains to help Solopreneurs transform clicks into profit by combining the best technology & proven branding strategies to help you launch your website so you can succeed in your business.

This Branding blog is intended to help you learn the latest trends & figure out which ones work for you!

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