Over half of all local searches are performed by users on mobile devices and Solopreneurs realize that these devices improve their ability to increase sales beyond desktop computers. This makes it clear where the future is heading. In this article, we'll discuss why your business needs a responsive design to help build your brand.
Think about how you feel when you search for something on Google. The struggle of it all when you try to click through and realize you can't read the story on your mobile device because the website is not responsive. Now you're frustrated with a horrible design, unable to read the content, the content will not auto-adjust to your device.
Do you go back and read it later? Nope. You keep it moving – probably never to return again.
The moment is lost, and likely you will forget all about it. The person who spent all that time writing the story and maybe even paid money for a pay-per-click advertisement wasted their money and time because you could not read anything. Don't make that mistake.
5 Facts to Consider
Here are some key facts to keep in mind when creating your website or revamping what you already have.
Mobile Devices are Outselling PCs
With most local searches already happening on mobile devices, other types of searches aren't far behind. Over 25 percent of people only have access to the net via their mobile device. That's a lot of people to leave out if you don't have a responsive website.
[bctt tweet=”Responsive websites are more likely to keep working as new browsers and new mobile devices are launched.” username=”charlenebauthor”]
User Experiences Are Paramount
How a user feels when accessing your website is a crucial component in choosing your responsive design. Frustrated visitors might exit early from your site because they can't access it via their device and you might have lost them for good. Instead, they'll move on to another site, most likely a competitor's site, and use that instead. You have brief moments to impress your visitors so that you can convert them into customers.
Social Activity Is Mostly Mobile
Most social activity online happens via mobile devices. If you are using social sites to market your business without a responsive design, you're wasting your time and money.
Why share links and content on social media if your consumers will simply click through, then leave early out of frustration?
Search Engines Love Responsive Design
Google gives a higher ranking to responsively designed sites (among other reasons) than those that rely on a static, dull, brochure template, even if they offer a “mobile” version.
Part of this has to do with the problematic duplicate sites because this creates duplicated content on more than one URL. With a mobile template, you will have two separate URLs, one for the mobile site, the other for your main site. Normally, the “mobile” version is damn-near useless and will force you to invest twice the work/labor, time, and money.
Responsive Design Is Cleaner and Faster
The truth is, responsive designs look sexier anyway. They are cleaner, less cluttered, and work across various browsers. Furthermore, responsive websites are more likely to keep working as new browsers and new mobile devices are launched. Whether you code your responsive site or hire a coder, you'll build the “mobile” versions for the various devices into your one website design – hence responsive.
A responsive design always looks beautiful and works well no matter what. Regardless if your consumers are viewing your site on a smartphone, a wearable, tablet, PC, or something not invented yet, responsive designs get you covered.
The truth is, even before the ‘mobile takeover' there was a need to design websites that worked across all browsers and sizes of monitors. There has always been a need for websites to look gorgeous, be fully functional, and appeal to consumers no matter what device they use to access it.
Mobile proliferation has pushed us into realizing the inevitable. If you want to compete in today's online market, you're going to have to invest in responsive design.