You probably already know about native advertising. Maybe you just did not know what it was called or how to get started, or why you should do it.
Three different types of native advertising
1. Open – You place the content on your website and then promote it to other platforms, knowing it will send everyone back to your website.
2. Closed – Platforms like Twitter, Facebook and YouTube are all closed platforms that allow you to put your content on them and promote them.
3. Combination – Uses a combination of the above, usually by installing a private platform that permits bidding from outside platforms.
These different types of native advertising come in five forms
Search Ads – Can work both on and off your website. Search on your website allows the user to find content on your website but also introduces new content that your users can click on that will take them off your site. Conversely, if you bought those keywords, your content would appear on someone else’s website.
- Contextual Ads – When you buy keywords, a publisher that uses contextual ads can allow links to your information to appear, and you can also allow the same on your own website if you desire to earn extra money. This isn’t really recommended for solely business websites though; instead, you should be ensuring that your links appear on other publishers’ websites.
- Content Dependent Ads – This is how all Google Ads work. They are dependent on the content that a publisher has on their site. If you purchase certain keywords and create display ads via Google Ads, then your information will show up on the right content across the web.
- Promoted Content – When you write compelling content, you can promote it through various websites such as promoted posts on Facebook, Twitter, and if your content is a video you can pay to promote your post on YouTube for added viewers.
- Sponsor Funded Content – Some websites need content and will allow for paid sponsored content to appear on their site. Sometimes this is as simple as a guest blog post with a bio that links to your sales page, and other times it’s a full-on paid sponsored post.
The Rundown
All of these ways to use native advertising are activities that all small business owners should consider doing. Without native advertising your information may not be seen as quickly, if at all. Thus causing you to miss marketing opportunities with your audience.
SEO (search engine optimization) works very well, but if you have a time-limited event and you really want to get a lot of visitors to sign up for your event, you’re going to do a lot better to pay for promotion strategically.
Using a combination of native advertising along with sound SEO practices, you can take your small business to a brand-new level that you won’t see without using native advertising practices.