Web Development & Design
Tools for website development & design that I have found very helpful in launching my clients & personal sites.
WordPress (.Org)
Clear, clean images help capture attention. The camera is a great start. Alt to Wix, Squarespace, Webflow.
Related topics: wordpress, blogging, ecommerce
Elementor
Building professional, sleek, powerful websites just got easier. Alt. to Oxygen, Brizy, WPBakery, Thrive Architect.
Related topics: wordpress, design, development
Namecheap
From Domains to SSL Certificates, this is your trusted partner to use. Alt. to GoDaddy, InMotion, Squarespace.
Related topics: domain, hosting, ssl certificates
A2Hosting
Powerful solutions to your website hosting needs. Alt. to Bluehost, HostGator, GoDaddy.
Related topics: development, hosting
Envato Elements
Finding assets for your projects just got easier. Alt. to Pixabay, Shutterstock, Adobe Stock, iStock, Creative Market.
Related topics: wordpress, design, graphics, media
Backup Guard
Back up, restore, and migrate your WordPress minus the drama. Alt. to UpdraftPlus.
Related topics: wordpress, security
MalCare
Safeguard your site from hackers & chaos. Alt. to iThemes, WordFence.
Related topics: wordpress, security
Studiocart
Build high-converting checkout pages and sales funnels on your own website. Alt. to Clickfunnels, CartFlow, ThriveCart.
Related topics: wordpress, marketing, ecommerce
Hexowatch
Have folks hang on to your every word!
Squirrly
Lighting is important for high-quality videos.
Content & SEO
Creating content & perfecting your SEO doesn't have to be a struggle. Here are some of my go to items & a few new ones I'm testing.
Squirrly SEO
Build your site & brand awareness using data-driven SEO goals from an AI consultant. Alt. to Yoast, RankMath
Related topics: wordpress, marketing, seo
Bramework
Write SEO focused content with the help of an AI-powered writing assistant. Alt to Jarvis.
Related topics: seo, content, marketing
WP 301
Redirects
Improve SEO and customer experience by finding broken links, site redirects, and 404 errors. Alt. to Redirection, Broken Link Checker.
Related topics: seo, content
WriterZen
Create unique content ideas based on insights to create content that thrives. Alt. to SEMrush, Ubersuggest, and Ahrefs.
Related topics: seo, content, marketing
Screpy
AI-based SEO and web analysis tool that lets you and your team analyze and monitor all your website metrics in one dashboard.Alt. to SEMRush, Serpstat.
Related topics: seo, content
Serpstat
Reveal your competitors and their tactics with this all-in-one SEO platform. Alt. to SEMRush, Ahrefs.
Related topics: seo, content
Jepto
Real-time forecasts and automate data analytics driven by AI. Alt. to GA Insights.
Related topics: seo, content
Lead Gen &
Social Shares
Lead generation & sharing your content is part of your website strategy that shouldn't be ignored. Here are some tools that work wonders in simplifying much of the heavy lifting.
Beacon
Automatically turn blog posts into ebooks, checklists, or resource guides & convert visitors. Alt to Designrr.
Related topics: content, marketing
Paperform
Create powerful forms, calculators, & surveys.. Alt to Jotform, Google Surveys, SurveyMonkey, Typeform.
Related topics: lead gen, survey, quizzes
Active
Campaign
Build dynamic email marketing campaigns with SMS & eCommerce options. Alt to Keap, Constant Contact, Klavyio.
Related topics: lead gen, email marketing
MailChimp
Lightweight email marketing solution for most. eCommerce to bloggers. Alt to FloDesk, Constant Contact.
Related topics: lead gen, email marketing
Flodesk
Quick & simple email campaign tool to get you started. Alt to MailChimp.
Related topics: email marketing, lead gen
Get
Response
From email marketing to webinars on one platform. Alt to MailChimp, ActiveCampaign.
Related topics: lead gen, email marketing
SendFox
Nurture clients in a simple way via email campaigns that keep you top of mind. Alt to FloDesk, MailChimp.
Related topics: lead gen, email marketing
Social
Champ
Your social media on autopilot with a full management & scheduling suite. Alt. to Buffer, Hootsuite.
Related topics: productivity, social media
SocialBee
Optimize & schedule your social content across various channels. Alt. to Hootsuite, Buffer, MeetEdgar.
Related topics: productivity, social media
HootSuite
Manage & promote your content on social without missing a beat. Alt. to Buffer, MeetEdgar.
Related topics: productivity, social media
Promo
Republic
Swift content creation, promo, & scheduling including holiday calendar. Alt. to Buffer, HootSuite, Sprout Social.
Related topics: productivity, social media
Planagram
Great Instagram tool to help create & schedule posts, carousels, and stories (photos and videos) to build your audience. Alt. to Planaly.
Related topics: productivity, social media
Planoly
Easily scheduled and planned content. Alt. to Planagram.
Related topics: productivity, social media
Missinglettr
Share your content with social media & build traffic to your site. Alt. to Triberr.
Related topics: seo, content, marketing
Metricool
Analyze, manage, and grow your digital presence from one place. Alt. to Hootsuite, Buffer
Related topics: productivity, social media
Vizale
Actionable insights to improve your social media performance. Alt. to Content Studio, Whatagraph.
Media Creation
Video & Audio continue to dominate in how you can grow your business & brand. Having the right tools are just a start.
Restream
Bridge your live-streaming across all platforms. Alt. to Be.Live, StreamYard.
Related topics: social media, podcasts, video
Canva
Create quick & branded graphics for most of your needs. Alt. to Stencil, VistaCreate, PicMonkey.
Related topics: graphics, social media, promos
Podcast
Podcast.co has been awesome to help get my podcasts out fast & in mass. Alt. to Anchor, Soundcloud, Libsyn, Podbean.
Related topics: podcasts
bCast
Transition listeners into business leads via your podcast. Alt. to Transistor.fm.
Related topics: podcast, lead gen
Wisecut
Harness the power of AI and voice recognition to edit your video content. Alt. to Adobe Premiere, Descript, Magisto, InShot.
Related topics: videos, productivity, social media
Video
Peel
Collection, sharing, and management of real video testimonials. Alt. to Trustpilot, VideoAsk, BombBomb.
Related topics: videos, testimonials
Wave
.Video
Full-featured video editing suite. Alt. to Vimeo, Animoto, InVideo.
Related topics: videos, marketing, social media
Dubb
Create camera-only videos, screen recordings, and pre-recorded videos. Alt. to Warm Welcome, Loom.
Related topics: videos, lead gen, sales
Descript
Transcribe video and create quick marketing promos. Alt. to Otter.ai, ConvertSpeeh, Notta.
Related topics: videos, productivity
Zoom
Safe space to create video conferencing, online meetings, chat, and mobile collaboration. Alt. to Discord, Skype.
Related topics: videos, productivity
InVideo
Cutting-edge tool that makes professional videos in minutes. Alt. to Filmora, Lumen5, Vimeo Livestream.
Related topics: videos, productivity, marketing
EWWW Image Optimizer
Accelerate your site speed and boost SEO rankings by optimizing your images. Alt. to WP Smush.
Related topics: seo, productivity, wordpress
Wavve
.co
Transform audio into custom-branded, engaging audiograms. Alt. to Headliner, Clipchamp, Descript.
Related topics: videos, productivity, podcasts
Publitio
Store, upload, and monetize images and videos on a platform you have more control on. Alt. to Dubb, Vimeo, Hippo Video, CloudApp.
Related topics: videos, web development
Play.ht
Create text-to-speech voiceovers for videos and blog posts. Alt. to Trinity Audio, Read2Me.
Related topics: podcasts, productivity, wordpress
Warm
Welcome
Grab visitor's attention with video business cards & site bubbles, then they can directly reply & start useful conversations. Alt. to BombBomb, VideoAsk.
Related topics: videos, lead gen
Vista
Create
Create pro quality, branded graphics fit for your business & mech. Alt. to Canva.
Related topics: graphics, promos
SocialJuice
Collect and share video testimonials with ease. Alt. to Vocal Video, VideoPeel.
Related topics: lead gen, marketing, videos
Creative
Market
Creative assets at your fingertips make the creative process faster. Alt. to Envato Elements.
Related topics: graphics, videos, templates
Mobile (SMS/MMS),
Bots, & Chats
Video & Audio continue to dominate in how you can grow your business & brand. Having the right tools are just a start.
Mobile Text
Alerts
Engage all your customers via mass text messaging. Alt. to Slick Text.
Related topics: sms, mms, lead gen
SMS-iT
Increase traffic, subscribers, and sales with two-way omnichannel messaging. Alt. to Twilio.
Related topics: sms, mms, lead gen
Paldesk
Omnichannel comms platform with live chat, helpdesk, and chatbot. Alt. to Crsip, Intercom, Tawkto.
Related topics: lead gen, customer support
Botgate
AI
Harness the power of conversational marketing via personalized bots. Alt. to Drift, Qualified, and Landbot.
Related topics: customer support, lead gen
Shorty
SMS
Engage and motivate your top customers, clients, and leads via text messages. Alt. to TextMagic, SimpleTexting.
Related topics: sms, mms, lead gen
Tactful
Stay connected to clients via website live chat, chatbot, social, and Facebook Messenger—all from one dashboard. Alt. to Zendesk, Freshdesk, Intercom.
Related topics: customer support, lead gen
Continu-
ally
Engage visitors, book meetings, and capture leads with live chat and bots. Alt. to Drift.
Related topics: customer support, lead gen
Re:plain
Connect with your customers on WhatsApp, Facebook Messenger, and Telegram. Alt. to Zoho Desk, Freshdeask.
Active
Chat
Easy plug & play mouse that's also rechargeable.
Continu-
ally
Lighting is important for high-quality videos.
Productivity
& Management
Video & Audio continue to dominate in how you can grow your business & brand. Having the right tools are just a start.
Acuity
Make things easy for you & your clients to connect & pay for services. Alt. to Calendly.
Related topics: scheduler, lead gen, productivity
Otter
Record & transcribe your meetings so you can stay on track and informed. Alt. to Descript, MS OneNote, Evernote.
Related topics: productivity
Nimbus
An organized home for all your documents, notes, and projects. Alt. to Evernote and Loom.
Related topics: productivity
Evernote
Capture & organize your ideas & contacts easily and safely in the cloud. Alt. to MS OneNote, Notion, Google Keep.
Related topics: productivity
Nifty
Communicate, collaborate, and manage your projects in a single platform. Alt to Asana, Jira, & Clickup.
Related topics: productivity, project mangement
Ora
A cool alt to Asana. Track task management, team chat, time tracking, Scrum, and more in one place.
Related topics: productivity, project mangement
Brandox
Organize, find, and share all your brand assets from one beautiful platform. Alt to Frontify, Brandfolder.
Related topics: productivity, project management
Dubsado
Has been great at streamlining and automating client projects and collecting website assets. Alt. to Honeybook.
Related topics: productivity, project management
Honey
book
A great starter in client management projects for coaches & photographers. Alt. to Dubsado.
Related topics: productivity, project management
Curiosity
Super cool way to search everything from computer to cloud drives & emails.
Related topics: productivity, project management
Ice
Drive
Securely store and share your files in the cloud with zero-knowledge encryption. Alt. to pCloud, Dropbox, Google Drive.
Related topics: productivity, file management
pCloud
Keep your content safe & organized in the cloud. Alt to Dropbox, Google Drive, IceDrive.
Related topics: productivity, file management
Super
Okay!
share project information, assets, and tasks on a customizable client portal. Alt. to Portal, Basecamp.
Related topics: productivity, project management
CloudApp
Need a way to share videos but also track that they are being seen and protected. CloudApp is for you. Alt. to Loom.
Related topics: productivity, videos, customer support
Better
Docs
Helpful tool in creating knowledge base and documents for your clients & staff. Alt. to Help Scout, HelpDocs.
Related topics: productivity, customer support
Stackby
A great alternative to Airtable to help you collect & track data. Alt. to Airtable, Trello, Asana.
Related topics: productivity, project management
Calendly
A way to get a simple calendar going without you requiring white-label features. Alt. to Acuity.
Related topics: productivity, scheduling
17Hats
For those in need of wrangling up your contacts & contracts in one place without fuss. Alt. to Dubsado, Honeybook.
Related topics: productivity, project management
Work
park
Manage employees, finances, projects, sales and customer support. Alt. to Zoho, Dubsado, and HoneyBook.
Related topics: productivity, project management
Better
Proposal
Create professional proposals quickly & create templates for your business. Alt. to PandaDoc, Proposify.
Related topics: productivity
Google
Workspace
Streamline all of your Google-related tasks, including emails, & share with your team & clients through your own domain.
Related topics: productivity
Google
My
Business
Help bring attention to your business through online reviews and content with the help of Google.
Related topics: marketing
Google
Analytics 4
Track the traffic your website builds and learn ways to improve on that power.
Related topics: seo, marketing
Google
reCaptcha
Protect your website and forms using this anti-bot and anti-spam tool.
Related topics: websites, wordpress, security
Google
Drive
Store, organize, & share documents for your business. Alt. to iCloud, Dropbox, IceDrive, pCloud.
Related topics: productivity, file management
Your failure to organize should not lead to your organization's failure
Awesome Tools For Podcasting & Vlogging
Video & Audio continue to dominate in how you can grow your business & brand. Having the right tools are just a start.
Logitech Brio 4K Webcam
Clear, clean images help capture attention. The camera is a great start.
Magic Mouse
Easy plug & play mouse that's also rechargeable.
Audio Technica
Have folks hang on to your every word!
Neewer 5600K
Lighting is important for high-quality videos.
Steps to Website Strategy:
If you won't invest in your brand & yourself, why should anyone else?
Learn To Keep It Super Simple
Creating a successful and profitable e-commerce business is not always easy. Branding yourself online is not for those scared off by productive routine. Using social media for business is just one step toward success… if used properly.
One of Amazon's Bestsellers!
Read full review on Amazon
- Giving yourself permission to take the spotlight and deciding to get comfortable in it.
- Keeping all impressions positive and professional.
- Cultivating a social network of reciprocity and commonality.
In short, this book will guide you in building your brand without spending a ton of money. It keeps things simple, and makes personal branding feel doable.
Read full review on Amazon
What I loved most about Charlene’s book is its relevance to business owners who’ve been in business for some time and who realize that the brand and positioning that they started their entrepreneurial journey with has changed as they have developed.
Read full review on Amazon.
Done with You Solutions:
Brand Challenge
Stop the Struggle. Join one of our Brand Challenges to help you fill in the gaps of your Brand & website needs.
The Vault
We're creating The Brand Misfits' Resources Vault of updated content for you! Launches soon!
Website Appraisal
Your website is missing the mark & you're missing opportunities. Get an audit today & we can help!
Brand Courses
We've launched some courses for you & are excited with results that are happening! Join today.
For Action Takers:
Brand Podcast
Transform Clicks To Profit is the podcast to get the low down on how to create your brand foundation.
Real Talk Live
Where Real Recognizes Real, this podcast is the place for you to get the real deal on business & life expectations.
Sip 'N Chat Live
Sometimes you simply want to chat about life & business while you sip. Sip ‘N Chat is the place to do that!
Brand Guides
The struggle is real. For when you simply need quick references to guide you, these guides are for you!
5 Money-Generating
Site Optimizers:
Your Site Is Losing You Money
It's quite possible your current website is losing you money and, if you're like a lot of business owners, you might not even be aware of it.
In Turn Clicks Into Profit the strategies of successfully launching an online business are the focus to help get any Solopreneur through the twists & turns of eCommerce & transforming online visitors into returning revenue.
One of Amazon's Bestsellers!
I found several sections of information I hadn't even considered yet. Personally I found the information on creating your own logo and web identity the biggest gap fill for my online business. And not to mention the 'attack plan.'
Charlene helped me identify where I was going with my business and how to create a methodical and realistic approach to securing sales and a successful online business.
Read full review on Amazon
Charlene does a good job of simplifying the harder parts—the technical stuff. I was in IT for a long time and understand the hard parts of web design and website setup.
That being said, I liked her section on that topic as it boiled down the process to the useful parts and gave you directions to go and suggestions to follow in using .com, or other and how to start carving out your internet space with your domain.
Read full review on Amazon
This book has very solid step by step strategies on everything from picking a name, to building a social media presence, and even a great list of resources.
Read full review on Amazon
Lo Barato Sale Caro" ("The Cheap Comes Out Expensive")
Join our Brand Misfits Community
We know that your business is important to you. Stand out & implement powerful website solutions. We send you weekly updates, strategies, and special offers so you can transform your business into a profitable & memorable brand.
Editor's Choice
Get our latest news, tips, & strategies used online to help launch & maintain your website, business, & Brand below:
About Charlene
Helping you better understand the importance your website plays in your business & brand is the focus of the resources I create.
